"Changing the way people think about accounting." In Digital Dollars and Cents: A Virtual CFO's Playbook to help Digital Companies Create a Financial Roadmap to Success, Jody Grunden helps startup founders and company owners dive deep into the financial side of the business. What is forecasting and why do you need to do it? Learn the importance of using a forecast as a guide for every decision you make -- i.e. expansion, acquisition, buyout, retirement. What if you could pull a lever to improve your company's performance? You can! Discover the four levers (Utilization, Weekly Expectation, Standard Bill Rate and Average Bill Rate) and how they all lead to your company's Effective Rate. How do you determine and measure your pipeline? Your pipeline metric (what you currently have under contract and what you have "in the works") should not be forgotten as it can have a drastic impact on your revenue. Jody Grunden pulls from over 20 years of both public and corporate accounting experience to provide this tremendous resource for business owners. He is the co-founder and CEO at Summit CPA Group, a Virtual CFO firm that helps clients maximize profits, minimize taxes, and increase cash flow. His personable style makes it easy for readers to understand and apply the concepts to their own company, regardless of their current comfort level with the finances. About the Summit CPA Group Summit CPA Group operates under a profit-focused model, using dynamic forecasting models and key performance indicators with their clients to help them transcend their focus from simply "being in the black" to longer-term financial health and wealth. Building on their foundation, Summit CPA Group started another line of business in 2010 doing 401K Audits. Since then, the Audit team has grown to be recognized as one of the top 5% of all firms performing that type of audit (based on quantity of audits). With the mission statement, "Changing the way people think about accounting," the next big step for the Summit CPA Group will be helping make this level of service a norm rather than an exception within other accounting firms.