Not just another trashing of televangelism. . . . Schultze's sensitive critique of present patterns of religious programming is meant to promote a more responsible Christian use of the television medium. His book deserves to be read by all who care deeply about the obedient proclamation of the gospel in contemporary culture. Richard Mouw The problems [Schultze] addresses are more profound than sexual or financial scandals. They are rather problems of idolatry (substituting a charismatic image on the screen of God), heresy (defining the faith by what it will do for me), and ecclesiastical suicide (transforming churches into audiences). Amazingly, after such an indictment, Schultze holds out hope for the Christian use of television. Mark Noll The most intelligent report on televangelism that I have read and, I suspect, the best ever. . . . Clearly the work of a smart student, a discerning watcher and fair critic of the media, but best of all, a careful Christian mind. Lewis Smedes Schultze's concluding chapter should be required reading for every Christian. It provides solid biblical guidelines for calling religious broadcasters to accountability, challenges individual Christians as well as the Christian media to be more critical and selective in their support of religious broadcasters, and calls Christian educators to address the implications of living in the television age. Steve Rabey ('Christianity Today') A disturbing book, useful both for [the author's] cultural and Christian critique, and for his citation of a wide range of evidence. Lloyd Averill ('The Christian Century')