Deceptive Advertising
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Author | : Shari Seidman Diamond |
Publisher | : American Bar Association |
Total Pages | : 0 |
Release | : 2012 |
Genre | : Deceptive advertising |
ISBN | : 9781614384748 |
Download Trademark and Deceptive Advertising Surveys Book in PDF, Epub and Kindle
Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
Author | : Jef Richards |
Publisher | : Routledge |
Total Pages | : 246 |
Release | : 2013-12-16 |
Genre | : Social Science |
ISBN | : 1135437017 |
Download Deceptive Advertising Book in PDF, Epub and Kindle
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author | : Jef Richards |
Publisher | : Routledge |
Total Pages | : 259 |
Release | : 2013-12-16 |
Genre | : Language Arts & Disciplines |
ISBN | : 1135436940 |
Download Deceptive Advertising Book in PDF, Epub and Kindle
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author | : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers |
Publisher | : |
Total Pages | : 202 |
Release | : 1982 |
Genre | : Business ethics |
ISBN | : |
Download FTC's Authority Over Deceptive Advertising Book in PDF, Epub and Kindle
Author | : United States. Veterans Administration |
Publisher | : |
Total Pages | : 32 |
Release | : 1976 |
Genre | : Advertising |
ISBN | : |
Download Report on Erroneous, Misleading, Or Deceptive Advertising Practices Book in PDF, Epub and Kindle
Vol. for 1977/78 includes: Keeping your school or college catalog in compliance with Federal laws and regulations, issued by the Federal Interagency Committee on Education.
Author | : Texas |
Publisher | : |
Total Pages | : 0 |
Release | : 1968 |
Genre | : Commercial law |
ISBN | : |
Download Business and Commerce Code Book in PDF, Epub and Kindle
Author | : Anne Barnhill |
Publisher | : Oxford University Press |
Total Pages | : 640 |
Release | : 2018-01-08 |
Genre | : Philosophy |
ISBN | : 0190699248 |
Download The Oxford Handbook of Food Ethics Book in PDF, Epub and Kindle
Academic food ethics incorporates work from philosophy but also anthropology, economics, the environmental sciences and other natural sciences, geography, law, and sociology. Scholars from these fields have been producing work for decades on the food system, and on ethical, social, and policy issues connected to the food system. Yet in the last several years, there has been a notable increase in philosophical work on these issues-work that draws on multiple literatures within practical ethics, normative ethics and political philosophy. This handbook provides a sample of that philosophical work across multiple areas of food ethics: conventional agriculture and alternatives to it; animals; consumption; food justice; food politics; food workers; and, food and identity.
Author | : United States. Federal Trade Commission. Bureau of Consumer Protection |
Publisher | : |
Total Pages | : 32 |
Release | : 1998 |
Genre | : Advertising |
ISBN | : |
Download Dietary Supplements Book in PDF, Epub and Kindle
Author | : Jef I. Richards |
Publisher | : Routledge |
Total Pages | : 244 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : 9780805806496 |
Download Deceptive Advertising Book in PDF, Epub and Kindle
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author | : Thomas M. Williams |
Publisher | : OUP USA |
Total Pages | : 0 |
Release | : 2012-06-28 |
Genre | : Law |
ISBN | : 9780199772582 |
Download False Advertising and the Lanham Act Book in PDF, Epub and Kindle
In False Advertising and the Lanham Act: Litigating Section 43(a)(1)(B), Thomas Williams addresses false advertising claims under Section 43(a)(1)(B) of the Lanham Act. The book covers established precedent and Section 43(a) false advertising case law, including key decisions where courts have developed essential analytical tools to flesh out sparse statutory language.