Comunicación Política: Debates, estrategias y modelos emergentes

Comunicación Política: Debates, estrategias y modelos emergentes
Author: Sergio Rivera Magos
Publisher: Universo de Letras
Total Pages: 279
Release: 2020-12-28
Genre: Political Science
ISBN: 8418235489

Download Comunicación Política: Debates, estrategias y modelos emergentes Book in PDF, Epub and Kindle

Esta obra constituye un esfuerzo por aportar al campo de la comunicación política un texto que, por actualidad y diversidad de temas, resulte útil para la formación de estudiantes de comunicación política de licenciatura o posgrado. Aborda la construcción de la opinión pública y la socialización política en la era digital, los nuevos modelos decomunicación política electoral y gubernamental, y los usos de las redes sociodigitalespara fines de comunicación política y activismo social. Incluye diversas voces y miradas, reuniendo a los principales especialistas de Iberoamérica que discuten lostemas no solo de manera teórica, sino que, además, aportan ejemplos y casos de estudiopara su comprensión.

Comunicación política y gobierno de coalición

Comunicación política y gobierno de coalición
Author: Ridao i Martín, Joan
Publisher: Editorial UOC
Total Pages: 328
Release: 2016-09-07
Genre: Political Science
ISBN: 8491161619

Download Comunicación política y gobierno de coalición Book in PDF, Epub and Kindle

La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

Political Marketing and British Political Parties

Political Marketing and British Political Parties
Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
Total Pages: 270
Release: 2001
Genre: Business & Economics
ISBN: 9780719060175

Download Political Marketing and British Political Parties Book in PDF, Epub and Kindle

Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...

Political Campaigning, Elections and the Internet

Political Campaigning, Elections and the Internet
Author: Darren Lilleker
Publisher: Routledge
Total Pages: 217
Release: 2013-03
Genre: Political Science
ISBN: 1136815309

Download Political Campaigning, Elections and the Internet Book in PDF, Epub and Kindle

This book offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised by candidates and parties during three recent election campaigns in France, Belgium, the US and the UK.

Mass Media and Political Communication in New Democracies

Mass Media and Political Communication in New Democracies
Author: Katrin Voltmer
Publisher: Psychology Press
Total Pages: 253
Release: 2006
Genre: Business & Economics
ISBN: 0415337798

Download Mass Media and Political Communication in New Democracies Book in PDF, Epub and Kindle

Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.

News as Entertainment

News as Entertainment
Author: Daya Kishan Thussu
Publisher: SAGE
Total Pages: 226
Release: 2008-01-09
Genre: Language Arts & Disciplines
ISBN: 1446233316

Download News as Entertainment Book in PDF, Epub and Kindle

"Thussu brings to this project the passion for news of a socially committed former journalist, the political economy of his international relations education and a formidable assembly of global detail, examining the recent explosion of ′infotainment′." - John Downing, Southern Illinois University "Thussu′s account of war as infotainment, the Bollywoodization of news and the emergence of a global infotainment sphere is as compelling as it is alarming. This is a significant and essential book for anyone interested in exploring the connections between news journalism, informed citizenship and democracy." - Bob Franklin, The Cardiff School of Journalism, Media and Cultural Studies Richly detailed and empirically grounded, this first book-length study of infotainment and its globalization by a leading scholar of global communication, offers a comprehensive and critical analysis of this emerging phenomenon. Going beyond - both geographically and theoretically - the ′dumbing down′ discourse, largely confined to the Anglo-American media, the book argues that infotainment may have an important ideological role, a diversion in which ′soft news′ masks the hard realities of neo-liberal imperialism. Chapters include a historical appraisal of infotainment; the infrastructure for its globalization as well as coverage of recent wars on television news as high-tech infotainment and the growing synergies between Hollywood and Bollywood-originated infotainment. A ′global infotainment sphere′ is emerging, the book argues, within which competing versions of news - from 24/7 news networks to bloggers - coexist. Accessible, engagingly written and robustly argued, the book combines analyses of theoretical debates on infotainment with extensive and up-to-date comparative data.

Visual Political Communication

Visual Political Communication
Author: Anastasia Veneti
Publisher: Springer
Total Pages: 294
Release: 2019-06-20
Genre: Political Science
ISBN: 3030187292

Download Visual Political Communication Book in PDF, Epub and Kindle

This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.