Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015

Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015
Author: Giulia Crisanti
Publisher: BRILL
Total Pages: 348
Release: 2023-09-25
Genre: Social Science
ISBN: 9004678840

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From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.

Europeans Are Lovin'it? Coca Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015

Europeans Are Lovin'it? Coca Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015
Author: Giulia Crisanti
Publisher: European Perspectives on the U
Total Pages: 0
Release: 2023-10-26
Genre: Art
ISBN: 9789004678835

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Is globalization still an American-driven process (or has it ever been)? Through a comparative analysis of the attempted coca-colonization of France and Italy, the book provides a new glocal history of America's most popular corporations and the resistance against their globalizing force.

Decoding Coca-Cola

Decoding Coca-Cola
Author: Robert Crawford
Publisher: Routledge
Total Pages: 240
Release: 2020-12-07
Genre: Business & Economics
ISBN: 1351024019

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This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

Working for McDonald's in Europe

Working for McDonald's in Europe
Author: Tony Royle
Publisher: Routledge
Total Pages: 260
Release: 2004-08-02
Genre: Business & Economics
ISBN: 1134620799

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The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include: * an overview of the McDonald's Corporation's development and structure * an analysis of its corporate culture and the issues of franchising * an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining * a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council The author systematically analyzes the conflict between the McDonald's Corporation and the industrial relations systems of the European countries within which it operates, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism.

The Import of Culture? The Coca Cola Company in America and Australia

The Import of Culture? The Coca Cola Company in America and Australia
Author: Kathrin Metzger
Publisher:
Total Pages: 16
Release: 2014-11-07
Genre:
ISBN: 9783656830832

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Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 75, Loughborough University, course: MSc International Management, language: English, abstract: This paper will look into how cultures and institutions still affect a company's corporate governance and internal organization in their home country, but also determine whether this home country culture is then transferred onto their companies in host countries. It will also look into how both home and host country culture have an effect on a company's choice of entry strategy. The subject of this paper is Coca Cola invented in 1886 in USA. The home country of The Coca-Cola Company (TCC) is therefore USA and the host country that we will be looking at in this paper is its bottling partner Coca-Cola Amatil Ltd. (CCA) in Australia.

The Coca-Cola Company

The Coca-Cola Company
Author: Coca-Cola Company. Public Relations Department
Publisher:
Total Pages: 20
Release: 1969
Genre:
ISBN:

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Encyclopedia of Junk Food and Fast Food

Encyclopedia of Junk Food and Fast Food
Author: Andrew F. Smith
Publisher: Bloomsbury Publishing USA
Total Pages: 364
Release: 2006-08-30
Genre: Social Science
ISBN: 0313086680

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Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly dramatically evidenced by Super Size Me (2004), filmmaker Morgan Spurlock's 30-day all-McDonald's diet in which his liver suffered the same poisoning as if he had been on an extended alcohol binge. Through increased globalization, American popular food culture is being increasingly emulated elsewhere in the world, such as China, with the potential for similar disastrous consequences. This A-to-Z reference is the first to focus on the junk food and fast food phenomena from a multitude of angles in addition to health and diet concerns. More than 250 essay entries objectively explore the scope of the topics to illuminate the American way through products, corporations and entrepreneurs, social history, popular culture, organizations, issues, politics, commercialism and consumerism, and much more. Interest in these topics is high. This informative and fascinating work, with entries on current controversies such as mad cow disease and factory farming, the food pyramid, movie tie-ins, and marketing to children, will be highly useful for reports, research, and browsing. It takes readers behind the scenes, examining the significance of such things as uniforms, training, packaging, and franchising. Readers of every age will also enjoy the nostalgia factor, learning about the background of iconic drive-ins, the story behind the mascots, facts about their favorite candy bar, and collectables. Each entry ends with suggested reading. Besides an introduction, a timeline, glossary, bibliography, resource guide, and photos enhance the text. Sample entries: A&W Root Beer; Advertising; Automobiles; Ben & Jerry's; Burger King; Carhops; Center for Science in the Public Interest; Christmas; Cola Wars; Employment; Fair Food; Fast Food Nation; Hershey, Milton; Hollywood; Injury; Krispy Kreme; Lobbying; Nabisco; Obesity; PepsiCo; Salt; Soda Fountain; Teen Hangouts; Vegetarianism; White Castle; Yum! Brands, Inc.

Strategic Marketing

Strategic Marketing
Author: Russell Abratt
Publisher: Routledge
Total Pages: 148
Release: 2018-07-04
Genre: Business & Economics
ISBN: 0429951558

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This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

English Grammar

English Grammar
Author: Angela Downing
Publisher: Taylor & Francis
Total Pages: 652
Release: 2006
Genre: Foreign Language Study
ISBN: 9780415287876

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Presenting the linguistic basis for courses and projects on translation, contrastive linguistics, stylistics, reading and discourse studies, this book illustrates grammatical usage through authentic texts from a range of sources, both spoken and written. This new edition has been thoroughly rewritten and redesigned to include many new texts and examples of language in use. Key features include: chapters divided into modules of class-length materials; a wide variety of authentic texts and transcriptions to illustrate points of grammar and to contextualise structure; clear chapter and module summaries enabling efficient class preparation and student revision; exercises and topics for individual study; answer key for analytical exercises; comprehensive index; select biography; suggestions for further reading; and a companion website. This up-to-date descriptive grammar is a complete course for first degree and postgraduate students of English, and is particularly suited for those whose native language is not English.

Contemporary Strategy Analysis Text Only

Contemporary Strategy Analysis Text Only
Author: Robert M. Grant
Publisher: Wiley Global Education
Total Pages: 482
Release: 2014-09-23
Genre: Business & Economics
ISBN: 1118590996

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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, 8th Edition, is suitable for both MBA and advanced undergraduate students. It has been adopted by leading business schools all across the world.