Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
Author: Bob Caporale
Publisher: McGraw Hill Professional
Total Pages: 272
Release: 2015-08-07
Genre: Business & Economics
ISBN: 0071850120
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A unique, inspiring guide to building business strategy from the president of Sequent Learning Network A key element of a successful business strategy is originality, which can only be fueled by creativity and intuition. Many business leaders are taught to develop strategies by analyzing case study after case study of other companies’ already implemented strategies, and using those studies as a framework for developing their own strategic plans. However, in order to develop truly great strategies, business leaders must learn to tap into their own creative process and develop actionable strategies based on their intuition and instincts. Creative Strategy Generation is a step-by-step guide to creating truly original and successful business strategies by tapping into one’s own creative potential. Modeled on Sequent Learning Network’s popular strategy building consultation program, the book uses compelling stories and examples drawn from music composition to show you how to produce your own “strategic masterpieces.”

Strategic Social Media Management

Strategic Social Media Management
Author: Karen E. Sutherland
Publisher: Springer Nature
Total Pages: 431
Release: 2020-12-21
Genre: Business & Economics
ISBN: 9811546584
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This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Leap

Leap
Author: Bob Schmetterer
Publisher: John Wiley & Sons
Total Pages: 257
Release: 2003-03-10
Genre: Business & Economics
ISBN: 0471454532
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Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!

Idea Stormers

Idea Stormers
Author: Bryan W. Mattimore
Publisher: John Wiley & Sons
Total Pages: 258
Release: 2012-08-29
Genre: Business & Economics
ISBN: 1118238702
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How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques. Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.

Unleashing Creativity and Innovation

Unleashing Creativity and Innovation
Author: Madan Birla
Publisher: John Wiley & Sons
Total Pages: 141
Release: 2013-09-25
Genre: Business & Economics
ISBN: 111879477X
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Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience helping FedEx grow into a global icon and the last ten years consulting around the world, Madan Birla provides proven and practical answers. Readers will learn How to build a reputation as a creative thinker and become management’s go-to person for innovative business solutions Four steps for unleashing their creative potential and generating creative ideas Four communication skills to gain acceptance of your ideas Two words that guarantee promotions How to minimize internal and external negative influences that obstruct creative energy flow How to stop self-censoring and how to confidently express their ideas How to trust that all the resources for germinating creative ideas are within them

Everyday Creative

Everyday Creative
Author: Mykel Dixon
Publisher: John Wiley & Sons
Total Pages: 250
Release: 2020-08-10
Genre: Business & Economics
ISBN: 0730383733
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Upend your personal status quo and reclaim your natural creativity in every single action you take Everyone claims to value creativity, and businesses are clamouring for disruptive thinking and innovation. Yet we often feel creatively stifled at work, because business processes seem to leave no room for real originality. In this climate, it takes a heroic effort to reclaim our status as independent thinkers, to bring meaning and joy to our work lives and to make lasting changes that will bring value to everyone around us. In Everyday Creative, culture and creative leadership expert Mykel Dixon reveals what’s holding us back from our full creative potential and explains how we can reclaim our original, vibrant selves. Is your ability to think differently hindered by an unconscious view that creativity doesn’t belong in the boardroom? It’s an all-too-common mistake, but the truth is, creativity is fundamental for business growth and personal fulfilment. If you want to survive in the digital era, you need to pursue your own creative sensibilities and foster creativity in your team. This book shows that original thinking can shake things up, becoming the source of our competitive advantage and a key driver of sustainable success. Recognise your own unconventional talent and creative potential Transform yourself into a more vibrant and resilient human being ready to lead the world in the fourth industrial revolution Cultivate dynamic team environments where people feel safe to explore dangerous ideas Instigate a high-level cultural and strategic pivot toward more creativity in your company Everyday Creative is about creative leadership and the courage to seek, nurture and liberate original thinking. Read this book to learn how to make the essential skill of creativity accessible to all people, regardless of role, title or department.

Creativity Counts

Creativity Counts
Author: Bob 'Idea Man' Hooey
Publisher:
Total Pages: 0
Release: 2024-01-02
Genre: Business & Economics
ISBN: 9781998014194
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Why is it some people seem to be more creative than others? Why is it some companies seem to be leading on the creative edge? Creativity Counts in long-term career and business success! You make your mark and your living by creating solutions and even new industries to better serve the needs of your prospective clients. This little book can act as your creativity primer in giving you solid idea-rich strategies and practical tips. You can be more successful and competitive in today's challenging market.

Creative Strategy

Creative Strategy
Author: William Duggan
Publisher: Columbia University Press
Total Pages: 178
Release: 2014-09-02
Genre: Business & Economics
ISBN: 0231160534
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William DugganÕs 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. DugganÕs book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they donÕt guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of ÒbrainstormingÓÑjust tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. ThatÕs how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle stepÑthe search for past examplesÑtakes readers beyond their own brain to a Òwhat-works scanÓ of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as PorterÕs Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.

Think Deeper

Think Deeper
Author: Dustin Fischer
Publisher: eBookIt.com
Total Pages: 81
Release: 2023-12-12
Genre: Business & Economics
ISBN: 145664310X
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Invigorate Your Business Growth by Discovering the Power of Imagination "Think Deeper: Harness Your Inner Creative Power for Business Growth" serves as your throne to the realm of creativity within the business environment. Unearth an untapped reservoir of creative thoughts in you and learn the significance of out-of-the-box thinking for your business embellishment. Chapter One introduces you to the fascinating realm of creativity. Unravel 'what creativity is' and what makes an individual distinctively creative. Peel off your habitual mindset and dress yourself in a new garment of perception. The vivid description of the Science of Creativity in Chapter Two demystifies the indispensable role of the brain in creative processes and presents an intriguing insight into the connection between the subconscious mind and the fountain of creativity. The third chapter establishes the concept of fostering a creative mindset while underpinning the importance of mindset in engendering creativity. Unleash your imaginative power amalgamated with action to soar higher in the business realm. The concept of "Thinking Outside the Box" is delineated in exquisite detail in Chapter Four, not only defining it but emphasizing its importance in fostering innovation. Chapter Five offers valuable tools and techniques to spark creativity by exploring the profound linkage between environment and creativity and strategic mental exercises to stimulate creativity. The sixth chapter explores the powerful role of creativity in business and the potential of harnessing this creative energy for business expansion. It emphasizes the vital place of innovation in the endurance and development of your business. "Leading a Creative Business Team" in Chapter Seven shares productive tips for fostering a creative environment within a business team, ensuring everybody's ideas are heard, respected, and implemented. Chapter Eight focuses on overcoming creative blocks. From understanding what they are to encountering strategic steps to overcome them, this chapter is a toolbox to revive your creative prowess when it seems at its lowest. And finally, yet importantly, maintain your creative flow with the suggestions in Chapter Nine to ensure a balanced approach between harnessing your creative energy and meeting your business demands. Ultimately, "Think Deeper: Harness Your Inner Creative Power for Business Growth" is your manual for driving a business strategy that celebrates creativity and innovation- fostering both personal development and business growth. It's time to adopt a fresh, creative perspective, and make a paradigm shift towards a more fulfilling and lucrative business experience.

Be Creative

Be Creative
Author: Neil Coade
Publisher:
Total Pages: 178
Release: 1997
Genre: Business & Economics
ISBN:
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Managers are offered guidance on how to develop a strategic response within their organisation to issues of creativity. Examples are taken from the author's own consultancy experience in a range of companies such as 3M, ICL and British Gas.