E-Commerce Business Through Social Media Marketing

E-Commerce Business Through Social Media Marketing
Author: GoldInk Books
Publisher:
Total Pages: 101
Release: 2021-10-02
Genre:
ISBN:
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Are you confused about what kind of marketing strategy you should invest in? Do you also have a limited marketing budget and want to spend it wisely? If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media. The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution. Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers. In this book, you will learn about the following topics in detail: Basic Understanding of Ecommerce How to Build Your Own Ecommerce Business? What is Ecommerce Marketing? How can You Market Your Ecommerce Business through Facebook and Instagram? So, do not waste your time and get this book now!!!

Social ECommerce

Social ECommerce
Author: Stephan Spencer
Publisher: "O'Reilly Media, Inc."
Total Pages: 311
Release: 2014-08
Genre: Business & Economics
ISBN: 1449366988
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Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.

Social Media Marketing and Online Business 2021

Social Media Marketing and Online Business 2021
Author: Dan Cannell
Publisher:
Total Pages: 822
Release: 2020-10-12
Genre:
ISBN:
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Make Your Online Business Stand Out From All the Rest With This Complete Guide to Social Media Marketing And E-Commerce Would you like to: Start a very profitable online business or to improve the existing one? Gain the edge over other online businesses out there? Maximize your income? Learn the secret for building the greatest online empire ever? But you: Already tried some similar guides without success? Don't have much time to invest in improving your business? This bundle can offer you all of that and much more. Inside these books, you will find detailed step-by-step instructions on how to have a successful online business with the help of social media marketing. In today's world, the success of an online business comprises of two parts. One is e-commerce business quality, and the other is social media ranking. Those two are so much intertwined that they are almost indistinguishable. If you have the right product, it will be easy for you to progress in "social circles," but only if you know the secret. This bundle will show you the way to master both aspects and help you build a successful online empire. Here's what you can find in this incredible bundle: How to - successful e-commerce: Find out what you should do to set up a business using dropshipping, Amazon FBA, and Shopify. Secret social media algorithms: Discover how each one of the three most prominent social media platforms (Instagram, Facebook, and YouTube) work. Advertising 101: Learn how to properly use social media to promote your business efficiently. Building a social circle: Find out which steps to take to make people like, comment, and share your product. Success has never been closer. Learn the secrets of the trade, discover how to start a unique e-commerce business, and how to market your product correctly. You know what to do! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Working the Crowd

Working the Crowd
Author: Eileen Brown
Publisher: BCS, The Chartered Institute
Total Pages: 191
Release: 2012
Genre: Business & Economics
ISBN: 1780171269
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Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.

Successful Social Media and Ecommerce Strategies in the Wine Industry

Successful Social Media and Ecommerce Strategies in the Wine Industry
Author: Gergely Sznolnoki
Publisher: Springer
Total Pages: 183
Release: 2016-04-30
Genre: Business & Economics
ISBN: 1137602988
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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Social eCommerce

Social eCommerce
Author: Stephan Spencer
Publisher: "O'Reilly Media, Inc."
Total Pages: 372
Release: 2014-08-01
Genre: Business & Economics
ISBN: 144936697X
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Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn’t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself

Social Media Marketing

Social Media Marketing
Author: Githa Heggde
Publisher: Springer
Total Pages: 236
Release: 2018-02-08
Genre: Business & Economics
ISBN: 9811053235
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This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to “hear” about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. Researchers and managers alike will find this book to be a handy reference guide to social media in emerging markets.

Social Media Marketing, Second Edition

Social Media Marketing, Second Edition
Author: Emi Moriuchi
Publisher: Business Expert Press
Total Pages: 166
Release: 2019-04-04
Genre: Business & Economics
ISBN: 194897679X
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Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers’ voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers’ psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.

Social Commerce

Social Commerce
Author: Efraim Turban
Publisher: Springer
Total Pages: 331
Release: 2015-11-17
Genre: Business & Economics
ISBN: 3319170287
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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.