What does the blockchain mean to you? I keep hearing about it in the media - but don’t know what it is! I have read some things about it – but just don't get it. Isn’t it just a bandwagon that the financial media is over-hyping? Isn’t it just about drugs and hitmen? Block-what? Whatever your thoughts, the blockchain is gaining significant traction, with global media outlets increasing their almost insatiable coverage of the technology. So, why should you care? On December 2, 2015, the Goldman Sachs research team released their Emerging Theme Report. It simply said: “…the Blockchain, can change … well everything.” Now that's a big claim... but when this claim is added to : - Wangxiang Labs out of China announcing a $30bn blockchain-based investment fund for Smart Cities in September 2016. - IBM announcing in the same month their plans to spend $200m for the combination of Blockchain, Internet Of Things and Artificial Intelligence or - The Venture Capitalist community investing $1.3bn so far in the blockchain-related space Perhaps something big is going on…. Is it that: - You can send cleared funds internationally in 20 seconds, rather than 3 days? - You can remove the need for trusted third-parties - bankers, lawyers, accountants, auditors? - 20% of the world's population can finally secure an identity that will help remove human trafficking, even child prostitution. The blockchain is powerful, very powerful but is not a technology that can easily be described in a few words – and that is its problem. Business people like you find it confusing, geeky, and hard to get to grips with. Down The Rabbit Hole gives you a practical, easy-to-read, hands-on guide to the technology, its power, and how you can capitalise on that power. Whether you want to: - Make your organisation more innovative and effective - Make yourself more valuable in your marketplace - Develop new products or - Become the new Mark Zuckerberg Down The Rabbit Hole will have something for you, fast-tracking you to be at the leading edge of 21st-century business thinking. The genie is squeezing itself out of the bottle, one-way ticket in hand – and ready for you to command. However, be warned once you discover the power of the blockchain hidden deep beneath the surface, your eyes will open to green fields crammed full of explosive opportunities. How you use them is limited only by your imagination. So why not get the book today – and take the first steps towards a discovering your new world.