Really Good Packaging Explained
Author | : Rob Wallace |
Publisher | : Rockport Publishers |
Total Pages | : 272 |
Release | : 2009-09-01 |
Genre | : Design |
ISBN | : 161060184X |
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This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.