Digital Business and Electronic Commerce
Author | : Bernd W. Wirtz |
Publisher | : Springer Nature |
Total Pages | : 1031 |
Release | : |
Genre | : |
ISBN | : 3031502892 |
Download Digital Business and Electronic Commerce Book in PDF, Epub and Kindle
Download Electronic Commerce And Digital Services full books in PDF, epub, and Kindle. Read online free Electronic Commerce And Digital Services ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Bernd W. Wirtz |
Publisher | : Springer Nature |
Total Pages | : 1031 |
Release | : |
Genre | : |
ISBN | : 3031502892 |
Author | : Francisco J. Martínez-López |
Publisher | : Springer Nature |
Total Pages | : 336 |
Release | : 2021-05-26 |
Genre | : Business & Economics |
ISBN | : 3030765202 |
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Author | : Júlio César Parente Patrocínio |
Publisher | : Editora Dialética |
Total Pages | : 246 |
Release | : 2023-07-07 |
Genre | : Law |
ISBN | : 6525283485 |
THE DIGITAL ENVIRONMENT HAS NO BOUNDARIES. A new business model, product or technological service emerges all the time. Along with the facilitation and solutions brought by technological development, new problems, conflicts and litigation in social and economic relations also arise. Laws of several countries are not often able to keep up with the digital dynamism. Furthermore, there is not a consensus in international trade organisations on the concept of digital services and electronic commerce. That is the scenario in which the European Union has constantly developed rules to regulate the digital environment, ensuring and combining legal security and standardisation of rules with the practical advantages of these new social and trade relations, stimulating innovation and economic growth. While the WTO and the OECD have not reached a consensus on this matter, the EU has been influencing rules around the world and adding chapters on electronic commerce to its deep integration trade agreements with third countries. The book analyses EU regulations regarding the online environment such as personal data protection, electronic commerce, electronic contract, electronic signature and identification, advertising, digital services, consumer rights, and taxation. It addresses several decisions made by the Court of Justice and national courts of the EU. The influence of the EU in Mercosur is demonstrated through the analysis of laws and jurisprudence of Mercosur countries.
Author | : Alfonso Asensio |
Publisher | : Business Expert Press |
Total Pages | : 102 |
Release | : 2017-12-18 |
Genre | : Business & Economics |
ISBN | : 1947843044 |
The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.
Author | : Dave Chaffey |
Publisher | : Pearson Education |
Total Pages | : 700 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780273707523 |
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author | : Tereza Semerádová |
Publisher | : Springer Nature |
Total Pages | : 247 |
Release | : 2022-01-22 |
Genre | : Business & Economics |
ISBN | : 3030931315 |
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Author | : Michael J. Shaw |
Publisher | : Routledge |
Total Pages | : 286 |
Release | : 2015-05-15 |
Genre | : Business & Economics |
ISBN | : 1317472691 |
This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.
Author | : Dave Chaffey |
Publisher | : Pearson UK |
Total Pages | : 1051 |
Release | : 2019 |
Genre | : Business enterprises |
ISBN | : 1292193360 |
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Author | : Winfried Lamersdorf |
Publisher | : Springer |
Total Pages | : 482 |
Release | : 2006-05-08 |
Genre | : Computers |
ISBN | : 1402081553 |
Building the E-Service Society is a state-of-the-art book which deals with innovative trends in communication systems, information processing, and security and trust in electronic commerce, electronic business, and electronic government. It comprises the proceedings of I3E2004, the Fourth International Conference on E-Commerce, E-Business, and E-Government, which was held in August 2004 as a co-located conference of the 18th IFIP World Computer Congress in Toulouse, France, and sponsored by the International Federation for Information Processing (IFIP). The book contains recent results and developments in the following areas: E-Government: E-Government Models and Processes, E-Governance, Service Provisioning. E-Business: Infrastructures and Marketplaces, M-Commerce, Purchase and Payment. E-Commerce: Value Chain Management, E-Business Architectures and Processes, E-Business Models.
Author | : Francisco J. Martínez-López |
Publisher | : Springer |
Total Pages | : 0 |
Release | : 2020-05-07 |
Genre | : Business & Economics |
ISBN | : 9783030475949 |
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.