Creating a Data-Driven Organization
Author | : Carl Anderson |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 300 |
Release | : 2015-07-23 |
Genre | : Business & Economics |
ISBN | : 1491916885 |
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"What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.