Asking Questions

Asking Questions
Author: Norman M. Bradburn
Publisher: John Wiley & Sons
Total Pages: 448
Release: 2015-08-07
Genre: Business & Economics
ISBN: 1119214769

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3⁄4the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Constructing Effective Questionnaires

Constructing Effective Questionnaires
Author: Robert A. Peterson
Publisher: SAGE Publications, Incorporated
Total Pages: 152
Release: 1999-12-23
Genre: Social Science
ISBN: 9780761916406

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At the heart of all successful survey research is asking the right questions. Constructing Effective Questionnaires is intended for all who commission, conduct, and evaluate research based on asking questions. This book offers Robert Peterson's pragmatic perspective on questionnaire construction - one based on a balance of personal experience plus in-depth knowledge of the conceptual and methodological literature of the behavioral sciences. From specific question wording to overall questionnaire design, the book is a comprehensive guide to this critical element of survey research. Throughout the book, Peterson repeatedly stresses the importance of empirically testing and evaluating questions, not only to identify whether they work, but also "why" they work.

Your Opinion, Please!

Your Opinion, Please!
Author: James Cox
Publisher: Corwin Press
Total Pages: 273
Release: 2008
Genre: Education
ISBN: 1412955394

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"Since the first edition of Your Opinion, Please! was published, the demand for accurate information and efficient ways of collecting data has increased in all arenas, and the field of education is no exception. Written by experts, this accessible resource presents the vital elements for creating any type of survey or questionnaire. The second edition has been updated with a significant discussion on the value of using the Internet--and pitfalls to avoid--when gathering information and developing and distributing questionnaires. The updates also include a new chapter on designing questionnaires, in response to the increasing body of research focused on the design elements of questionnaire development. The authors show novice and experienced researchers how to construct a basic questionnaire, collect and analyze the data, and report the results. The material takes readers through the essential stages of questionnaire development and covers: Establishing and clarifying the guiding questions, Designing the questionnaire, Formatting responses, Categorizing responses by group type. This user-friendly guidebook also provides examples throughout to illustrate the questionnaire development process, a sample completed survey for reference, and a section on frequently asked questions."--Publisher's website.

Questionnaire Research

Questionnaire Research
Author: Mildred L Patten
Publisher: Routledge
Total Pages: 178
Release: 2016-10-04
Genre: Psychology
ISBN: 1351968416

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• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. • Each chapter is structured around easy-to-follow guidelines. • Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. • This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project. • Exercises at the end of each chapter allow students to practice their newly acquired skills. • Students learn that using questionnaires in research is both an art and a science—with principles that need to be followed for efficient, effective data collection. • Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. • We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.

Designing Surveys

Designing Surveys
Author: Ronald F. Czaja
Publisher: SAGE
Total Pages: 441
Release: 2014
Genre: Mathematics
ISBN: 1412997348

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Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection.

Asking Questions

Asking Questions
Author: Seymour Sudman
Publisher: Jossey-Bass
Total Pages: 424
Release: 1982-11-12
Genre: Psychology
ISBN:

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Guidelines for questionnaire design in social research with particular reference to data collecting on attitudes and behaviour - covers ethical principles, wording for population questions, interview guides, telephone and mail survey design; includes model questionnaires and a glossary. References.