Design Elements

Design Elements
Author: Timothy Samara
Publisher: Rockport Publishers
Total Pages: 273
Release: 2007-04-01
Genre: Design
ISBN: 1616736364
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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

The Elements of Graphic Design

The Elements of Graphic Design
Author: Alex W. White
Publisher: Simon and Schuster
Total Pages: 224
Release: 2011-03-15
Genre: Design
ISBN: 1581157800
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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Design Elements, Color Fundamentals

Design Elements, Color Fundamentals
Author: Aaris Sherin
Publisher: Rockport Publishers
Total Pages: 160
Release: 2012-01-01
Genre: Design
ISBN: 161058189X
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Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Exploring the Elements of Design

Exploring the Elements of Design
Author: Poppy Evans
Publisher: Cengage Learning
Total Pages: 0
Release: 2012-03-12
Genre: Computers
ISBN: 9781111645489
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Designed to prepare students for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color text offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this text provides students with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that students have all the information needed to work in the ever-changing world of graphic design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Elements of Design

Elements of Design
Author: Gail Freet Hannah
Publisher: Princeton Architectural Press
Total Pages: 162
Release: 2013-07-02
Genre: Design
ISBN: 1616891742
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A hands-on book design students and designers alike will welcome. Elements of Design is a tribute to an exceptional teacher and a study of the abstract visual relationships that were her lifelong pursuit. Rowena Reed Kiostellow taught industrial design at Pratt Institute for more than fifty years and the designers she trained-and the designers they're training today-have changed the face of American design. This succinct, instructive, invaluable book reconstructs the series of exercises that led Kostellow's students from the manipulation of simple forms to the creation of complex solutions to difficult design problems. It includes her exercises and commentary along with selected student solutions, and concludes with examples of work from former students who became leaders in the field, including such well-known figures as Tucker Viemeister, Ralph Applebaum, Ted Muehling, and many others.

Dot, Line, Shape

Dot, Line, Shape
Author: Victionary
Publisher:
Total Pages: 256
Release: 2020-02-27
Genre: Design
ISBN: 9789887903468
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As much as skills and styles matter when it comes to design, every visual begins with a fundamental element that can be enhanced or expanded into an aesthetically pleasing and meaningful piece of work. Whether they serve as simple points of focus or building blocks for complex patterns, these elements present countless possibilities when combined with purpose and principles like contrast, balance, rhythm, and white space. Going back to basics, DOT, LINE, SHAPE is a comprehensive collection of projects that manifest the three elements in inspiring and ingenious ways to bring unique creative visions to life. No matter how trends or platforms change over time, they serve as timeless components that provide designers and artists around the world with infinite means of expression to make a lasting impact.

Elements of Game Design

Elements of Game Design
Author: Robert Zubek
Publisher: MIT Press
Total Pages: 251
Release: 2020-08-18
Genre: Computers
ISBN: 0262362872
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An introduction to the basic concepts of game design, focusing on techniques used in commercial game production. This textbook by a well-known game designer introduces the basics of game design, covering tools and techniques used by practitioners in commercial game production. It presents a model for analyzing game design in terms of three interconnected levels--mechanics and systems, gameplay, and player experience--and explains how novice game designers can use these three levels as a framework to guide their design process. The text is notable for emphasizing models and vocabulary used in industry practice and focusing on the design of games as dynamic systems of gameplay.

An Illustrated Field Guide to the Elements and Principles of Art + Design

An Illustrated Field Guide to the Elements and Principles of Art + Design
Author: Joshua Field
Publisher: Lulu.com
Total Pages: 88
Release: 2018
Genre: Aesthetics
ISBN: 1387997319
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Discover the hidden language of images using this full-color guide to the Elements and Principles of Art and Design with over 200 individual illustrations and 30 artwork examples. This comprehensive illustrated exploration of how images are composed is organized for easy reference and explores each element and principle in depth. Unlike big textbooks, this field guide-sized edition can easily slip into a bag or pocket for your next trip to the museum, design meeting, or classroom critique.

Illustrated Elements of Art and Principles of Design

Illustrated Elements of Art and Principles of Design
Author: Gerald F. Brommer
Publisher:
Total Pages: 0
Release: 2010
Genre: Art
ISBN: 9781562906658
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The Illustrated Elements of Art & Principles of Design has been developed for young students with large full color reproductions and clear explanations of each concept. Introductions to the elements of art and principles of design describe each concept with colorful illustrations, artwork, and photographs. Each individual concept is followed by hands–on activities to reinforce the students’ comprehension. 72 pages, concealed spiral wire binding. Document Viewer Friendly.

The Elements of Design

The Elements of Design
Author: Noel Riley
Publisher:
Total Pages: 554
Release: 2003-10-28
Genre: Architecture
ISBN:
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The team behind "The Elements of Style" has produced an elegant companion that will appeal to an even broader audience. "The Elements of Design" presents a comprehensive visual survey covering five centuries of the styles that have influenced the decorative arts in the Western world. 3,000+ prints, photos & line drawings.