From Starting Small to Winning Big

From Starting Small to Winning Big
Author: Shishir Mishra
Publisher: Business Expert Press
Total Pages: 111
Release: 2020-05-06
Genre: Business & Economics
ISBN: 1951527879
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Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

Fail Fast Or Win Big

Fail Fast Or Win Big
Author: Bernhard Schroeder
Publisher: Amacom Books
Total Pages: 208
Release: 2015
Genre: Business & Economics
ISBN: 9780814434789
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Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated-it's costly. There's no point to building a business in a bubble. Today's entrepreneurs must embrace the idea of "failing fast." They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. Fail Fast or Win Big shows entrepreneurs how to: Create a rapid prototype of their product or service * Develop a business model instead of a business plan * Test it repeatedly with customers so they can spot failure early * Continue to refine the model based on customer interactions * Leverage their network and resources in order to run lean The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

The Progress Principle

The Progress Principle
Author: Teresa Amabile
Publisher: Harvard Business Press
Total Pages: 270
Release: 2011-07-19
Genre: Business & Economics
ISBN: 1422142736
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What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.

Strategy First

Strategy First
Author: Brad Chase
Publisher: Greenleaf Book Group
Total Pages: 256
Release: 2020-06-16
Genre: Business & Economics
ISBN: 1626347131
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Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.

Starting Small, Winning Big

Starting Small, Winning Big
Author: Sharon Mathew
Publisher: Independently Published
Total Pages: 0
Release: 2023-03-29
Genre:
ISBN:
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A must-read for anyone dreaming of starting their own business but lacks the necessary funds to do so. The book offers practical solutions and effective strategies for overcoming the challenges of being an entrepreneur without startup capital. The book's ten chapters cover essential topics ranging from identifying profitable niche markets, building a strong brand, developing a successful business plan, funding your business, marketing and sales, building a strong online presence, managing finances, building a team, and concluding with advice and encouragement for those pursuing their entrepreneurial dreams on a tight budget. Whether you're a first-time entrepreneur or a seasoned professional, this book is an indispensable resource for building a successful business from scratch.

The Secret to Winning Big

The Secret to Winning Big
Author: Peter D'Arruda
Publisher:
Total Pages: 424
Release: 2012-09-01
Genre:
ISBN: 9780985714338
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The first man gets the oyster, the second the shell. Andrew Carnegie Everyone loves to win, each in their own way for their own reasons. Winning means the position at the forefront of any endeavor. Winning Big is a term which expands this concept to define the impact of a 'significant' Win. Winning Big suggests a game-changing experience, a purposeful accomplishment that affects the way we are treated, as well as the outcome. How does anyone 'Win Big'? It usually starts with a determination of our goals. This may be referred to as our mindset, which indicates a measure of purpose. We move through stages of mindset to get to a position from which we can focus our actions to achieve our goals. The Celebrity Experts in this volume have all done this. They propose to teach you mindset, methods and appropriate actions that can help propel you into the Winning Big circle. The hallmark of these authors is that they have 'been through the fire' themselves. They have endured the 'tempering' of their lives to get to this point of achievement. So you are not hearing from players that merely wish, speculate or plan, but from those who have acted, achieved, and Won Big! We all wish to be taught by the master, not by the apprentice. In this volume, these masters give you the opportunity to benefit from their knowledge. Follow them and they will mentor you from a position of strength. These Celebrity Experts coach and teach... The Secret To Winning Big. The act of taking the first step is what separates the winners from the losers. Brian Tracy

Little Bets

Little Bets
Author: Peter Sims
Publisher: Simon and Schuster
Total Pages: 226
Release: 2011-04-19
Genre: Business & Economics
ISBN: 1439170444
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“An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

Zero to One

Zero to One
Author: Peter Thiel
Publisher: Crown Currency
Total Pages: 225
Release: 2014-09-16
Genre: Business & Economics
ISBN: 080413930X
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#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Small Stakes Hold 'em

Small Stakes Hold 'em
Author: Ed Miller
Publisher: Two Plus Two Publishing LLC
Total Pages: 396
Release: 2004
Genre: Games & Activities
ISBN: 9781880685327
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For today's poker players, Texas hold 'em is the game. Every day, tens of thousands of small stakes hold 'em games are played all over the world in homes, card rooms, and on the Internet. These games can be very profitable -- if you play well. But most people don't play well and end up leaving their money on the table. Small Stakes Hold 'em: Winning Big with Expert Play explains everything you need to be a big winner. Unlike many other books about small stakes games, it teaches the aggressive and attacking style used by all professional players. However, it does not simply tell you to play aggressively; it shows you exactly how to make expert decisions through numerous clear and detailed examples. Small Stakes Hold 'em teaches you to think like a professional player. Topics include implied odds, pot equity, speculative hands, position, the importance of being suited, hand categories, counting outs, evaluating the flop, large pots versus small pots, protecting your hand, betting for value on the river, and playing overcards. In addition, after you learn the winning concepts, test your skills with over fifty hand quizzes that present you with common and critical hold 'em decisions. Choose your action, then compare it to the authors' play and reasoning. This text presents cutting-edge ideas in straightforward language. It is the most thorough and accurate discussion of small stakes hold 'em available. Your opponents will read this book; make sure you do, too!

Leading Things You Didn't Start

Leading Things You Didn't Start
Author: Tyler Reagin
Publisher: WaterBrook
Total Pages: 210
Release: 2021-03-02
Genre: Religion
ISBN: 0525654046
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A high-impact leadership coach gives you the tools you need to maximize your influence in a new role, giving you the ability to meet any challenge and take your team, organization, church, or company to new heights. “A practical path to maximizing your influence, navigating transitions, and producing positive results.”—Jon Gordon, 10x bestselling author of The Power of Positive Leadership Sure, it’s inspirational when we hear stories about those who founded companies from their garages with one hundred dollars cash while in high school. But such success is super rare and not always how it plays out for great leaders. The reality is that most leaders are responsible for corporations, teams, and products they didn’t launch from the ground up. Tyler Reagin saw the immense need to address this mission-critical but often overlooked aspect of leadership: healthy transition for leaders who inherit teams, places, or platforms others created. His groundbreaking book Leading Things You Didn’t Start provides a faith-based four-step plan that answers practical questions such as: • Do I really want to take over something loved by so many? • Is there a secret sauce to doing what the leaders before me did? • How do I get the current team on board with my leadership? • How do I honor the past without being trapped by it? • How do I steward the legacy of the leaders who started the movement? Through the use of tried-and-true coaching principles and practical case studies with leaders like Buzz Williams, head coach at Texas A&M, and Cheryl Bachelder, former CEO of Popeyes, Reagin helps you maximize your newfound influx of influence and master the intentions of an inheriting leader.