Designing Type

Designing Type
Author: Karen Cheng
Publisher: Yale University Press
Total Pages: 249
Release: 2020-10-20
Genre: Design
ISBN: 0300249926

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The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Lettering & Type: Creating Letters and Designing Typefaces

Lettering & Type: Creating Letters and Designing Typefaces
Author: Bruce Willen
Publisher: Princeton Architectural Press
Total Pages: 150
Release: 2009-09-23
Genre: Architecture
ISBN: 9781568987651

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A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Designing with Type, 5th Edition

Designing with Type, 5th Edition
Author: James Craig
Publisher: Watson-Guptill
Total Pages: 178
Release: 2012-05-16
Genre: Design
ISBN: 0823085600

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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Design with Type

Design with Type
Author: Carl Dair
Publisher: University of Toronto Press
Total Pages: 177
Release: 1982-01-01
Genre: Architecture
ISBN: 0802065198

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Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

Designing with Type

Designing with Type
Author: James Craig
Publisher:
Total Pages: 175
Release: 1974
Genre: Layout (Printing)
ISBN:

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DESIGNING FONTS

DESIGNING FONTS
Author: CHRIS. RAUSCH CAMPE (ULRIKE.)
Publisher:
Total Pages:
Release: 2020
Genre:
ISBN: 9780500241554

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Designing with Type, 5th Edition

Designing with Type, 5th Edition
Author: James Craig
Publisher: Watson-Guptill
Total Pages: 178
Release: 2006-05-01
Genre: Design
ISBN: 0823014134

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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Basics Typography 02: Using Type

Basics Typography 02: Using Type
Author: Michael Harkins
Publisher: Bloomsbury Publishing
Total Pages: 186
Release: 2011-10-24
Genre: Design
ISBN: 2940447276

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Basics Typography 02: Using Type is a wide ranging and practical guide to typography. The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises. Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.

Type

Type
Author: Simon Loxley
Publisher: Bloomsbury Publishing
Total Pages: 248
Release: 2006-03-31
Genre: Design
ISBN: 0857730177

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Type is the bridge between writer and reader, between thought and understanding. Type is the message bearer: an art-form that impinges upon every literate being and yet for most of its history it has conformed to the old adage that 'good typography should be invisible', it should not distract with its own personality. It was only at the end of the nineteenth century that designers slowly realised that they could say as much with their lettering as writers could with their words. Form, of course, carries as much meaning as content. Now, anyone within reach of a computer and its limitless database of fonts has the same power. "Type: The Secret History of Letters" tells its story for the first time, treating typography as a hidden measure of our history. From the tempestuous debate about its beginnings in the fifteenth century, to the invention of our most contemporary lettering, Simon Loxley, with the skill of a novelist, tells of the people and events behind our letters. How did Johann Gutenberg, in late 1438, come to think of printing? Does Baskerville have anything to do with Sherlock Holmes? Why did the Nazis re-invent Blackletter? What is a Zapf? "Type" is a guide through the history of our letters and a study of their power. From fashion through propaganda and the development of mass literacy, Loxley shows how typography has changed our world.

Type Form & Function

Type Form & Function
Author: Jason Tselentis
Publisher: Rockport Publishers
Total Pages: 209
Release: 2011-03-01
Genre: Design
ISBN: 1610580303

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Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.