Decoding Ad Culture

Decoding Ad Culture
Author: Harisur Rahman
Publisher: Rowman & Littlefield
Total Pages: 319
Release: 2024-10-15
Genre: Social Science
ISBN: 1666943177

Download Decoding Ad Culture Book in PDF, Epub and Kindle

Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.

Decoding Culture

Decoding Culture
Author: Andrew Tudor
Publisher: SAGE
Total Pages: 228
Release: 1999-09-28
Genre: Social Science
ISBN: 9780761952473

Download Decoding Culture Book in PDF, Epub and Kindle

`This book represents a significant intervention and, as such, should be used on numerous cultural studies courses. In its intellectual honesty and clarity Tudor's book will stand as an authoritative basis for further developments in the coming years' - David Chaney Decoding Culture offers a concise and accessible account of the development of cultural studies from the late 1950s to the 1990s. Focusing on the significant theoretical and methodological assumptions that have informed the cultural studies project - the text: covers the key thinkers and key perspectives including, structuralism and post-structuralism, Screen theory, the Birmingham School, and audience analysis; offers a timely corrective t

Decoding Advertisements

Decoding Advertisements
Author: Judith Williamson
Publisher: Marion Boyars Publishers
Total Pages: 190
Release: 1978
Genre: Business & Economics
ISBN:

Download Decoding Advertisements Book in PDF, Epub and Kindle

The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

Why it Sells

Why it Sells
Author: Marcel Danesi
Publisher: Rowman & Littlefield
Total Pages: 220
Release: 2008
Genre: Business & Economics
ISBN: 0742555445

Download Why it Sells Book in PDF, Epub and Kindle

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Cached

Cached
Author: Stephanie Ricker Schulte
Publisher: NYU Press
Total Pages: 274
Release: 2013-03-18
Genre: Law
ISBN: 0814708668

Download Cached Book in PDF, Epub and Kindle

“This is the most culturally sophisticated history of the Internet yet written. We can’t make sense of what the Internet means in our lives without reading Schulte’s elegant account of what the Internet has meant at various points in the past 30 years.”—Siva Vaidhyanathan, Chair of the Department of Media Studies at The University of Virginia In the 1980s and 1990s, the internet became a major player in the global economy and a revolutionary component of everyday life for much of the United States and the world. It offered users new ways to relate to one another, to share their lives, and to spend their time—shopping, working, learning, and even taking political or social action. Policymakers and news media attempted—and often struggled—to make sense of the emergence and expansion of this new technology. They imagined the internet in conflicting terms: as a toy for teenagers, a national security threat, a new democratic frontier, an information superhighway, a virtual reality, and a framework for promoting globalization and revolution. Schulte maintains that contested concepts had material consequences and helped shape not just our sense of the internet, but the development of the technology itself. Cached focuses on how people imagine and relate to technology, delving into the political and cultural debates that produced the internet as a core technology able to revise economics, politics, and culture, as well as to alter lived experience. Schulte illustrates the conflicting and indirect ways in which culture and policy combined to produce this transformative technology. Stephanie Ricker Schulte is an Assistant Professor of Communication at the University of Arkansas. In the Critical Cultural Communication series

Reinventing Evidence in Social Inquiry

Reinventing Evidence in Social Inquiry
Author: R. Biernacki
Publisher: Springer
Total Pages: 384
Release: 2012-08-08
Genre: Social Science
ISBN: 1137007281

Download Reinventing Evidence in Social Inquiry Book in PDF, Epub and Kindle

Revisiting the dominant scientific method, 'coding,' with which investigators from sociology to literary criticism have sampled texts and catalogued their cultural messages, the author demonstrates that the celebrated hard outputs rest on misleading samples and on unfeasible classifying of the texts' meanings.

Decoding China

Decoding China
Author: Matthew B. Christensen
Publisher: Tuttle Publishing
Total Pages: 341
Release: 2013-02-26
Genre: Travel
ISBN: 1462911757

Download Decoding China Book in PDF, Epub and Kindle

Embrace the culture and get the most out of your time in China. Going to China for the first time can be an intimidating experience, even for those who have studied the language. In fact, traveling to China for the second, third, or fourth time can also be a challenging experience, especially if you intend to be fully immersed in daily life, get off the beaten path, and experience the "real" China. This China etiquette and culture guide is about how to get things done in China. Decoding China gives you down-to-earth information on how to deal with everyday situations--like eating at a restaurant or shopping at an outdoor market--that present unique and unexpected challenges for foreign visitors. Why being polite when you board a bus is a big mistake Finding a toilet (and what to bring along!) How to bargain for anything in a Chinese market Which train ticket to buy--hard seat? Soft seat? How the Chinese view privacy, and why it may make you seem suspicious Working in a Chinese office, and the politics of lunch As the Academic Director at the Chinese Flagship Center of Brigham Young University, Dr. Matthew B. Christensen has seen countless foreigners arrive in China…and fail to accomplish simple tasks like ordering food, boarding a bus, or making friends with a Chinese colleague. Why? Because they didn't understand China's basic cultural codes. This travel book will help you crack these codes. And with it, you'll soon be able to navigate your way in any situation.

The Medieval Manuscript Book

The Medieval Manuscript Book
Author: Michael Johnston
Publisher: Cambridge University Press
Total Pages: 319
Release: 2015-08-10
Genre: History
ISBN: 1107066190

Download The Medieval Manuscript Book Book in PDF, Epub and Kindle

This book situates the medieval manuscript within its cultural contexts, with chapters by experts in bibliographical and theoretical approaches to manuscript study.

The Culture Map (INTL ED)

The Culture Map (INTL ED)
Author: Erin Meyer
Publisher: PublicAffairs
Total Pages: 289
Release: 2016-01-05
Genre: Business & Economics
ISBN: 1610396715

Download The Culture Map (INTL ED) Book in PDF, Epub and Kindle

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.