The Essentials of Marketing Research

The Essentials of Marketing Research
Author: Lawrence S. Silver
Publisher: Routledge
Total Pages: 366
Release: 2013
Genre: Business & Economics
ISBN: 041589929X

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Foundations of Software Testing

Foundations of Software Testing
Author: Dorothy Graham
Publisher: Course Technology
Total Pages: 0
Release: 2008
Genre: Computer programs
ISBN: 9781844809899

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Your One-Stop Guide To Passing The ISTQB Foundation Level ExamFoundations of Software Testing: Updated edition for ISTQB Certification is your essential guide to software testing and the ISTQB Foundation qualification. Whether you are a students or tester of ISTQB, this book is an essential purchase if you want to benefit from the knowledge and experience of those involved in the writing of the ISTQB Syllabus.This book adopts a practical and hands-on approach, covering the fundamental principles that every system and software tester should know. Each of the six sections of the syllabus is covered by backgroound tests, revision help and sample exam questions. The also contains a glossary, sample full-length examination and information on test certification. The authors are seasoned test-professionals and developers of the ISTQB syllabus itself, so syllabus coverage is thorough and in-depth. This book is designed to help you pass the ISTQB exam and qualify at Foundation Level, and is enhanced with many useful learning aids.ABOUT ISTQBISTQB is a multi-national body overseeing the development of international qualifications in software testing. In a world of employment mobility and multi-national organizations, having an internationally recognized qualification ensures that there is a common understanding, internationally, of software testing issues.

Fundamentals of Case and Caseload Management

Fundamentals of Case and Caseload Management
Author: Lee Ann Rawlins Williams, PhD, CRC, CFLE
Publisher: Springer Publishing Company
Total Pages: 383
Release: 2024-04-15
Genre: Social Science
ISBN: 082615963X

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Helps rehabilitation students and professionals successfully navigate the intricacies of case and caseload management in collaborative settings Brimming with valuable information, this is the only comprehensive text to spotlight the managerial aspects of case and caseload management in rehabilitation counseling. Anchored in real-world practice, proven strategies, and current research, it delivers the essential knowledge and practical skills needed to effectively manage cases and caseloads to provide the best possible support and services. The unique and integrated approach to education and professional development facilitates an interdisciplinary environment that supports effective and efficient decisions within a collaborative process. The text presents techniques for assessing the complexity and urgency of cases for appropriate prioritization along with strategies for streamlining case management processes, improving efficiency, and averting bottlenecks. It describes an improved management model with new terminology, caseload tools, and techniques developed within varied domains of rehabilitation. Additionally, the book focuses on methods for judiciously allocating resources, fostering effective communication and collaboration, time management, tips for efficient documentation and record-keeping, technological aids for streamlining workflow, ethical considerations, and risk management. It supports the ongoing needs of both in-person academic and online learning programs and can be implemented in flexible formats including courses, self-directed study, on-the-job training, and professional development. Students will benefit from Putting It into Practice sections, abundant case studies, and chapter discussion questions throughout the text. Instructors will also welcome an Instructor Manual, Test Bank, and chapter PowerPoints. Key Features: Weaves multicultural concepts and best practices throughout the text Offers insights and practical tips on fostering collaboration within multidisciplinary teams Focuses on the varied roles of rehabilitation professionals Provides unique chapters dedicated to the future of professional practice and to ethical practice in caseload management Helps students to think critically with Putting It into Practice sections Includes learning objectives, chapter introductions and summaries, and discussion questions in every chapter

Fundamentals of Residential Construction

Fundamentals of Residential Construction
Author: Edward Allen
Publisher: John Wiley & Sons
Total Pages: 989
Release: 2011-03-10
Genre: Architecture
ISBN: 0470905123

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The leading guide to professional home construction—now updated and revised! Fundamentals of Residential Construction, Third Edition features the most up-to-date explanations of today's residential construction systems. From foundation to roof and exterior finishes to interior details, this new edition thoroughly addresses the latest developments in materials and methods of house construction, including energy efficiency, framing, and roofing. Abundantly illustrated with more than 1,250 drawings and photographs, including new photorealistic illustrations that bring the text to life, this Third Edition provides authoritative coverage on wood light-frame construction, industrialized systems of construction, insulating concrete forms, light-gauge steel frame, panelized construction, and a new chapter on multifamily construction. Topics covered include: Plumbing Building codes Heating and cooling Financing Wiring Roofing Thermal insulation Environmental concerns Foundations Finish sitework Rough sitework Wood and light-gauge steel framing Engineered materials Exterior and interior finishes Organized in a logical, easy-to-follow format, Fundamentals of Residential Construction, Third Edition is the one-stop source for building professionals to gain a working knowledge of codes, management procedures, material, and all home building concerns.

Business Fundamentals for Engineering Managers

Business Fundamentals for Engineering Managers
Author: C.M. Chang
Publisher: Momentum Press
Total Pages: 179
Release: 2014-08-31
Genre: Technology & Engineering
ISBN: 1606504797

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Engineering managers and professionals make a long and lasting impact in the industry by regularly developing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both—to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product or service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. This book consists of three sets of business fundamentals. The chapter “Cost Accounting and Control” discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter “Financial Accounting and Analysis” delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation—including operations, opportunities, and acquisition and mergers. The chapter “Marketing Management” reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions. The new business vocabulary and useful analysis tools presented will enable engineering managers to become more effective when interacting with senior management, and to prepare themselves for assuming higher-level corporate responsibilities.

Fundamentals of Project Management

Fundamentals of Project Management
Author: James P. Lewis
Publisher: Amacom
Total Pages: 166
Release: 2002
Genre: Business & Economics
ISBN: 9780814471326

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Updated concepts and tools to set up project plans, schedule work, monitor progress-and consistently achieve desired project results.In today's time-based and cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. This classic book provides businesspeople with an excellent introduction to project management, supplying sound, basic information (along with updated tools and techniques) to understand and master the complexities and nuances of project management. Clear and down-to-earth, this step-by-step guide explains how to effectively spearhead every stage of a project-from developing the goals and objectives to managing the project team-and make project management work in any company. This updated second edition includes: * New material on the Project Management Body of Knowledge (PMBOK) * Do's and don'ts of implementing scheduling software* Coverage of the PMP certification offered by the Project Management Institute* Updated information on developing problem statements and mission statements* Techniques for implementing today's project management technologies in any organization-in any industry.

Digital Design

Digital Design
Author: John F. Wakerly
Publisher:
Total Pages: 748
Release: 1990
Genre: Computers
ISBN: 9780132128384

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This popular volume provides a solid foundation in the elements of basic digital electronics and switching theory that are used in most practical digital design today -- and builds on that theory with discussions of real-world digital components, design methodologies, and tools. Covers a full range of topics -- number systems and codes, digital circuits, combinational logic design principles and practices, combinational logic design with PLDs, sequential logic design principles and practices, sequential logic design with PLDs, memory, and additional real-world topics (e.g., computer-aided engineering tools, design for testability, estimating digital system reliability, and transmission lines, reflections, and termination). This edition introduces PLDs as soon as possible, emphasizes CMOS logic families and introduces digital circuits in a strongly technology-independent fashion, covers the latest Generic Array Logic (GAL) devices, offers expanded coverage of ROM and RAM system-level design, and provides additional design examples. For those needing a solid introduction or review of the principles and practices of modern digital design. Previously announced in Oct. 1992 PTR Catalogue.

The Elements of Style

The Elements of Style
Author: William Strunk Jr.
Publisher: Arcturus Publishing
Total Pages: 70
Release: 2023-10-01
Genre: Language Arts & Disciplines
ISBN: 1398833916

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First published in 1918, William Strunk Jr.'s The Elements of Style is a guide to writing in American English. The boolk outlines eight "elementary rules of usage", ten "elementary principles of composition", "a few matters of form", a list of 49 "words and expressions commonly misused", and a list of 57 "words often misspelled". A later edition, enhanced by E B White, was named by Time magazine in 2011 as one of the 100 best and most influential books written in English since 1923.