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Managing a Public Relations Crisis is an authoritative, insider's perspective on the key strategies for developing and executing internal and external communications in a crisis situation. Featuring Presidents and CEOs representing some of the nation's leading PR firms, this book provides a broad, yet comprehensive overview of how a PR crisis evolves and the key steps to mitigating negative press. Through hypothetical scenarios and examples straight from the headlines, these authors articulate how crisis planning and support are essential to saving and rebuilding a company's reputation in the marketplace. From preparing a strategic plan in advance and establishing an emergency communications process to implementing solutions to manage media backlash, these authorities offer practical and adaptable strategies for PR professionals and industry leaders alike. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts offer an insider's glimpse into how good public relations crisis management can turn a company disaster into positive media coverage. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board toauthor a chapter for this book. Chapters Include: 1. Ted Faraone, Principal, Faraone Communications Inc. - Notes from the Front 2. Jerry A. Epstein, President and Chief Executive Officer, Zeno Group - Building Culture and Vision in PR 3. Amanda Brown-Olmstead, President and Chief Executive Officer, A. Brown-Olmstead Associates - Providing Factual Information in a PR Crisis 4. Nicholas B. Kalm, President, Reputation Partners LLC - Running a Successful Corporate Communications Firm 5. Christine Perkett, President and Founder, PerkettPR Inc. - PR's Impact in a World Filled with Buzz Overload 6. Florence Quinn, President, Quinn & Co. Public Relations - Preparing a PR Crisis Plan 7. Matt Tumminello, President, Target 10 - Responding to a PR Crisis in the GLBT Community 8. Tom Gable, Chief Executive Officer, Gable PR - Fact-Based PR, Not Spin: The Key to Success in a Crisis This book includes the following appendix documents: Crisis and Risk Communications Checklist