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| Author | : Dr. MADESWARAN A |
| Publisher | : Archers & Elevators Publishing House |
| Total Pages | : 405 |
| Release | : |
| Genre | : Antiques & Collectibles |
| ISBN | : 8194706580 |
| Author | : Frederick E. Webster |
| Publisher | : *Ronald Press |
| Total Pages | : 352 |
| Release | : 1984-08-10 |
| Genre | : Business & Economics |
| ISBN | : |
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
| Author | : Geoffrey Lancaster |
| Publisher | : Routledge |
| Total Pages | : 784 |
| Release | : 2017-08-24 |
| Genre | : Business & Economics |
| ISBN | : 1351709070 |
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
| Author | : Peter J. LaPlaca |
| Publisher | : |
| Total Pages | : |
| Release | : 1996 |
| Genre | : Industrial marketing |
| ISBN | : |
| Author | : Robert Fairchild Elder |
| Publisher | : |
| Total Pages | : 336 |
| Release | : 1935 |
| Genre | : Consumption (Economics) |
| ISBN | : |
| Author | : Tony Proctor |
| Publisher | : Routledge |
| Total Pages | : 112 |
| Release | : 2020-06-10 |
| Genre | : |
| ISBN | : 9780367437756 |
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of "strategic windows" to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references, and additional online supplements, this very short introduction enables the reader to zero-in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.
| Author | : Mukerjee |
| Publisher | : Excel Books India |
| Total Pages | : 676 |
| Release | : 2009 |
| Genre | : Industrial marketing |
| ISBN | : 9788174467003 |
| Author | : Ralph S. Alexander |
| Publisher | : |
| Total Pages | : 698 |
| Release | : 1967 |
| Genre | : |
| ISBN | : |
| Author | : Greg W. Marshall |
| Publisher | : |
| Total Pages | : 416 |
| Release | : 2010-09 |
| Genre | : Marketing |
| ISBN | : 9780071082020 |
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance-- marketing management-- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.
| Author | : Nicholas Stacey |
| Publisher | : Routledge |
| Total Pages | : 440 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317649028 |
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
