Influence Marketing

Influence Marketing
Author: Danny Brown
Publisher: Que Publishing
Total Pages: 403
Release: 2013-04-29
Genre: Business & Economics
ISBN: 0133391647

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Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Create Influence

Create Influence
Author: Keith Schreiter
Publisher: Fortune Network Publishing Inc.
Total Pages: 96
Release: 2019-11-02
Genre: Business & Economics
ISBN: 194819726X

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Does anyone listen when we talk? Do we simply blend into the background? Let’s change that now. Influence gives us the power to affect others and our world. Yes, we want to be heard, but what is more important than being heard? Getting others to take our advice and solutions, and apply them immediately. Few are born with influence. We must create our influence with others. But where do we start? If no one respects our opinions and ideas now, what can we do to establish our authority? We know it is possible. Others have influence. We can create our influence starting now. With ten unique strategies to choose from, we can change how the world reacts to us. Our voices will be heard. Our influence will create action. So instead of blending into the background, now we will feel the surge of excitement as others eagerly look forward to our ideas. We will be respected. We will make a difference. And we will accomplish more. Be somebody now.

How to Win Friends and Influence People

How to Win Friends and Influence People
Author:
Publisher: ببلومانيا للنشر والتوزيع
Total Pages: 304
Release: 2024-02-17
Genre: Business & Economics
ISBN:

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You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Ideas, Influence, and Income

Ideas, Influence, and Income
Author: Tanya Hall
Publisher: Greenleaf Book Group
Total Pages: 224
Release: 2018-05-27
Genre: Business & Economics
ISBN: 1626345155

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A comprehensive guide to writing, publishing, and launching your book—and monetizing your content ​Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.

How to Influence People

How to Influence People
Author: John C. Maxwell
Publisher: HarperCollins Leadership
Total Pages: 205
Release: 2013-04-01
Genre: Religion
ISBN: 1400204798

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Leadership guru John C. Maxwell and his friend Jim Dornan share their straightforward, effective way for making an impact on the world: make an impact on individual people. How? Through influence. How to Influence People will empower you on your journey to becoming a potent and positive influence in your relationships both great and small. By pouring your life into other people, which is Dr. Maxwell’s definition of “mentorship,” you can truly make a difference. And when you have a meaningful impact on the lives of those around you--from your children and coworkers to your customers and the barista at your favorite coffee shop--it makes a difference in your life too.You’ll learn to perceive the stages of influence in your relationships and skillfully navigate your progress--from perfect stranger, to helpful confidant, to inspiring mentor--until, ultimately, you attain the highest honor there is for an influencer: becoming a multiplier of other influencers.

Influence and Impact

Influence and Impact
Author: Bill Berman
Publisher: John Wiley & Sons
Total Pages: 60
Release: 2021-05-17
Genre: Business & Economics
ISBN: 1119786150

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Optimize your career development by focusing on what your job requires and what your colleagues need Doing the right job the right way is critical to your professional success. Influence and Impact: Discover and Excel at What Your Organization Needs From You The Most provides an easy-to-follow, common-sense approach to building influence at any level of an organization. Accomplished leadership and executive coaches Bill Berman and George Bradt offer a fresh perspective on Evaluating what values, strengths and capabilities you bring to your role How you can develop new skills to increase your influence Determining if you are in the right place to have the greatest impact Through a trifecta of clear frameworks, accessible anecdotes, and pragmatic solutions, Influence and Impact shows the reader how to apply well-tested coaching tools to becoming more influential and achieving impact at work. If you have never worked with an executive coach—or even if you have—this book provides the concepts, techniques, and provocative questions to unpack personal paths to success. Perfect for executives, managers, leaders, and any professional who hopes to get a clearer picture of what their colleagues, superiors, and followers expect of them, Influence and Impact will allow to you refocus your efforts at work and obtain the results you’ve been looking for.

Real Influence

Real Influence
Author: Mark Goulston
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 273
Release: 2013
Genre: Business & Economics
ISBN: 081442015X

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People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: * Examine your priorities * Learn about the key players and what they need * Earn their attention and motivate them to hear more * Add value with your questions and actions Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all. www.getrealinfluence.com

Quiet Influence

Quiet Influence
Author: Jennifer B. Kahnweiler
Publisher: Berrett-Koehler Publishers
Total Pages: 194
Release: 2013-04-15
Genre: Business & Economics
ISBN: 160994562X

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Introverts may feel powerless in a world where extroverts seem to rule, but there’s more than one way to have some sway. Jennifer Kahnweiler proves introverts can be highly effective influencers when, instead of trying to act like extroverts, they use their natural strengths to make a difference. Kahnweiler identifies six unique strengths of introverts and includes a Quiet Influence Quotient (QIQ) quiz to measure how well you’re using these six strengths now. Then, through questions, tools, exercises, and powerful real-world examples, you will increase your mastery of these strengths.

Influencer: The New Science of Leading Change, Second Edition

Influencer: The New Science of Leading Change, Second Edition
Author: Joseph Grenny
Publisher: McGraw Hill Professional
Total Pages: 320
Release: 2013-05-17
Genre: Business & Economics
ISBN: 0071808876

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CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

HOW TO WIN FRIENDS & INFLUENCE PEOPLE

HOW TO WIN FRIENDS & INFLUENCE PEOPLE
Author: Dale Carnegie
Publisher: Good Press
Total Pages: 262
Release: 2023-11-26
Genre: Self-Help
ISBN:

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Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.