The availability of large volumes of data and the use of computer tools has transformed the research and anlysis of data orienting it towards certain specialized techniques included under the name of Data Mining. Data Mining can be defined as a process of discovering new and significant relationships, patterns and trends when examining and processing large amounts of data organized according to Big Data techniques. Data Mining methodologies include SAS Institute's SEMMA methodology and IBM's CRISP-DM methodology. MATLAB has tools to work with the different techniques of Data Mining.On the other hand, Machine learning teaches computers to do what comes naturally to humans: learn from experience. Machine learning algorithms use computational methods to "learn" information directly from data without relying on a predetermined equation as a model. The algorithms adaptively improve their performance as the number of samples available for learning increases. Machine learning uses two types of techniques: supervised learning, which trains a model on known input and output data so that it can predict future outputs, and unsupervised learning, which finds hidden patterns or intrinsic structures in input data. The aim of supervised machine learning is to build a model that makes predictions based on evidence in the presence of uncertainty. A supervised learning algorithm takes a known set of input data and known responses to the data (output) and trains a model to generate reasonable predictions for the response to new data. Supervised learning uses classification and regression techniques to develop predictive models. * Classification techniques predict categorical responses, for example, whether an email is genuine or spam, or whether a tumor is cancerous or benign. Classification models classify input data into categories. Typical applications include medical imaging, image and speech recognition, and credit scoring. * Regression techniques predict continuous responses, for example, changes in temperature or fluctuations in power demand. Typical applications include electricity load forecasting and algorithmic trading. Unsupervised learning finds hidden patterns or intrinsic structures in data. It is used to draw inferences from datasets consisting of input data without labeled responses. Clustering is the most common unsupervised learning technique. It is used for exploratory data analysis to find hidden patterns or groupings in data. Applications for clustering include gene sequence analysis, market research, and object recognition. The techniques of data mining and machine learning may be considered to be closely related. Both concepts are very similar. Supervised machine learning techniques can be considered equivalent to the techniques of predictive modeling of data mining, and unsupervised machine learning techniques can be considered equivalent to classification techniques in data miningBig data analytics examines large amounts of data to uncover hidden patterns, correlations and other insights. A key tools in big data analytics are the neural networks tall arrays and paralell computing. MATLAB Neural Network Toolbox provides algorithms, pretrained models, and apps to create, train, visualize, and simulate both shallow and deep neural networks. You can perform classification, regression, clustering, dimensionality reduction, time-series forecasting, and dynamic system modeling and control. This book develops several chapters that include advanced Data Mining techniques (Neural Networks, Segmentation and advanced Modelization techniques). All chapters are supplemented by examples that clarify the techniques. This book also develops supervised learning and unsupervised learning techniques across examples using MATLAB. As well, this book develops big data tecniques like tall arrays and paralell computing.