Valoración y evaluación de marcas

Valoración y evaluación de marcas
Author: Carlos Pérez Castro
Publisher: Grupo Planeta (GBS)
Total Pages: 322
Release: 2008-09-23
Genre: Business & Economics
ISBN: 9788423426751

Download Valoración y evaluación de marcas Book in PDF, Epub and Kindle

INDICE: Marcas. Valoracion de marcas. Cuándo y por qué hay que valorar marcas. Distintas aplicaciones. Revisión de procedimientos, proveedores y metodologías. Práctica de la valoración de marcas en España. Planteamiento conceptual de un modelo de valoración de marcas. contabilización de marcas. El futuro de la valoración de marcas.

Valoración de marcas

Valoración de marcas
Author: Gabriela Salinas
Publisher: Grupo Planeta (GBS)
Total Pages: 372
Release: 2007
Genre: Business & Economics
ISBN: 9788423425211

Download Valoración de marcas Book in PDF, Epub and Kindle

Análisis del valor de la marca y de su modelización desde la óptica de marketing

Análisis del valor de la marca y de su modelización desde la óptica de marketing
Author:
Publisher:
Total Pages:
Release: 2003
Genre:
ISBN:

Download Análisis del valor de la marca y de su modelización desde la óptica de marketing Book in PDF, Epub and Kindle

El objetivo de esta Tesis doctoral es proporcionar un modelo que permita analizar tanto los antecedentes como los consecuentes del valor de la marca desde el punto de vista del consumidor. El trabajo de investigación se ha estructurado en seis capítulos, integrados en tres partes. La primera parte, compuesta por dos capítulos, se dedica al análisis del concepto de marca y de valor de marca desde el punto de vista del consumidor. La segunda parte, integrada por los tres capítulos siguientes, se dedica al análisis de las bases teóricas que permita el planteamiento y validación de un modelo para productos de conveniencia, que incorpore los factores que inciden y que se ven afectados por la valoración de la marca. Entre los factores antecedentes se analizan la notoriedad, las actitudes, la confianza y la satisfacción con la marca, mientras que el precio atribuido a la marca y la lealtad se consideran consecuencias de la valoración de las marcas desde el punto de vista del consumidor. En cuanto al diseño y metodología de investigación, se adoptó un enfoque concluyente. Para la recogida de información se optó por la entrevista personal mediante cuestionario administrado por el encuestador. Para su validación se aplicó análisis de ecuaciones estructurales. Por último, en la tercera parte se recogen las conclusiones finales, distinguiendo las aportaciones teóricas, -relacionadas con el concepto de marca, valor de marca y en torno al planteamiento teórico del modelo-, de aquellas que tienen un carácter empírico. Asimismo se exponen las principales implicaciones gerenciales, las limitaciones, y las futuras líneas de investigación.

Beyond WikiLeaks

Beyond WikiLeaks
Author: Benedetta Brevini
Publisher: Springer
Total Pages: 393
Release: 2013-04-16
Genre: Social Science
ISBN: 113727574X

Download Beyond WikiLeaks Book in PDF, Epub and Kindle

The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.

Business Solutions for the Global Poor

Business Solutions for the Global Poor
Author: V. Kashturi Rangan
Publisher: John Wiley & Sons
Total Pages: 455
Release: 2007-02-03
Genre: Business & Economics
ISBN: 0787988545

Download Business Solutions for the Global Poor Book in PDF, Epub and Kindle

Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.

Disciplined Mind

Disciplined Mind
Author: Howard Gardner
Publisher: Simon and Schuster
Total Pages: 288
Release: 2021-01-26
Genre: Education
ISBN: 1982176954

Download Disciplined Mind Book in PDF, Epub and Kindle

This brilliant and revolutionary theory of multiple intelligences reexamines the goals of education to support a more educated society for future generations. Howard Gardner’s concept of multiple intelligences has been hailed as perhaps the most profound insight into education since the work of Jerome Bruner, Jean Piaget, and even John Dewey. Here, in The Disciplined Mind, Garner pulls together the threads of his previous works and looks beyond such issues as charters, vouchers, unions, and affirmative action in order to explore the larger questions of what constitutes an educated person and how this can be achieved for all students. Gardner eloquently argues that the purpose of K–12 education should be to enhance students’ deep understanding of the truth (and falsity), beauty (and ugliness), and goodness (and evil) as defined by their various cultures. By exploring the theory of evolution, the music of Mozart, and the lessons of the Holocaust as a set of examples that illuminates the nature of truth, beauty, and morality, The Disciplined Mind envisions how younger generations will rise to the challenges of the future—while preserving the traditional goals of a “humane” education. Gardner’s ultimate goal is the creation of an educated generation that understands the physical, biological, and societal world in their own personal context as well as in a broader world view. But even as Gardner persuasively argues the merits of his approach, he recognizes the difficulty of developing one universal, ideal form of education. In an effort to reconcile conflicting educational viewpoints, he proposes the creation of six different educational pathways that, when taken together, can satisfy people’s concern for student learning and their widely divergent views about knowledge and understanding overall.

The Uncomfortable Dead

The Uncomfortable Dead
Author: Subcomandante Marcos
Publisher: Akashic Books
Total Pages: 305
Release: 2010-02-01
Genre: Fiction
ISBN: 1936070758

Download The Uncomfortable Dead Book in PDF, Epub and Kindle

A stylized reissue of the acclaimed, surreal noir collaboration between Mexico’s greatest writer and its most courageous revolutionary. “Taibo’s expertise ensures a smart, funny book, and Marcos brings a wry sense of humor.” —Publishers Weekly In alternating chapters, Zapatista leader Subcomandante Marcos and the consistently excellent Paco Ignacio Taibo II create an uproarious murder mystery with two intersecting storylines. The chapters written by the famously masked Marcos originate in the mountains of Chiapas, Mexico. There, the fictional “Subcomandante Marcos” assigns Elias Contreras—an odd but charming mountain man—to travel to Mexico City in search of an elusive and hideous murderer named “Morales.” The second story line, penned by Taibo, stars his famous series detective Hector Belascoaran Shayne. Hector guzzles Coca-Cola and smokes cigarettes furiously amidst his philosophical and always charming approach to investigating crimes—in this case, the search for his own “Morales.” The two stories collide absurdly and dramatically in the urban sprawl of Mexico City. The ugly history of the city’s political violence rears its head, and both detectives find themselves in an unpredictable dance of death with forces at once criminal, historical, and political. Readers expecting political heavy-handedness will be disarmed by the humility and playful self-mocking that runs throughout the book.

Creationism and Its Critics in Antiquity

Creationism and Its Critics in Antiquity
Author: David Sedley
Publisher: Univ of California Press
Total Pages: 300
Release: 2008-01-16
Genre: Philosophy
ISBN: 9780520934368

Download Creationism and Its Critics in Antiquity Book in PDF, Epub and Kindle

The world is configured in ways that seem systematically hospitable to life forms, especially the human race. Is this the outcome of divine planning or simply of the laws of physics? Ancient Greeks and Romans famously disagreed on whether the cosmos was the product of design or accident. In this book, David Sedley examines this question and illuminates new historical perspectives on the pantheon of thinkers who laid the foundations of Western philosophy and science. Versions of what we call the "creationist" option were widely favored by the major thinkers of classical antiquity, including Plato, whose ideas on the subject prepared the ground for Aristotle's celebrated teleology. But Aristotle aligned himself with the anti-creationist lobby, whose most militant members—the atomists—sought to show how a world just like ours would form inevitably by sheer accident, given only the infinity of space and matter. This stimulating study explores seven major thinkers and philosophical movements enmeshed in the debate: Anaxagoras, Empedocles, Socrates, Plato, the atomists, Aristotle, and the Stoics.

Longman Collocations Dictionary and Thesaurus

Longman Collocations Dictionary and Thesaurus
Author: Pearson
Publisher: Pearson
Total Pages: 0
Release: 2013
Genre: Collocation (Linguistics)
ISBN: 9781408252253

Download Longman Collocations Dictionary and Thesaurus Book in PDF, Epub and Kindle

700,000 Collocations help increase spoken and written fluency, ideal for Intermediate - Advanced level students. All collocations illustrated with corpus examples Notes on formality and grammar ensure that you produce natural and accurate English every time Warning notes to highlight wrong collocations that are frequently used by learners of English Covers British and American English Integrated thesaurus demonstrating how closely related synonyms are differentiated through collocation Error notes for commonly misused collocations NEW Academic Collocations List - the most frequent collocations used in academic English Inclusion of the Academic Collocations List - the most frequent 2500 collocations from academic texts. Online access via a PIN number in the print dictionary: get the full contents of the print dictionary online plus additional collocations and thesaurus entries interactive exercises to practise collocations