Discovering Public Relations

Discovering Public Relations
Author: Karen Freberg
Publisher: SAGE Publications
Total Pages: 513
Release: 2020-08-04
Genre: Language Arts & Disciplines
ISBN: 1544355394
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Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Discovering Public Relations

Discovering Public Relations
Author: Karen June Freberg
Publisher:
Total Pages: 0
Release: 2023
Genre: Public relations
ISBN: 9781071878262
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"Once upon a time, there was a young girl growing up in California who wanted to make a difference in the world. She had a vision of making an impact, especially in her field. With ambition in one hand and a coffee cup in another, she set forth on her epic journey, saying, "I'm going on an adventure," just like Bilbo Baggins does in The Hobbit. This girl was not going to be battling Smaug (even though she would have loved to meet Benedict Cumberbatch!), traveling through the many highs and lows to Mordor, or joining the Force among the Jedi (wait a minute-wrong franchise!). No, she also did not have her Lord of the Rings or Seven Dwarfs to help her accomplish her goals and dreams (sorry, Disney!). The overall lesson here, to cut to the chase, is simple: Life is too short to miss going on a little adventure to find yourself and find out how you can make an impact in your field. And this is my story, of how this book came about and why I hope it will influence the future of the PR profession"--

Discovering Public Relations

Discovering Public Relations
Author: Karen Freberg
Publisher: SAGE Publications
Total Pages: 486
Release: 2024-01-09
Genre: Business & Economics
ISBN: 1071878255
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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Exploring Public Relations

Exploring Public Relations
Author: Ralph Tench
Publisher: Pearson Education
Total Pages: 700
Release: 2009
Genre: Business & Economics
ISBN: 9780273715948
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Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.

New Media and Public Relations

New Media and Public Relations
Author: Sandra C. Duhé
Publisher: Peter Lang
Total Pages: 492
Release: 2007
Genre: Business & Economics
ISBN: 9780820488011
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From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.

Introduction to Strategic Public Relations

Introduction to Strategic Public Relations
Author: Janis Teruggi Page
Publisher: SAGE Publications
Total Pages: 497
Release: 2017-11-30
Genre: Business & Economics
ISBN: 1506358020
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This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.

Exploring Public Relations

Exploring Public Relations
Author: Ralph Tench
Publisher: Pearson
Total Pages:
Release: 2017
Genre: Public relations
ISBN: 9781292112183
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Social Media for Strategic Communication

Social Media for Strategic Communication
Author: Karen Freberg
Publisher: SAGE Publications
Total Pages: 489
Release: 2021-06-30
Genre: Business & Economics
ISBN: 1071826875
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Community Building and Early Public Relations

Community Building and Early Public Relations
Author: Donnalyn Pompper
Publisher:
Total Pages: 38
Release: 2021
Genre: Business & Economics
ISBN: 9780429274718
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"From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions--relationship building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women's interactional qualities made them complicit as colonizers forever altering indigenous peoples' way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the 20th century"--

Public Relations Management

Public Relations Management
Author:
Publisher: Independently Published
Total Pages: 0
Release: 2024-05-09
Genre: Business & Economics
ISBN:
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In this book Public Relations Management, delve into the intricate world of Public Relations and unlock the secrets to successful communication and management strategies. Covering a diverse range of topics within the PR realm, this billion-dollar masterpiece is a must-read for aspiring PR professionals, seasoned experts, and anyone curious about the power dynamics of public perception and influence. From exploring the Nature of Public Relations to dissecting PR as a vital Management Function, this book serves as a comprehensive guide for navigating the ever-evolving landscape of public image and reputation management. Gain insights into the nuances of Media Relations, Employee Relations, Community Relations, Government Relations, Consumer Relations, and more, as you learn the art of fostering positive relationships with key stakeholders. Unravel the complexities of Press Conferences, Messaging, Issues Management, and Crisis Communications as you master the art of strategic communication in times of both calm and chaos. Discover the importance of Reaching Diverse Audiences and harnessing the power of Press Release Tools to amplify your message and reach a wider spectrum of individuals. Dive deep into the realm of Public Opinion and Persuasion, understanding how global trends and cultural nuances shape public perception. Explore the realm of Global Public Relations and Financial Public Relations, recognizing the impact of economic factors and international relations on PR initiatives. But beware, for not all PR is created equal - venture into the world of Black Hat Public Relations and understand the darker side of manipulative tactics and unethical practices. Learn how Executive Visibility can make or break a brand and discover the strategic RACE Process for planning and executing successful PR campaigns. In an age where democracy and public discourse are more crucial than ever, this book also examines the intersection of Public Relations and Democracy. Understand the role of PR in shaping political narratives and influencing public policy, while also acknowledging the responsibilities that come with such power. Whether you're a PR professional looking to sharpen your skills or a curious reader eager to understand the mechanisms behind public influence, "Public Relations Management" is your ultimate guide to navigating the complex world of communication, persuasion, and reputation management. Get ready to elevate your PR game and make waves in the realms of influence, impact, and perception.