Research Paper (undergraduate) from the year 2018 in the subject Politics - Region: USA, grade: 3.7, City University of New York John Jay College of Criminal Justice, language: English, abstract: This paper argues that Trump being an outsider resulted in a candidate that is not like what you would expect in normal candidates. The paper finds that Trump and Clinton both campaigned for policy but Trump’s approach will result in a difference in attitude development because Trump used the notions presented in social identity theory and predictive appeals while he campaigned for policy in regards to illegal immigration. Watching videos like the one on the Washington Post article, with the crowds chanting "Build the Wall" creates a phenomenon where Trump could be considered an unique candidate. The result of a candidate like Trump was that his voters attitude development was less influenced by political identity. In order to understand this phenomenon, the discussion of attitudes needs to take place.