Google AdWords For Dummies

Google AdWords For Dummies
Author: Howie Jacobson
Publisher: John Wiley & Sons
Total Pages: 451
Release: 2011-11-14
Genre: Computers
ISBN: 1118230248

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The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

Digital Marketing For Dummies

Digital Marketing For Dummies
Author: Ben Carter
Publisher: John Wiley & Sons
Total Pages: 302
Release: 2011-01-06
Genre: Business & Economics
ISBN: 1119997771

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Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Google+ Marketing For Dummies

Google+ Marketing For Dummies
Author: Jesse Stay
Publisher: For Dummies
Total Pages: 336
Release: 2012-11-28
Genre: Business & Economics
ISBN: 9781118381403

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Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers. Explains how to sign up for your account and set up your brand profile Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts Helps you discover content and the value of the +1 button Shows you how to be mindful of SEO, so that your Google+ brand page can be found Addresses using Google+ to launch a product or promote an event Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.

YouTube Marketing For Dummies

YouTube Marketing For Dummies
Author: Will Eagle
Publisher: John Wiley & Sons
Total Pages: 384
Release: 2019-02-12
Genre: Business & Economics
ISBN: 1119541344

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Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

Digital Marketing For Dummies

Digital Marketing For Dummies
Author: Ryan Deiss
Publisher: John Wiley & Sons
Total Pages: 375
Release: 2020-08-25
Genre: Business & Economics
ISBN: 1119660483

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Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Google Business Solutions All-in-One For Dummies

Google Business Solutions All-in-One For Dummies
Author: Bud E. Smith
Publisher: John Wiley & Sons
Total Pages: 638
Release: 2009-04-29
Genre: Computers
ISBN: 0470506482

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If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets. As if that wasn’t enough, there’s a Google AdWordsTM gift card worth $25 inside the book, too! Get e-mail, calendar, online documents and records, and more, free in Google Apps Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base Use Google Docs, Checkout, and other tools to give your site all the e-commerce features Track traffic and get advertisers with Google Ads and Analytics Choose tools to keep your e-mail, servers, computers, and files safe Create gadgets that promote your business and add value to your site Learn the secrets of search engine optimization the Google way You’ll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!

Google Adwords

Google Adwords
Author: Mark Robertson
Publisher:
Total Pages: 70
Release: 2018-02-09
Genre: Business & Economics
ISBN:

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Learn to use Google Adwords to effectively reach out to customers worldwide! Today only, get this bestseller for a special price. Read on your PC, Mac, smart phone, or tablet device. This book contains proven steps and strategies on how to get your business popular and advertise locally or globally in a more accountable and flexible way, allowing customers and anyone searching on Google for the things you offer to see your business or anything you offer easily by just following few steps provided in this book. Here Is A Preview Of What You'll Learn... Adword Basis Billing and Budgets Writing Successful Text Ads Bidding Strategies Choose your keywords Create targeted Ads Create Ad Groups Monitor your Campaigns And basically everything you need to know about Google Adwords to guide you towards making the best out of your business by advertising to the world in a more accountable, easy, flexible and fast way. Download your copy today! Take action today and download this book now at a special price!

Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies
Author: Peter Kent
Publisher: John Wiley & Sons
Total Pages: 376
Release: 2011-02-23
Genre: Computers
ISBN: 1118043928

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Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Building Your Business with Google For Dummies

Building Your Business with Google For Dummies
Author: Brad Hill
Publisher: John Wiley & Sons
Total Pages: 387
Release: 2004-06-03
Genre: Business & Economics
ISBN: 0764577387

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The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Marketing For Dummies

Marketing For Dummies
Author: Jeanette Maw McMurtry
Publisher: John Wiley & Sons
Total Pages: 407
Release: 2022-11-08
Genre: Business & Economics
ISBN: 1119894875

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Pump up your business with the latest, greatest marketing techniques In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.