Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Author | : Kaufmann, Hans-Ruediger |
Publisher | : IGI Global |
Total Pages | : 675 |
Release | : 2012-11-30 |
Genre | : Business & Economics |
ISBN | : 1466625252 |
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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.