Visual Grammar

Visual Grammar
Author: Christian Leborg
Publisher: Princeton Architectural Press
Total Pages: 100
Release: 2006-05-11
Genre: Art
ISBN: 9781568985817

Download Visual Grammar Book in PDF, Epub and Kindle

Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.

Elements of Visual Grammar

Elements of Visual Grammar
Author: Goran Djordjevic
Publisher:
Total Pages: 18
Release: 1997-01-01
Genre: Visual perception
ISBN: 9781900351058

Download Elements of Visual Grammar Book in PDF, Epub and Kindle

The Elements of Visual Grammar

The Elements of Visual Grammar
Author: Angela Riechers
Publisher: Princeton University Press
Total Pages: 240
Release: 2024-02-06
Genre: Business & Economics
ISBN: 0691231222

Download The Elements of Visual Grammar Book in PDF, Epub and Kindle

A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren’t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work—and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations—drawn from a wide range of styles, media, and eras—that demonstrate the principles of visual grammar and how images can support and enhance written content Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text Introduces the practical, cultural, conceptual, and scientific factors that influence image use Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography

The Elements of Visual Grammar

The Elements of Visual Grammar
Author: Angela Riechers
Publisher: Princeton University Press
Total Pages: 0
Release: 2024
Genre: Design
ISBN: 0691231230

Download The Elements of Visual Grammar Book in PDF, Epub and Kindle

A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren't taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work--and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations--drawn from a wide range of styles, media, and eras--that demonstrate the principles of visual grammar and how images can support and enhance written content Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text Introduces the practical, cultural, conceptual, and scientific factors that influence image use Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography

A Primer of Visual Literacy

A Primer of Visual Literacy
Author: Donis A Dondis
Publisher: MIT Press
Total Pages: 214
Release: 1974-09-15
Genre: Design
ISBN: 9780262540292

Download A Primer of Visual Literacy Book in PDF, Epub and Kindle

This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

Reading Images

Reading Images
Author: Gunther R. Kress
Publisher: Psychology Press
Total Pages: 318
Release: 1996
Genre: Design
ISBN: 9780415106009

Download Reading Images Book in PDF, Epub and Kindle

Reading Images provides the first systematic and comprehensive account of the grammar of visual design. By looking at the formal elements and structures of design the authors examine the ways in which images communicate meaning.

Discrete Visual Structures

Discrete Visual Structures
Author: Goran Đorđević
Publisher:
Total Pages: 126
Release: 1984
Genre:
ISBN:

Download Discrete Visual Structures Book in PDF, Epub and Kindle

Is it possible to reason by means of images? If it is, then with what kind of images can we organize thoughts? How can the rules governing the relations between images be established? Could these relations be as complex and productive as those defined within the grammar of the verbal language? The basic construction of an y language, especially a developed one, is a structure of formal rules which regulate the relations between its signs or elements. For verbal language it is a syntax which regulates all relationships between elements of a certain language: alphabet. words and sentences. This work is an attempt to explore and establish a set of formal rules between a large and complex group of standardized visual signs which I call discrete visual structures. A fundamental characteristic of a discrete visual structure is its possibility to be visually represented. The relations between these structures depend primarily on their graphic organization and structural characteristics. Elements of each structure can be presented as finite parts of the plane surface. There are four basic types of discrete visual structures: spatial structure, qualitative structure, state of space and visual process. I have based this presentation of discrete visual structures on two different types of signs: visual and verbal. but the visual presentation of images is the essential subject of this analysis. Verbal signs (written text) are used here as a necessary meta-language in order to communicate the basic ideas on discrete visual structures to the readers.

Semiotics of Visual Language

Semiotics of Visual Language
Author: Fernande Saint-Martin
Publisher: Indiana University Press
Total Pages: 278
Release: 1990-10-22
Genre: Literary Criticism & Collections
ISBN: 9780253112699

Download Semiotics of Visual Language Book in PDF, Epub and Kindle

"... the details of Saint-Martin's argument contain a wealth of penetrating observations from which anyone with a serious interest in visual communication will profit." -- Journal of Communication Saint-Martin elucidates a syntax of visual language that sheds new light on nonverbal language as a form of representation and communication. She describes the evolution of this language in the visual arts as well as its multiple uses in contemporary media. The result is a completely new approach for scholars and practitioners of the visual arts eager to decode the many forms of visual communication.

Seagull

Seagull
Author: Danny Snell
Publisher:
Total Pages: 32
Release: 2016-11-28
Genre: Birds
ISBN: 9781921504822

Download Seagull Book in PDF, Epub and Kindle

"Seagull loves to fly. It makes her heart sing. But when she gets caught in a tangle of fishing line on the beach, Seagull can only watch as other birds fly effortlessly above. What can she do?"

Exploring Visual Design

Exploring Visual Design
Author: Joseph A. Gatto
Publisher:
Total Pages: 260
Release: 1987
Genre: Art
ISBN: 9780871921826

Download Exploring Visual Design Book in PDF, Epub and Kindle

Alberta Authorized Resource for grade 9 1991-2001.