Emerging Trends In Consumer Behaviour In The Service Sector
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Author | : Saloomeh Tabari |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 209 |
Release | : 2024-07-31 |
Genre | : Business & Economics |
ISBN | : 1915097649 |
Download Emerging Trends in Consumer Behaviour in the Service Sector Book in PDF, Epub and Kindle
Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.
Author | : Shirley Roberts |
Publisher | : J. Wiley |
Total Pages | : 312 |
Release | : 1998-01-23 |
Genre | : Business & Economics |
ISBN | : |
Download Harness the Future Book in PDF, Epub and Kindle
Successful marketing consultant Shirley Roberts offers a comprehensive picture of consumer dynamics and spending habits. The book gives business executives the tools they need to track, analyze, predict, and profit from emerging trends. Among Shirley Roberts's clients are Proctor & Gamble, Coca-Cola Ltd., and Ciba-Geigy Canada.
Author | : Prem Kumar |
Publisher | : Anjuman Prakashan |
Total Pages | : 102 |
Release | : 2022-03-10 |
Genre | : Reference |
ISBN | : 9391531687 |
Download Trends on consumer buying behaviour Book in PDF, Epub and Kindle
The marketing industry is experiencing a revolution in the emerging era. A wide range of items and services are available in the digital market. Through social media, the Internet has evolved into an intelligent agent that allows for complex interaction between networks of individuals. Customers can quickly find the best product or service cost. The goal of this article is to look at the numerous elements that influence customer purchasing decisions. The impact of psychological elements on customer purchasing behavior is investigated. The study is based on consumer perceptions and satisfaction in order to better understand consumer buying behavior and decision-making in the social market.
Author | : Carol Lynn Anderson |
Publisher | : |
Total Pages | : 212 |
Release | : 1988 |
Genre | : |
ISBN | : |
Download Selling Time Book in PDF, Epub and Kindle
Author | : Mark Gabbott |
Publisher | : John Wiley & Sons |
Total Pages | : 292 |
Release | : 1998-06-08 |
Genre | : Business & Economics |
ISBN | : |
Download Consumers and Services Book in PDF, Epub and Kindle
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book features a synthesis of current literature in the areas of consumer behaviour and services marketing a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail internationally authored cases from US, Scandinavia, and Europe "This looks like an interesting book that will fit well into two increasingly popular subject areas." —Dr E. M. Jacobs, Sheffield University Management School "It is a much needed contribution in the field of service sector marketing." —B. R. Lewis
Author | : Aarti Saini |
Publisher | : Springer Nature |
Total Pages | : 161 |
Release | : 2023-08-22 |
Genre | : Business & Economics |
ISBN | : 3031365895 |
Download Contemporary Trends in Marketing Book in PDF, Epub and Kindle
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
Author | : Ghorbani, Ali |
Publisher | : IGI Global |
Total Pages | : 357 |
Release | : 2013-12-31 |
Genre | : Business & Economics |
ISBN | : 1466648651 |
Download Marketing in the Cyber Era: Strategies and Emerging Trends Book in PDF, Epub and Kindle
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, Epub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Victoria Wells |
Publisher | : Edward Elgar Publishing |
Total Pages | : 625 |
Release | : 2012-01-01 |
Genre | : Business & Economics |
ISBN | : 1781005125 |
Download Handbook of Developments in Consumer Behaviour Book in PDF, Epub and Kindle
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Author | : Tarnanidis, Theodore K. |
Publisher | : IGI Global |
Total Pages | : 535 |
Release | : 2024-05-17 |
Genre | : Business & Economics |
ISBN | : |
Download New Trends in Marketing and Consumer Science Book in PDF, Epub and Kindle
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.