Emotionalintelligenceandmarketing

Emotionalintelligenceandmarketing
Author: Prentice Catherine
Publisher: World Scientific
Total Pages: 228
Release: 2019-06-06
Genre: Business & Economics
ISBN: 9811203563

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This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.

The Role of Emotional Intelligence in Digital Marketing

The Role of Emotional Intelligence in Digital Marketing
Author: Mayfair Digital Agency
Publisher: Mayfair Digital Agency
Total Pages: 9
Release: 2017-01-10
Genre: Business & Economics
ISBN:

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"The Role of Emotional Intelligence in Digital Marketing" is a compelling and enlightening eBook that explores the critical connection between emotional intelligence and successful digital marketing strategies. Authored by industry expert [Author Name], this book delves into the profound impact emotional intelligence has on consumer behavior and engagement in the fast-paced and ever-evolving digital landscape. Through a comprehensive analysis of real-world case studies and cutting-edge research, readers will gain invaluable insights into how emotional intelligence can be harnessed to create resonating marketing campaigns, build lasting customer relationships, and drive business growth. Packed with actionable tips and practical techniques, this eBook serves as an indispensable guide for marketers, entrepreneurs, and anyone seeking to unlock the power of emotions to excel in the digital marketing realm. Whether you're a seasoned professional or a newcomer to the field, "The Role of Emotional Intelligence in Digital Marketing" is sure to revolutionize the way you approach marketing in the digital age.

GRASPED The Marketer's Moon

GRASPED The Marketer's Moon
Author: Steven Brough
Publisher: GRASPED Digital
Total Pages: 21
Release: 2024-03-27
Genre: Business & Economics
ISBN:

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Welcome, marketing professionals and emotional beings! Have you ever wondered why you're drawn to specific marketing strategies or struggle with certain aspects of the job? Your Moon sign, the hidden ruler of your emotions and intuition, plays a vital role in shaping your marketing approach. Understanding your Moon sign empowers you to unlock a deeper level of emotional intelligence, build stronger relationships, and navigate challenges with greater empathy and finesse. This book is your personalized guide to becoming a marketing master guided by your emotions and intuition. We'll delve into the influence of each Moon sign on your marketing journey, exploring how it affects your: Motivation: Discover the intrinsic desires that drive your marketing efforts. Creativity: Learn how to tap into your Moon sign's unique creative power for compelling content and video marketing. Relationships: Develop strategies for building strong customer and team relationships based on your Moon sign's emotional strengths. Intuition: Leverage your Moon sign's intuitive wisdom to make strategic marketing decisions. Remember, your emotions are not a weakness; they are your superpower! "The Marketer's Moon" equips you with the tools to harness your emotional intelligence and intuition, becoming a marketing force that connects with your audience on a deeper level. Let's embark on this journey of self-discovery and unlock the full potential of your marketing career!

Emotional Intelligence for Sales Success

Emotional Intelligence for Sales Success
Author: Colleen Stanley
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 226
Release: 2013
Genre: Business & Economics
ISBN: 0814430295

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Why do salespeople frequently fail to execute-even when they know what they should do?

Handbook of Research on Contemporary Consumerism

Handbook of Research on Contemporary Consumerism
Author: Kaufmann, Hans Ruediger
Publisher: IGI Global
Total Pages: 361
Release: 2019-09-20
Genre: Business & Economics
ISBN: 1522582711

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Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

How to be More in Tune with The Feelings of Your Customers

How to be More in Tune with The Feelings of Your Customers
Author: Sam Amoo
Publisher: Sam Amoo Publishing
Total Pages: 96
Release: 2022-11-21
Genre: Business & Economics
ISBN: 1637503555

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Emotional Intelligence is a Powerful Tool That Can Help You Get More Customers, Increase Sales, Make Better Decisions and Build Better Relationships - The Simple Techniques for Increasing Sales, Customer Loyalty and Retention. What if you could learn to use your emotions to your advantage? What if you could increase your emotional intelligence so that you could make better decisions and build stronger relationships? If you want to become more successful, happier, healthier, wealthier and more influential, this is the book for you! It’s easy to ignore the needs of your customers, but ignoring their feelings doesn’t work. If you want to truly understand how to be more in tune with the feelings of your customers, then it’s time to look at the science of Emotional Intelligence. One of the biggest challenges that sales teams face in today’s complex, 24/7 world is managing customer expectations. Many companies are turning to emotional intelligence tools to help them become more in tune with their customers and increase the likelihood of customer retention, which is their ultimate sales machine. According to some of the best salespeople in history, the secret to successful ninja selling is knowing what your customer is feeling. The trick to selling like crazy is not necessarily in what you are saying but how you are saying it and the emotion you convey with your words. If you want to be a better salesperson that sell like titans, you need to know how to connect emotionally with your customer. To be able to connect emotionally with your customers is not something that happens overnight. You need to develop emotional intelligence over time through learning experiences. This book will help you understand how you can use your emotions to pitch anything, connect emotionally with your customers and improve your sales like a ninja marketer. In today’s world, we need to understand human emotions. We need to amp it up to connect emotionally with our customers, prospects, employees and other people. And that means tapping into our feelings and understanding their needs. If you want to make your company the most profitable it can be, you need to understand the way your customers think and feel about your brand. You need to know their hopes and dreams and what they’re looking for—and then figure out how to deliver on those expectations in ways that will inspire them to buy more of your product or service. So often, I’ve seen that people have very good business ideas, but when they talk to potential customers about it, they seem to be very disconnected from their customer’s emotions. If you’re not taking the time to listen to what your customers are telling you about their pain points and their needs, you're missing out on one of the biggest opportunities to increase your sales, customer retention, and customer loyalty. But to do that, you need to know what emotions are going on inside your customers. Emotional intelligence—the ability to identify, manage, and communicate the emotions of your customers, employees, and stakeholders—is what differentiates great organizations from average ones. Emotional Intelligence is the Key to Unlocking the Power of Positive Customer Experience. In fact, the best companies are actually measuring their customers' emotional state, and are using that information to make more informed decisions about their products and services. Learn how to use emotional intelligence to increase sales, customer loyalty and retention, and how to make the best impression on customers. This book will change the way you think about marketing like a ninja. Click The Buy Button Now!

Social Media Storms

Social Media Storms
Author: Pernille Rydén
Publisher: Routledge
Total Pages: 123
Release: 2021-08-25
Genre: Business & Economics
ISBN: 1000432769

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This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Coaching for Emotional Intelligence

Coaching for Emotional Intelligence
Author: Bob WALL
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 238
Release: 2006-10-27
Genre: Business & Economics
ISBN: 0814430147

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At some point in their careers, all managers face a frustrating and seemingly insurmountable challenge -- the highly intelligent, highly skilled direct report who is failing when he should be excelling. Often, this employee is destroying not only his own career, but also the morale of the rest of the team. While this behavior may initially seem willful, it is more than likely due to a lack of emotional intelligence -- the ability to comprehend one’s emotions, empathize with the feelings of others, and interact with people in ways that promote congenial working relationships. More than any other trait, emotional intelligence is the one variable that can transform a mediocre employee into an exceptional one. Managers now have a new and demanding role. They must become coaches who help their employees to develop emotional intelligence and the positive interpersonal relationships that result. And while this kind of corrective coaching may seem daunting and unpleasant to many managers, it is also achievable with the right tools. In Coaching for Emotional Intelligence, Bob Wall offers coaching strategies that will enable every manager to elicit excellence by improving the negative behaviors and communications flaws that are undermining an employee's performance. The book provides a structured format for formulating and delivering both praise and corrective feedback, as well as a step-by-step method and sample scripts for conducting a coaching session. Readers will: Overcome the fear of coaching on sensitive, personal issues. Learn the critical importance of praise--and how to give it. Understand the influences that shaped the behaviors of the individual being coached. Determine whether an employee is responding to corrective coaching, when to keep him -- and when to fire him. Create an action plan for teaching employees to identify and alter unwanted behavior. Master spontaneous coaching: delivering praise in 15-20 seconds -- and corrective feedback within 45 seconds. Formulate structured conversations when corrective coaching isn’t working. Create successful, detailed, and clear personal, team, and work evaluations and mission statements. The first book of its kind, Coaching for Emotional Intelligence is a thoughtful, realistic, and accessible guide that will change the way managers lead in the workplace -- and will ensure that their employees are reaching their full potential.

HBR Emotional Intelligence Ultimate Boxed Set (14 Books) (HBR Emotional Intelligence Series)

HBR Emotional Intelligence Ultimate Boxed Set (14 Books) (HBR Emotional Intelligence Series)
Author: Harvard Business Review
Publisher: Harvard Business Press
Total Pages: 1210
Release: 2019-12-17
Genre: Self-Help
ISBN: 1633699420

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How to be human at work. HBR's Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. This specially priced 14-volume set includes every book in the series: Mindfulness Resilience Influence and Persuasion Authentic Leadership Dealing with Difficult People Focus Self-Awareness Happiness Empathy Leadership Presence Purpose, Meaning, and Passion Confidence Mindful Listening Power and Impact