Corporate Reputation And Competitiveness
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Author | : Gary Davies |
Publisher | : Psychology Press |
Total Pages | : 296 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780415287432 |
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This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.
Author | : Rosa Chun |
Publisher | : Routledge |
Total Pages | : 296 |
Release | : 2005-09-29 |
Genre | : Business & Economics |
ISBN | : 1136863354 |
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This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Author | : Zdzisława Dacko-Pikiewicz |
Publisher | : Routledge |
Total Pages | : 148 |
Release | : 2021-10-31 |
Genre | : Business & Economics |
ISBN | : 1000509508 |
Download Reputation Management and Family Business Book in PDF, Epub and Kindle
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics and distinguishing factors of family businesses, areas of reputation building and resources involved in family business reputation building processes; and the description of determinants, components and processes in the field of corporate reputation management, and the identification of key links between them. It also identifies the key elements of the concept of family business reputation management and the relationship between them and practical recommendations for the use of reputation management concepts in improving the functioning of family businesses. The developed model can undoubtedly be seen as a pioneering contribution to research into the competitiveness of enterprises. The book will therefore be useful to researchers, students and managers who are interested in decision-making in family businesses, entrepreneurship and small business management, and leadership studies.
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Release | : 2002 |
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Download 6th International Conference on Corporate Reputation Identity and Competitiveness, Boston, 23-25 May 2002 Book in PDF, Epub and Kindle
Author | : Ronald J. Burke |
Publisher | : CRC Press |
Total Pages | : 442 |
Release | : 2016-05-13 |
Genre | : Business & Economics |
ISBN | : 1317159454 |
Download Corporate Reputation Book in PDF, Epub and Kindle
Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Author | : Luís Cabral |
Publisher | : |
Total Pages | : |
Release | : 2012 |
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Download Living Up to Expectations Book in PDF, Epub and Kindle
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Total Pages | : |
Release | : 2006 |
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Download 10th International Conference on Corporate Reputation, Identity and Competitiveness, New York, 25-28 May 2005 Book in PDF, Epub and Kindle
Author | : Grahame R. Dowling |
Publisher | : MIT Press |
Total Pages | : 275 |
Release | : 2016-04-22 |
Genre | : Business & Economics |
ISBN | : 0262335093 |
Download Winning the Reputation Game Book in PDF, Epub and Kindle
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.
Author | : Craig E. Carroll |
Publisher | : John Wiley & Sons |
Total Pages | : 656 |
Release | : 2015-06-22 |
Genre | : Social Science |
ISBN | : 1119061237 |
Download The Handbook of Communication and Corporate Reputation Book in PDF, Epub and Kindle
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Author | : Petter Gottschalk |
Publisher | : World Scientific |
Total Pages | : 210 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 9814335177 |
Download Corporate Social Responsibility, Governance and Corporate Reputation Book in PDF, Epub and Kindle
"Expounds on the nature of white-collar crime and examines its relationship with corporate social responsibility, governance and corporate reputation. Presents different approaches for repairing damaged corporate reputations; explains how internal governance and investigations can be conducted. Discusses stages in corporate social responsibility and underscores knowledge management as an imperative tool to combat white-collar crime and build corporate reputation"--Provided by publisher.