Essential Business Tactics for the Net
Author | : Larry Chase |
Publisher | : |
Total Pages | : |
Release | : 1998 |
Genre | : Business enterprises |
ISBN | : |
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Author | : Larry Chase |
Publisher | : |
Total Pages | : |
Release | : 1998 |
Genre | : Business enterprises |
ISBN | : |
Author | : Larry Chase |
Publisher | : Wiley |
Total Pages | : 0 |
Release | : 2001-04-05 |
Genre | : Computers |
ISBN | : 9780471403975 |
How to exploit the Web's full potential for cutting costs and increasing profits in large and small businesses This new edition of Internet-marketing guru Larry Chase's bestselling guide is packed with practical information for businesses of all sizes on how to use the Internet to slash operating costs and increase revenue. Readers learn how to save on everything from printing and shipping to travel and employee recruitment. They get useful tips on how to use the Web to test new products, services, and concepts while increasing customer loyalty, along with cutting-edge techniques for mining valuable information about competitors, current customers, and future prospects. Readers will also learn up-to-the-minute Web strategies for building brand identity, zeroing in on target audiences, B2B strategies, and devising and implementing direct marketing and sales support services.
Author | : Larry Chase |
Publisher | : |
Total Pages | : 324 |
Release | : 1998-06-05 |
Genre | : Business & Economics |
ISBN | : |
"Chase successfully demonstrates which traditional marketing strategies apply to the Net and where the new thinking begins." -David S. Klein Associate Publisher/Editor, Advertising Age From the nation's #1 Internet business expert: how to work faster, cheaper, and smarter inside your company, while implementing strategic marketing tactics outside your company. The founder of the first online ad agency, Larry Chase was developing successful Internet business, marketing, and sales strategies long before most people had ever heard the word "cyberspace." Chase reveals insider's secrets and tips garnered from his own experience and those of his clients on how to exploit the Net for all it's worth. This book arms you with an arsenal of strategies and tactics that will keep you one step ahead of your competitors. You'll learn how to use the Net to: * Increase purchasing power and reduce operating costs * Find free information that other people pay for * Keep close tabs on your competition * Test new products, services, and ideas while developing your brand * Prospect for new business and create instant, inbound leads * Build new audiences for your products and services * Design and implement direct marketing, sales, and PR strategies Special Offer! Get free access to the archives of Larry Chase's Web Digest For Marketers (WDFM) for one year. WDFM features thousands of short reviews of business-oriented Web sites. You also get access to a companion Web site where you'll find hyperlinked resource listings for each chapter in the book and regular book updates. Visit our Web site at www.wiley.com/compbooks/ Visit the companion Web site at www.wiley.com/compbooks/chase
Author | : Alexi Venneri |
Publisher | : John Wiley & Sons |
Total Pages | : 204 |
Release | : 2005-02-22 |
Genre | : Business & Economics |
ISBN | : 0471722308 |
Brave, Authentic, Loud, Lovable, and Spunky! The keys to sustained business growth and success. America's small and midsized businesses face unique challenges as they struggle to reach the kind of long-term business goals achieved by larger companies. Balls! shows that successful firms follow certain rules and display six essential traits-they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does!" and that spells Balls!-something all growing businesses need in order to truly succeed. Written by a young executive at one of America's fastest growing small businesses, Balls! looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful. Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who's Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.
Author | : Allison Hemming |
Publisher | : Simon and Schuster |
Total Pages | : 317 |
Release | : 2003-02-10 |
Genre | : Business & Economics |
ISBN | : 074325323X |
Looking for a job? Preparing for the biggest interview of your life? Facing a layoff? Have no fear. Work It! has all the strategies you need. The work world isn't so friendly anymore. Landing the job you want takes a little more sweat in this tight job market, and keeping that job requires savvy and vigilance. This smart and comprehensive guide, packed with punchy, frank advice, gives you the tools and techniques that will help you get the most out of your job hunt. Allison Hemming, a noted career expert, delivers a needed dose of wisdom from the trenches in a manual that is perfectly updated to suit the modern work environment. Work It! gives you the skinny on all you need to know, including: • Step away from the computer -- the Internet may be ruining your job search • Lose the McResume and get a grip on the lost art of correspondence • The ABCs of networking -- don't wing it, work it! • Training tips for peak interview performance • Seal the Deal -- how to negotiate and accept a job the right way If you are recently unemployed or see a layoff looming, there's a bonus Pink Slip section that will make you better able to bounce back and stay financially afloat during your job search. And for recent college grads, there's a road map for getting a J.O.B. degree. Alter your approach to job-hunting from this moment forward! Now go work it!
Author | : Andrea R. Nierenberg |
Publisher | : Pearson Education |
Total Pages | : 161 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 0133742881 |
This book is a simple read and a selection of the author's top tips organized into chapters that represent logical steps for building a powerful network. You don't need to start at the beginning. For example, if you already feel very confident about your business networking skills and want to use this book to meet some new friends you can leap ahead to start with Chapter 4. The author has digested and synthesized all of the tips and techniques into bite-sized action plans, so you can start implementing immediately.
Author | : Steven Van Yoder |
Publisher | : Bay Tree Pub |
Total Pages | : 278 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9780972002110 |
I build levers to move objects that appear to be immovable.Alexei Drovosek represents the next evolution of human: no heart, immunity to cancer, and the uncanny ability to survive in conditions that would kill normal men. As an orphan growing up in post-Soviet Russia, Alexei was taken in by the state and trained as its most vicious and effective killer. But eventually the Russian Federal Security Service's best-trained assassin did the most dangerous thing of all: he turned on his handlers, went rogue, and disappeared.In the bleak, high-tech near future, Alexei has resurfaced in a secret compound on the outskirts of Los Angeles, a city where autonomous-drive vehicles race along the highways and independent city-states operate with materialistic impunity. In the center of it all is the soaring headquarters of Pearl Knight Industries, an international mega-corporation that keeps war machines and cultural capitalism running in every country and on every continent on the planet. As a principal proponent of the 31st Amendment to the United States constitution, which legalized the transfer of suffrage from citizens to corporations, Pearl Knight has power that is truly above the law.Alexei lives a clandestine existence where his closest companions are his personal AI, Emma, and a group of orphans he has spent years amassing and training. But Alexei isn't fostering these children as a favor to the state; he's raising them with the hope that they will destroy it. As he moves each child into play in the world's highest-stakes game of chess that spans decades and continents, Alexei fights to destroy the plutocratic control of those in power and restore what matters to him most: democracy and freedom.
Author | : Michael Sedge |
Publisher | : Simon and Schuster |
Total Pages | : 294 |
Release | : 2004-11-02 |
Genre | : Photography |
ISBN | : 1621532070 |
Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success—while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.
Author | : Philippa Gamse |
Publisher | : Happy About |
Total Pages | : 138 |
Release | : 2012-11 |
Genre | : Business & Economics |
ISBN | : 1607730960 |
Primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams, this volume explains business concepts, issues, strategies, and tactics for the Web.
Author | : Peter Alexander |
Publisher | : iUniverse |
Total Pages | : 118 |
Release | : 2000-08 |
Genre | : Business & Economics |
ISBN | : 0595100198 |
Book Description: A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet Marketing efforts. Why? Because these businesses don’t know how to market their sites effectively to their target audience. They either take the “If you build it, they will come” approach or they expect their Web site developers to do the marketing for them. Unfortunately, most developers are graphic artists, not marketing specialists. The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better.