Cybermarketing
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| Author | : Pauline Bickerton |
| Publisher | : Routledge |
| Total Pages | : 372 |
| Release | : 2007-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1136412220 |
Download Cybermarketing Book in PDF, Epub and Kindle
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
| Author | : Philippe D. Monnier |
| Publisher | : |
| Total Pages | : 146 |
| Release | : 1999 |
| Genre | : Electronic commerce |
| ISBN | : |
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"Guide on how to make use of commercial possibilities of the Internet aimed at enterprise managers in developing countries"--T.p. verso.
| Author | : Lee, Ook |
| Publisher | : IGI Global |
| Total Pages | : 272 |
| Release | : 2000-07-01 |
| Genre | : Business & Economics |
| ISBN | : 1930708890 |
Download Internet Marketing Research: Theory and Practice Book in PDF, Epub and Kindle
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
| Author | : Craig Settles |
| Publisher | : |
| Total Pages | : 284 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : 9781562763282 |
Download Cybermarketing Essentials for Success Book in PDF, Epub and Kindle
Traditional marketing does not address the radically different dynamics of the cyber world, but Cyber Marketing does. It provides a multidimensional marketing strategy that includes generating sales, selling to existing customers, providing customer service and support, and supplementing traditional marketing activities.
| Author | : Mamta Bhusry |
| Publisher | : Firewall Media |
| Total Pages | : 230 |
| Release | : 2005 |
| Genre | : Electronic commerce |
| ISBN | : 9788170081197 |
Download E-Commerce Book in PDF, Epub and Kindle
| Author | : Regina Brady |
| Publisher | : Contemporary Books |
| Total Pages | : 0 |
| Release | : 1997 |
| Genre | : Interactive marketing |
| ISBN | : 9780844234427 |
Download Cybermarketing Book in PDF, Epub and Kindle
Get the secrets to successful marketing with the entire range of interactive media from a team of more than 20 world-class interactive marketing experts. Contributors share their special expertise in research and information gathering, creative to marketing strategy, and a range of marketing communication tactics. You'll be shown how to: -- Build dialogues and learning relationships with individual customers -- Maintain a customer focus in an interactive age -- Develop a creative strategy in the new marketplace -- Create powerful electronic catalogs and presentations -- Measure the effectiveness of interactive media
| Author | : Johan Botha |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 348 |
| Release | : 2005-09 |
| Genre | : Business & Economics |
| ISBN | : 9780702165115 |
Download Introduction to Marketing Book in PDF, Epub and Kindle
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
| Author | : Tony Hines |
| Publisher | : Routledge |
| Total Pages | : 265 |
| Release | : 2012-10-12 |
| Genre | : Business & Economics |
| ISBN | : 1136004262 |
Download Fashion Marketing: Contemporary Issues Book in PDF, Epub and Kindle
'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.
| Author | : Martin Christopher |
| Publisher | : Routledge |
| Total Pages | : 264 |
| Release | : 2013-06-17 |
| Genre | : Business & Economics |
| ISBN | : 1136368965 |
Download Relationship Marketing Book in PDF, Epub and Kindle
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
| Author | : Helen Peck |
| Publisher | : Routledge |
| Total Pages | : 525 |
| Release | : 2013-06-17 |
| Genre | : Business & Economics |
| ISBN | : 1136369031 |
Download Relationship Marketing Book in PDF, Epub and Kindle
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
