Deciphering Advertising, Art and Architecture

Deciphering Advertising, Art and Architecture
Author: Graham Cairns
Publisher: Libri Publishing Limited
Total Pages: 0
Release: 2010
Genre: Advertising
ISBN: 9781907471155

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This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.

Decoding Astronomy in Art and Architecture

Decoding Astronomy in Art and Architecture
Author: Marion Dolan
Publisher: Springer Nature
Total Pages: 356
Release: 2021-09-17
Genre: Science
ISBN: 3030765113

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For centuries, our ancestors carefully observed the movements of the heavens and wove that astronomical knowledge into their city planning, architecture, mythology, paintings, sculpture, and poetry. This book uncovers the hidden messages and advanced science encoded within these sacred spaces, showing how the rhythmic motions of the night sky played a central role across many different cultures. Our astronomical tour transports readers through time and space, from prehistoric megaliths to Renaissance paintings, Greco-Roman temples to Inca architecture. Along the way, you will investigate unexpected findings at Lascaux, Delphi, Petra, Angkor Wat, Borobudur, and many more archaeological sites both famous and little known. Through these vivid examples, you will come to appreciate the masterful ways that astronomical knowledge was incorporated into each society’s religion and mythology, then translated into their physical surroundings. The latest archaeoastronomical studies and discoveries are recounted through a poetic and nontechnical narrative, revealing how many longstanding beliefs about our ancestors are being overturned. Through this celestial journey, readers of all backgrounds will learn the basics about this exciting field and share in the wonders of cultural astronomy.

Reification and Representation

Reification and Representation
Author: Graham Cairns
Publisher: Routledge
Total Pages: 339
Release: 2018-08-15
Genre: Architecture
ISBN: 131740372X

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The relationship between politics and the public relations industry is controversial and, at times, polemic. However, one component of this relationship that has yet to be investigated is the role of architecture. Arguing for a fundamental reconfiguration of our understanding of ‘political architecture’, this book suggests it is not only a question of constructed buildings, but equally a case of mediated imagery. Considered through examples of architecture as a backdrop for photo shoots by politicians in the democracies of the United States and the United Kingdom, this book suggests these images give us both a better understanding of recent developments in the Western political economy and the architectural and urban developments of the late 20th and early 21st Centuries. Using case studies of Margaret Thatcher, Tony Blair, David Cameron, Barack Obama, George W. Bush and Donald Trump, this book represents a ground-breaking triangular analysis that will be essential reading for scholars in architecture, politics, media and communication studies.

Visioning Technologies

Visioning Technologies
Author: Graham Cairns
Publisher: Taylor & Francis
Total Pages: 248
Release: 2016-12-08
Genre: Architecture
ISBN: 1317001397

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Visioning Technologies brings together a collection of texts from leading theorists to examine how architecture has been, and is, reframed and restructured by the visual and theoretical frameworks introduced by different ‘technologies of sight’ – understood to include orthographic projection, perspective drawing, telescopic devices, photography, film and computer visualization, amongst others. Each chapter deals with its own area and historical period of expertise, organized sequentially to mark out and analyse the historical evolution of how architecture has been transformed by technologically induced shifts in human perception from the 15th century until today. This book underlines the way in which architectural forms and design processes have developed historically in conjunction with the systems of sight we manufacture technologically and suggests this continues today. Paradoxically, it is premised on the argument that these technological systems tend, in their initial formulations, to obtain ever greater realism in our visualizations of the physical world.

How to Read Architecture

How to Read Architecture
Author: Paulette Singley
Publisher: Routledge
Total Pages: 509
Release: 2019-06-26
Genre: Architecture
ISBN: 0429557450

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How to Read Architecture is based on the fundamental premise that reading and interpreting architecture is something we already do, and that close observation matters. This book enhances this skill so that given an unfamiliar building, you will have the tools to understand it and to be inspired by it. Author Paulette Singley encourages you to misread, closely read, conventionally read, and unconventionally read architecture to stimulate your creative process. This book explores three essential ways to help you understand architecture: reading a building from the outside-in, from the inside-out, and from the position of out-and-out, or formal, architecture. This book erodes boundaries between the frequently compartmentalized fields of interior design, landscape design, and building design with chapters exploring concepts of terroir, scenography, criticality, atmosphere, tectonics, inhabitation, type, form, and enclosure. Using examples and case studies that span a wide range of historical and global precedents, Singley addresses the complex interaction among the ways a building engages its context, addresses its performative exigencies, and operates as an autonomous aesthetic object. Including over 300 images, this book is an essential read for both undergraduate and postgraduate students of architecture with a global focus on the interpretation of buildings in their context.

Museum Thresholds

Museum Thresholds
Author: Ross Parry
Publisher: Routledge
Total Pages: 262
Release: 2018-05-11
Genre: Social Science
ISBN: 1317239091

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Museum Thresholds is a progressive, interdisciplinary volume and the first to explore the importance and potential of entrance spaces for visitor experience. Bringing together an international collection of writers from different disciplines, the chapters in this volume offer different theoretical perspectives on the nature of engagement, interaction and immersion in threshold spaces, and the factors which enable and inhibit those immersive possibilities. Organised into themed sections, the book explores museum thresholds from three different perspectives. Considering them first as a problem space, the contributors then go on to explore thresholds through different media and, finally, draw upon other subjects and professions, including performance, gaming, retail and discourse studies, in order to examine them from an entirely new perspective. Drawing upon examples that span Asia, North America and Europe, the authors set the entrance space in its historical, social and architectural contexts. Together, the essays show how the challenges posed by the threshold can be rethought and reimagined from a variety of perspectives, each of which have much to bring to future thinking and design. Combining both theory and practice, Museum Thresholds should be essential reading for academics, researchers and postgraduate students working in museum studies, digital heritage, architecture, design studies, retail studies and media studies. It will also be of great interest to museum practitioners working in a wide variety of institutions around the globe.

Work-Life Balance in Architecture

Work-Life Balance in Architecture
Author: Igea Troiani
Publisher: Taylor & Francis
Total Pages: 279
Release: 2024-03-04
Genre: Architecture
ISBN: 1351199811

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This book seeks to improve the work lives of architects of diverse demographics who do not fit, or want to replicate, the traditional ‘24/7’ white-male architect lifestyle. Aimed at a workforce whose life and career expectations have changed drastically in recent years, it helps readers of different generations to make informed choices about their careers – enabling students, educators, and professionals to prioritise wellbeing and offer their design and practice voice to enhance a built environment for all. Work-Life Balance in Architecture examines what it means to play the ‘game of architecture’ – to choose to study and pursue a career in architecture rather than another profession. The book shows the economic, social, and professional structures within which architectural education and practice operate and reveals the impact of a corporate, neoliberal ‘big business’ mentality on wellbeing. After setting out the context exacerbating work-life imbalance, the book discusses the paths an architect may take – whether this leads to a career in practice or not in architecture at all – and how alternative gameplay moves can advantage or disadvantage those of different gender, class, ethnicity, race, or age at different career stages. It concludes by examining how the places in which an architect works, the time available to work and critiques of perpetual neoliberal economic growth can enhance the lives of all architects today.

Decoding Ad Culture

Decoding Ad Culture
Author: Harisur Rahman
Publisher: Rowman & Littlefield
Total Pages: 319
Release: 2024-10-15
Genre: Social Science
ISBN: 1666943177

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Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.

The Coral Mind

The Coral Mind
Author: Stephen Bann
Publisher: Penn State University Press
Total Pages: 248
Release: 2007
Genre: Architecture
ISBN:

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Introduction / Stephen Bann -- Stokes and the architectural basis of the sculptural / Alex Potts -- "A deep and necessary commerce": Venice and the "architecture of colour-form" / Stephen Kite -- "The house of the mind": on Piero, perspective, and psychoanalysis / Peter Leech -- "We are exalted": Adrian Stokes's coming to terms with Michelangelo's massiveness / David Hulks -- Stokes's analysis / Richard Read -- Portrait of an analyst: Adrian Stokes and Melanie Klein / Lyndsey Stonebridge -- Healing art, healing Stokes / Janet Sayers -- "Showing openly the inside of action": place, ballet, psychoanalysis / Martin Golding -- The art historian as art critic: in praise of Adrian Stokes / David Carrier -- "Inferential muscle" and the work of criticism: Michael Baxandall on Adrian Stokes and art-critical language / Paul Tucker -- To bring the distant things near: distance in relation to the work of art in Stokes's thought / Etienne Jollet -- Stones of solace / Michael Ann Holly.

Consumer Culture, Branding and Identity in the New Russia

Consumer Culture, Branding and Identity in the New Russia
Author: Graham H.J. Roberts
Publisher: Routledge
Total Pages: 248
Release: 2016-04-14
Genre: Business & Economics
ISBN: 1317936310

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As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.