Research Note PNW

Research Note PNW
Author:
Publisher:
Total Pages: 340
Release: 2003
Genre: Forests and forestry
ISBN:

Download Research Note PNW Book in PDF, Epub and Kindle

Market Opportunities for Kitchen Cabinets Made from Alaska Hardwoods

Market Opportunities for Kitchen Cabinets Made from Alaska Hardwoods
Author: David L. Nicholls
Publisher: DIANE Publishing
Total Pages: 103
Release: 2008-10
Genre: Technology & Engineering
ISBN: 1428987738

Download Market Opportunities for Kitchen Cabinets Made from Alaska Hardwoods Book in PDF, Epub and Kindle

The kitchen cabinet industry has shown significant growth recently, with expanding residential markets, new cabinet styles, and larger kitchens. This industry represents an opportunity for small Alaska wood producers to create high-value secondary products. The Alaska Wood Utilization R&D Center has conducted numerous studies evaluating consumer preferences for Alaska¿s primary hardwoods -- Alaska birch and red alder. These studies explored consumer preferences under a range of marketing parameters, cabinet appearances, and regional market locations. This paper summarizes these studies and offers insights into the potential market for Alaska¿s hardwoods as secondary wood products such as kitchen cabinets. Color illus.

Estimating Consumer Willingness to Pay a Price Premium for Alaska Secondary Wood Products

Estimating Consumer Willingness to Pay a Price Premium for Alaska Secondary Wood Products
Author: Geoffrey H. Donovan
Publisher:
Total Pages: 16
Release: 2003
Genre: Contingent valuation
ISBN:

Download Estimating Consumer Willingness to Pay a Price Premium for Alaska Secondary Wood Products Book in PDF, Epub and Kindle

Dichotomous choice contingent valuation survey techniques were used to estimate mean willingness to pay (WTP) a price premium for made-in-Alaska secondary wood products. Respondents were asked to compare two superficially identical end tables, one made in China and one made in Alaska. The surveys were administered at home shows in Anchorage, Fairbanks, and Sitka in March and April 2002. Results indicated that, on average, respondents were willing to pay an additional $82 for the Alaskamade table, above a base price of $50. The 95 percent confidence bounds on this estimate of mean WTP are $68.10 and $96.10. Survey design and sample demographics are discussed as possible upward biases on the mean WTP for the Alaskamade table. Despite these possible biases, we concluded that place of manufacture is a significant competitive advantage for Alaska secondary wood product manufacturers marketing their products in Alaska.

Marketing Recommendations for Wood Products from Alaska Birch, Red Alder, and Alaska Yellow-cedar

Marketing Recommendations for Wood Products from Alaska Birch, Red Alder, and Alaska Yellow-cedar
Author: Geoffrey H. Donovan
Publisher:
Total Pages: 20
Release: 2003
Genre: Alaska paper birch
ISBN:

Download Marketing Recommendations for Wood Products from Alaska Birch, Red Alder, and Alaska Yellow-cedar Book in PDF, Epub and Kindle

Several factors have contributed to a recent decline in Alaska's wood products industry, including reduced exports to Japan and the closure of two pulp mills in southeast Alaska. However, higher value niche markets are a potential growth area for the industry. In this paper, we consider niche markets for three species that have historically been harvested in low volumes--Alaska birch (Betula papyrifera var. humilis (Reg.) Fern. & Raup), red alder (Alnus rubra Bong.), and Alaska yellowcedar (Chamaecyparis nootkatensis (D. Don) Spach). The extent of the resource, current utilization, and an overview of recent research efforts are examined. Specific marketing recommendations are then provided for each species, based on these evaluations. Wide-ranging opportunities for a variety of primary and secondary wood products exist that utilize character-marked lumber, lower grades of lumber, and material from standing-dead sources. This report concludes with a framework for future research, identifying key opportunities to differentiate Alaska wood products in the marketplace.