FINALLY: THE ANSWER TO WHY SOMEONE SHOULD BUY FROM YOU, WORK FOR YOU, INVEST IN YOU OR PARTNER WITH YOUAs a business leader, you need this answer to find your best-fit clients, engage employees, secure partners and win investors. In this trailblazing book, storyteller Paul Furiga reveals the importance of your Capital S Story to drive these results. Finding Your Capital S Story shows how our brains are hard-wired to remember stories and use them to eliminate 21st-century information overload and digital clutter. Even before we had written language, we shared stories and now, thanks to MRIs and other scientific tools, we can prove the power of storytelling. Classical advertising fails to help businesses, organizations or consumers solve problems or challenges. Advertisers often fail on the most critical measure they owe to those paying for ads: results. Unfortunately, advertising has historically and artificially defined the focus of communication ONLY to sell products. An authentic story is the most effective communication strategy. It is self-contained and requires little or no explanation. All you need to move hearts and minds is a storyteller, an authentic story that resonates and an engaged audience. By uncovering, developing and sharing your Capital S Story, you have the opportunity to turn biology, culture and science to your benefit, engaging your most important audiences.In Finding Your Capital S Story, Paul Furiga shares the formula to:Quickly describe your true business purpose and your genuine identityIdentify those in your organization best equipped to share your storyContinually engage your most important audiencesOver four decades, Paul Furiga has written and edited 20,000 stories as a journalist, covering everything from murders to the White House. As an agency leader, he's shared the stories of hundreds of companies from start-ups to Fortune 5 giants, delivering award-winning results by focusing on the Capital S story at the heart of every successful organization. Every organization has at least one great story to share: Its own. Finding Your Capital S Story explains how to uncover, develop and share your Capital S Story to create remarkable results.