Evaluación del renombre y la notoriedad de marcas
Author | : Juan Eusebio Nomen Calvet |
Publisher | : |
Total Pages | : 84 |
Release | : 2007 |
Genre | : |
ISBN | : |
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Author | : Juan Eusebio Nomen Calvet |
Publisher | : |
Total Pages | : 84 |
Release | : 2007 |
Genre | : |
ISBN | : |
Author | : Carlos Pérez Castro |
Publisher | : Grupo Planeta (GBS) |
Total Pages | : 322 |
Release | : 2008-09-23 |
Genre | : Business & Economics |
ISBN | : 9788423426751 |
INDICE: Marcas. Valoracion de marcas. Cuándo y por qué hay que valorar marcas. Distintas aplicaciones. Revisión de procedimientos, proveedores y metodologías. Práctica de la valoración de marcas en España. Planteamiento conceptual de un modelo de valoración de marcas. contabilización de marcas. El futuro de la valoración de marcas.
Author | : Gabriela Salinas |
Publisher | : Grupo Planeta (GBS) |
Total Pages | : 372 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9788423425211 |
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2003 |
Genre | : |
ISBN | : |
El objetivo de esta Tesis doctoral es proporcionar un modelo que permita analizar tanto los antecedentes como los consecuentes del valor de la marca desde el punto de vista del consumidor. El trabajo de investigación se ha estructurado en seis capítulos, integrados en tres partes. La primera parte, compuesta por dos capítulos, se dedica al análisis del concepto de marca y de valor de marca desde el punto de vista del consumidor. La segunda parte, integrada por los tres capítulos siguientes, se dedica al análisis de las bases teóricas que permita el planteamiento y validación de un modelo para productos de conveniencia, que incorpore los factores que inciden y que se ven afectados por la valoración de la marca. Entre los factores antecedentes se analizan la notoriedad, las actitudes, la confianza y la satisfacción con la marca, mientras que el precio atribuido a la marca y la lealtad se consideran consecuencias de la valoración de las marcas desde el punto de vista del consumidor. En cuanto al diseño y metodología de investigación, se adoptó un enfoque concluyente. Para la recogida de información se optó por la entrevista personal mediante cuestionario administrado por el encuestador. Para su validación se aplicó análisis de ecuaciones estructurales. Por último, en la tercera parte se recogen las conclusiones finales, distinguiendo las aportaciones teóricas, -relacionadas con el concepto de marca, valor de marca y en torno al planteamiento teórico del modelo-, de aquellas que tienen un carácter empírico. Asimismo se exponen las principales implicaciones gerenciales, las limitaciones, y las futuras líneas de investigación.
Author | : Benedetta Brevini |
Publisher | : Springer |
Total Pages | : 393 |
Release | : 2013-04-16 |
Genre | : Social Science |
ISBN | : 113727574X |
The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.
Author | : V. Kashturi Rangan |
Publisher | : John Wiley & Sons |
Total Pages | : 455 |
Release | : 2007-02-03 |
Genre | : Business & Economics |
ISBN | : 0787988545 |
Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Author | : Howard Gardner |
Publisher | : Simon and Schuster |
Total Pages | : 288 |
Release | : 2021-01-26 |
Genre | : Education |
ISBN | : 1982176954 |
This brilliant and revolutionary theory of multiple intelligences reexamines the goals of education to support a more educated society for future generations. Howard Gardner’s concept of multiple intelligences has been hailed as perhaps the most profound insight into education since the work of Jerome Bruner, Jean Piaget, and even John Dewey. Here, in The Disciplined Mind, Garner pulls together the threads of his previous works and looks beyond such issues as charters, vouchers, unions, and affirmative action in order to explore the larger questions of what constitutes an educated person and how this can be achieved for all students. Gardner eloquently argues that the purpose of K–12 education should be to enhance students’ deep understanding of the truth (and falsity), beauty (and ugliness), and goodness (and evil) as defined by their various cultures. By exploring the theory of evolution, the music of Mozart, and the lessons of the Holocaust as a set of examples that illuminates the nature of truth, beauty, and morality, The Disciplined Mind envisions how younger generations will rise to the challenges of the future—while preserving the traditional goals of a “humane” education. Gardner’s ultimate goal is the creation of an educated generation that understands the physical, biological, and societal world in their own personal context as well as in a broader world view. But even as Gardner persuasively argues the merits of his approach, he recognizes the difficulty of developing one universal, ideal form of education. In an effort to reconcile conflicting educational viewpoints, he proposes the creation of six different educational pathways that, when taken together, can satisfy people’s concern for student learning and their widely divergent views about knowledge and understanding overall.
Author | : Subcomandante Marcos |
Publisher | : Akashic Books |
Total Pages | : 305 |
Release | : 2010-02-01 |
Genre | : Fiction |
ISBN | : 1936070758 |
A stylized reissue of the acclaimed, surreal noir collaboration between Mexico’s greatest writer and its most courageous revolutionary. “Taibo’s expertise ensures a smart, funny book, and Marcos brings a wry sense of humor.” —Publishers Weekly In alternating chapters, Zapatista leader Subcomandante Marcos and the consistently excellent Paco Ignacio Taibo II create an uproarious murder mystery with two intersecting storylines. The chapters written by the famously masked Marcos originate in the mountains of Chiapas, Mexico. There, the fictional “Subcomandante Marcos” assigns Elias Contreras—an odd but charming mountain man—to travel to Mexico City in search of an elusive and hideous murderer named “Morales.” The second story line, penned by Taibo, stars his famous series detective Hector Belascoaran Shayne. Hector guzzles Coca-Cola and smokes cigarettes furiously amidst his philosophical and always charming approach to investigating crimes—in this case, the search for his own “Morales.” The two stories collide absurdly and dramatically in the urban sprawl of Mexico City. The ugly history of the city’s political violence rears its head, and both detectives find themselves in an unpredictable dance of death with forces at once criminal, historical, and political. Readers expecting political heavy-handedness will be disarmed by the humility and playful self-mocking that runs throughout the book.
Author | : David Sedley |
Publisher | : Univ of California Press |
Total Pages | : 300 |
Release | : 2008-01-16 |
Genre | : Philosophy |
ISBN | : 9780520934368 |
The world is configured in ways that seem systematically hospitable to life forms, especially the human race. Is this the outcome of divine planning or simply of the laws of physics? Ancient Greeks and Romans famously disagreed on whether the cosmos was the product of design or accident. In this book, David Sedley examines this question and illuminates new historical perspectives on the pantheon of thinkers who laid the foundations of Western philosophy and science. Versions of what we call the "creationist" option were widely favored by the major thinkers of classical antiquity, including Plato, whose ideas on the subject prepared the ground for Aristotle's celebrated teleology. But Aristotle aligned himself with the anti-creationist lobby, whose most militant members—the atomists—sought to show how a world just like ours would form inevitably by sheer accident, given only the infinity of space and matter. This stimulating study explores seven major thinkers and philosophical movements enmeshed in the debate: Anaxagoras, Empedocles, Socrates, Plato, the atomists, Aristotle, and the Stoics.
Author | : Pearson |
Publisher | : Pearson |
Total Pages | : 0 |
Release | : 2013 |
Genre | : Collocation (Linguistics) |
ISBN | : 9781408252253 |
700,000 Collocations help increase spoken and written fluency, ideal for Intermediate - Advanced level students. All collocations illustrated with corpus examples Notes on formality and grammar ensure that you produce natural and accurate English every time Warning notes to highlight wrong collocations that are frequently used by learners of English Covers British and American English Integrated thesaurus demonstrating how closely related synonyms are differentiated through collocation Error notes for commonly misused collocations NEW Academic Collocations List - the most frequent collocations used in academic English Inclusion of the Academic Collocations List - the most frequent 2500 collocations from academic texts. Online access via a PIN number in the print dictionary: get the full contents of the print dictionary online plus additional collocations and thesaurus entries interactive exercises to practise collocations