Trademark and Deceptive Advertising Surveys

Trademark and Deceptive Advertising Surveys
Author: Shari Seidman Diamond
Publisher: American Bar Association
Total Pages: 0
Release: 2012
Genre: Deceptive advertising
ISBN: 9781614384748

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Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.

Deceptive Advertising

Deceptive Advertising
Author: Jef Richards
Publisher: Routledge
Total Pages: 246
Release: 2013-12-16
Genre: Social Science
ISBN: 1135437017

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This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

Deceptive Advertising

Deceptive Advertising
Author: Jef Richards
Publisher: Routledge
Total Pages: 259
Release: 2013-12-16
Genre: Language Arts & Disciplines
ISBN: 1135436940

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This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

FTC's Authority Over Deceptive Advertising

FTC's Authority Over Deceptive Advertising
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers
Publisher:
Total Pages: 202
Release: 1982
Genre: Business ethics
ISBN:

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Report on Erroneous, Misleading, Or Deceptive Advertising Practices

Report on Erroneous, Misleading, Or Deceptive Advertising Practices
Author: United States. Veterans Administration
Publisher:
Total Pages: 32
Release: 1976
Genre: Advertising
ISBN:

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Vol. for 1977/78 includes: Keeping your school or college catalog in compliance with Federal laws and regulations, issued by the Federal Interagency Committee on Education.

Business and Commerce Code

Business and Commerce Code
Author: Texas
Publisher:
Total Pages: 0
Release: 1968
Genre: Commercial law
ISBN:

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The Oxford Handbook of Food Ethics

The Oxford Handbook of Food Ethics
Author: Anne Barnhill
Publisher: Oxford University Press
Total Pages: 640
Release: 2018-01-08
Genre: Philosophy
ISBN: 0190699248

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Academic food ethics incorporates work from philosophy but also anthropology, economics, the environmental sciences and other natural sciences, geography, law, and sociology. Scholars from these fields have been producing work for decades on the food system, and on ethical, social, and policy issues connected to the food system. Yet in the last several years, there has been a notable increase in philosophical work on these issues-work that draws on multiple literatures within practical ethics, normative ethics and political philosophy. This handbook provides a sample of that philosophical work across multiple areas of food ethics: conventional agriculture and alternatives to it; animals; consumption; food justice; food politics; food workers; and, food and identity.

Dietary Supplements

Dietary Supplements
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
Total Pages: 32
Release: 1998
Genre: Advertising
ISBN:

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Deceptive Advertising

Deceptive Advertising
Author: Jef I. Richards
Publisher: Routledge
Total Pages: 244
Release: 1990
Genre: Business & Economics
ISBN: 9780805806496

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This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

False Advertising and the Lanham Act

False Advertising and the Lanham Act
Author: Thomas M. Williams
Publisher: OUP USA
Total Pages: 0
Release: 2012-06-28
Genre: Law
ISBN: 9780199772582

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In False Advertising and the Lanham Act: Litigating Section 43(a)(1)(B), Thomas Williams addresses false advertising claims under Section 43(a)(1)(B) of the Lanham Act. The book covers established precedent and Section 43(a) false advertising case law, including key decisions where courts have developed essential analytical tools to flesh out sparse statutory language.