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| Author | : Martin Thomas |
| Publisher | : Pearson UK |
| Total Pages | : 288 |
| Release | : 2018-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1292234830 |
| Author | : Martin Thomas |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2018 |
| Genre | : Business communication |
| ISBN | : 9784292234831 |
| Author | : Thomas F. Martin |
| Publisher | : |
| Total Pages | : 280 |
| Release | : 2018 |
| Genre | : |
| ISBN | : 9781292234823 |
| Author | : Mike Barlow |
| Publisher | : John Wiley & Sons |
| Total Pages | : 229 |
| Release | : 2011-02-08 |
| Genre | : Business & Economics |
| ISBN | : 0470886021 |
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
| Author | : Eric Butow |
| Publisher | : Entrepreneur Press |
| Total Pages | : 267 |
| Release | : 2020-08-18 |
| Genre | : Business & Economics |
| ISBN | : 1613084323 |
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
| Author | : Mark Brandon |
| Publisher | : |
| Total Pages | : 310 |
| Release | : 2020-11-25 |
| Genre | : Computers |
| ISBN | : 9781801255141 |
Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? You're welcome... this book is for you. This is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Youtube and more! The key to growing your business on social media is to develop a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or increasing sales. And that's what you'll learn Social Media Marketing For Business 2 in 1. This book is designed specifically for busy business people like you: clear, concise and packed with expert knowledge to ensure you'll learn something valuable every time you read, even if you can only spare five or ten minutes a day. Focus on one social network at a time or just choose a random page to discover new knowledge to help grow your business! You will learn: Why Every Business Needs A Social Media Marketing Strategy The Key Foundations For Every Successful Social Media Marketing Plan How to create more inbound traffic by just reading this book How to manage cost Reduce lead times Decrease risk Improve output quality How to Use Text, Images, Stories, and Live Video to Grab the Attention of your Ideal Customer And much more! Ready to Kick Start Your Social Media Marketing? Join over 20,000 people are already using Social Media marketing Collection 2 in 1, to make the most of everything social media has to offer your business. Download now and in no time, start seeing the benefits that a strong social media strategy can deliver.
| Author | : Sean Buttle |
| Publisher | : Sean Buttle |
| Total Pages | : 117 |
| Release | : 2023-01-19 |
| Genre | : Business & Economics |
| ISBN | : |
Do you want to learn how to get the most from social media marketing? Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or online sales? Having an effective social media marketing strategy will help you to achieve this. “Social Media Marketing a Strategic Guide” will show you how to engage and connect with your audience so that your Social Media Marketing is a success. Inside this book, you will learn: - The best cutting edge social media marketing techniques. - The one method that will help to boost sales. - How to take advantage of the different social media marketing platforms. - A simple trick you can do to engage with your target audience. - Learn why social media marketing fails for some people. - And much, much more. This book will provide you with proven methods so that you will be able to create effective social media marketing and achieve high levels of success. If you want to build a strong audience and have a positive Social Media Marketing ROI, then start reading this book today.
| Author | : Julie Atherton |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 297 |
| Release | : 2023-10-03 |
| Genre | : Business & Economics |
| ISBN | : 1398610003 |
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through: - Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies - Using appropriate technology including AI With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
| Author | : Martin Thomas |
| Publisher | : Pearson UK |
| Total Pages | : 213 |
| Release | : 2018-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1292234849 |
The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies. You’ll understand how to use social media and gain competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of their personal digital brand. You’ll also discover plans and processes to manager and mitigate against the risks of social media. This book is broken down into three core sections, focusing initially on the core social media knowledge that every business professional needs, before moving on to the use of social media to develop a personal digital brand and finally an explanation of how to harness the power of social media to boost business performance. Presented in a user-friendly language, with clear guidelines, informative case studies and practical advice, each chapter features a mix of case studies, practical advice, the latest research and intelligence from leading social media specialists and the outcome of interviews with business leaders, marketing and social media experts and industry commentators. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
| Author | : Neal Schaffer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 226 |
| Release | : 2013-09-23 |
| Genre | : Business & Economics |
| ISBN | : 1118651189 |
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
