Driving Growth Through Innovation
Author | : Robert B. Tucker |
Publisher | : ReadHowYouWant.com |
Total Pages | : 466 |
Release | : 2008 |
Genre | : Electronic books |
ISBN | : 1442963646 |
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Author | : Robert B. Tucker |
Publisher | : ReadHowYouWant.com |
Total Pages | : 466 |
Release | : 2008 |
Genre | : Electronic books |
ISBN | : 1442963646 |
Author | : Robert B. Tucker |
Publisher | : ReadHowYouWant.com |
Total Pages | : 350 |
Release | : 2002 |
Genre | : |
ISBN | : 1442963611 |
Author | : Robert B. Tucker |
Publisher | : ReadHowYouWant.com |
Total Pages | : 430 |
Release | : 2009-02-18 |
Genre | : Business & Economics |
ISBN | : 1442963964 |
Author | : Robert B. Tucker |
Publisher | : Berrett-Koehler Publishers |
Total Pages | : 264 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9781576751879 |
Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.
Author | : |
Publisher | : ReadHowYouWant.com |
Total Pages | : 394 |
Release | : |
Genre | : |
ISBN | : 1442963662 |
Author | : Jason Saul |
Publisher | : John Wiley & Sons |
Total Pages | : 256 |
Release | : 2010-09-02 |
Genre | : Business & Economics |
ISBN | : 0470892196 |
Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.
Author | : Robert B. Tucker |
Publisher | : |
Total Pages | : |
Release | : 2008 |
Genre | : Technological innovations |
ISBN | : 9788186852996 |
You've read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life—to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product—Colgate Total—that unseated Crest to become the world's leading toothpaste brand. Learn how Citigroup, the world's largest financial services company, has used its global innovation initiative to generate 15 to 20 percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning 80 percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.
Author | : Kaihan Krippendorff |
Publisher | : Columbia University Press |
Total Pages | : 345 |
Release | : 2019-10-22 |
Genre | : Business & Economics |
ISBN | : 0231548362 |
Conventional business wisdom tells us that entrepreneurs are society’s main source of innovation. Young founders leave college with a big idea, get to work in a garage, and build something that changes the world. Typical corporate employees, strangled by slow-moving bureaucracy, are blocked from making transformative discoveries. In Driving Innovation from Within, strategist and advisor Kaihan Krippendorff disproves one of today’s biggest business myths to highlight lessons for innovators and leaders. He reveals how many of the modern world’s most impactful creations were invented by passionate employee innovators. If it were left up to go-it-alone entrepreneurs, we would not have mobile phones, personal computers, or e-mail. Distilling more than 150 interviews with internal innovators and leading experts along with insights from the latest research and today’s most successful companies, from Tencent and Amazon to Mastercard and Starbucks, Krippendorff lays out a step-by-step playbook to unlock innovation from the inside. He maps the barriers that frustrate efforts to disrupt from within and provides tools to remove them, detailing how visionary leaders can create islands of freedom inside an organization to activate existing employees’ potential and beat startups at their own game. Driving Innovation from Within is a practical and inspiring guide to leadership from all levels for those who want the fulfillment of changing the world without leaving their job in order to do it.
Author | : BusinessNews Publishing, |
Publisher | : Primento |
Total Pages | : 43 |
Release | : 2013-02-15 |
Genre | : Business & Economics |
ISBN | : 2806239826 |
The must-read summary of Robert Tucker's book: "Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures". This complete summary of the ideas from Robert Tucker's book "Driving Growth Through Innovation" shows how the best and only way to actually grow a company is to innovate – to offer customers something new. In his book, the author explains how innovation increases revenue as new and existing customers will buy more of what you have to sell. No amount of re-engineering or fine-tuning operational efficiencies can have the same impact as innovation. By reading this summary, you will learn how to use innovation to increase the growth of your company. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Driving Growth Through Innovation" to discover why innovation is the only key to growing your organisation and how you can implement it.
Author | : |
Publisher | : |
Total Pages | : 8 |
Release | : 2010 |
Genre | : |
ISBN | : 9781775441205 |