First, Best, Or Different

First, Best, Or Different
Author: John Bradley Jackson
Publisher: Dog Ear Publishing
Total Pages: 258
Release: 2007
Genre: Market segmentation
ISBN: 1598582917

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"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.

Different

Different
Author: Youngme Moon
Publisher: Currency
Total Pages: 290
Release: 2011-09-06
Genre: Business & Economics
ISBN: 030746086X

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What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Daring Greatly

Daring Greatly
Author: Brené Brown
Publisher: Penguin UK
Total Pages: 304
Release: 2013-01-17
Genre: Business & Economics
ISBN: 0670923532

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Researcher and thought leader Dr. Brené Brown offers a powerful new vision in Daring Greatly that encourages us to embrace vulnerability and imperfection, to live wholeheartedly and courageously. 'It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; . . . who at best knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly' -Theodore Roosevelt Every time we are introduced to someone new, try to be creative, or start a difficult conversation, we take a risk. We feel uncertain and exposed. We feel vulnerable. Most of us try to fight those feelings - we strive to appear perfect. Challenging everything we think we know about vulnerability, Dr. Brené Brown dispels the widely accepted myth that it's a weakness. She argues that vulnerability is in fact a strength, and when we shut ourselves off from revealing our true selves we grow distanced from the things that bring purpose and meaning to our lives. Daring Greatly is the culmination of 12 years of groundbreaking social research, across the home, relationships, work, and parenting. It is an invitation to be courageous; to show up and let ourselves be seen, even when there are no guarantees. This is vulnerability. This is daring greatly. 'Brilliantly insightful. I can't stop thinking about this book' -Gretchen Rubin Brené Brown, Ph.D., LMSW is a #1 New York Times bestselling author and a research professor at the University of Houston Graduate College of Social Work. Her groundbreaking work was featured on Oprah Winfrey's Super Soul Sunday, NPR, and CNN. Her TED talk is one of the most watched TED talks of all time. Brené is also the author of The Gifts of Imperfection and I Thought It Was Just Me (but it isn't).

Dare to Lead

Dare to Lead
Author: Brené Brown
Publisher: Random House
Total Pages: 321
Release: 2018-10-09
Genre: Business & Economics
ISBN: 0399592520

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#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

How to Write a Novel

How to Write a Novel
Author: Nathan Bransford
Publisher: Nathan Bransford
Total Pages: 183
Release: 2019-10-15
Genre: Language Arts & Disciplines
ISBN: 173414940X

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Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."

The First, the Few, the Only

The First, the Few, the Only
Author: Deepa Purushothaman
Publisher: HarperCollins
Total Pages: 256
Release: 2022-03-01
Genre: Business & Economics
ISBN: 0063084724

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A deeply personal call to action for women of color to find power from within and to join together in community, advocating for a new corporate environment where we all belong—and are accepted—on our own terms. Women of color comprise one of the fastest-growing segments in the corporate workforce, yet often we are underrepresented—among the first, few, or only ones in a department or company. For too long, corporate structures, social zeitgeist, and cultural conditioning have left us feeling exhausted and downtrodden, believing that in order to “fit in” and be successful, we must hide or change who we are. As a former senior partner at a large global services firm, Deepa Purushothaman experienced these feelings of isolation and burnout. She met with hundreds of other women of color across industries and cultural backgrounds, eager to hear about their unique and shared experiences. In doing so, she has come to understand our collective setbacks—and the path forward in achieving our goals. Business must evolve—and women of color have the potential to lead that transformation. We must begin by pushing back against toxic messaging—including the things we tell ourselves—while embracing the valuable cultural viewpoints and experiences that give us unique perspectives at work. By fully realizing our own strengths, we can build collective power and use it to confront microaggressions, outdated norms, and workplace misconceptions; create cultures where belonging is never conditional; and rework corporations to be genuinely inclusive to all. The First, the Few, the Only is a road map for us to make a profound impact within and outside our organizations while ensuring that our words are heard, our lived experiences are respected, and our contributions are finally valued.

The Laura Ingalls Wilder Companion

The Laura Ingalls Wilder Companion
Author: Annette Whipple
Publisher: Chicago Review Press
Total Pages: 203
Release: 2020-08-04
Genre: Juvenile Nonfiction
ISBN: 1641601698

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Eager young readers can now discover and experience Laura Ingalls Wilder's books like never before. Author Annette Whipple encourages children to engage in pioneer activities while thinking deeper about the Ingalls and Wilder families as portrayed in the nine Little House books. The Laura Ingalls Wilder Companion provides brief introductions to each Little House book, chapter-by-chapter story guides, and "Fact or Fiction" sidebars, plus 75 activities, crafts, and recipes that encourage kids to "Live Like Laura" using easy-to-find supplies. Thoughtful questions help the reader develop appreciation and understanding of Wilder's stories. Every aspiring adventurer will enjoy this walk alongside Laura from the big woods to the golden years.

All Different Now

All Different Now
Author: Angela Johnson
Publisher: Simon and Schuster
Total Pages: 40
Release: 2014-05-06
Genre: Juvenile Nonfiction
ISBN: 068987376X

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In 1865, members of a family start their day as slaves, working in a Texas cotton field, and end it celebrating their freedom on what came to be known as Juneteenth.

Love in Mid Air

Love in Mid Air
Author: Kim Wright
Publisher: Grand Central Publishing
Total Pages: 238
Release: 2010-03-29
Genre: Fiction
ISBN: 0446558672

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An intelligent, sexy, absorbing tale and an honest look at modern-day marriage, Love in Mid Air offers the experience of what it's like to change the course of one's own destiny when finding oneself caught in mid air. A chance encounter with a stranger on an airplane sends Elyse Bearden into an emotional tailspin. Suddenly Elyse is willing to risk everything: her safe but stale marriage, her seemingly perfect life in an affluent Southern suburb, and her position in the community. She finds herself cutting through all the instincts that say "no" and instead lets "yes" happen. As Elyse embarks on a risky affair, her longtime friend Kelly and the other women in their book club begin to question their own decisions about love, sex, marriage, and freedom. There are consequences for Elyse, her family, and her circle of close friends, all of whom have an investment in her life continuing as normal. But is normal what she really wants after all? In the end it will take an extraordinary leap of faith for Elyse to find--and follow--her own path to happiness.

Jerkbait

Jerkbait
Author: Mia Siegert
Publisher: North Star Editions, Inc.
Total Pages: 206
Release: 2016-05-10
Genre: Young Adult Fiction
ISBN: 1631630687

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Identical twins Robbie and Tristan are high school hockey players – but that’s where their similarities end. Secrets, hidden desires, and the high stakes pressure of the professional sports world combine forcing each twin to decide just how far he will go.