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| Author | : |
| Publisher | : |
| Total Pages | : 365 |
| Release | : 1998 |
| Genre | : Export marketing |
| ISBN | : 9780958572002 |
| Author | : Gabriel O Ogunmokun |
| Publisher | : |
| Total Pages | : |
| Release | : 2013 |
| Genre | : |
| ISBN | : 9780987600622 |
| Author | : Ayantunji Gbadamosi |
| Publisher | : SAGE |
| Total Pages | : 626 |
| Release | : 2019-09-02 |
| Genre | : Business & Economics |
| ISBN | : 1526485400 |
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
| Author | : Lasse Torkkeli |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 236 |
| Release | : 2021-07-07 |
| Genre | : Business & Economics |
| ISBN | : 1527572005 |
This book illustrates the impact of increasingly prominent global phenomena, such as digitalisation and climate change, on the international activities of both small and large multinationals. As it highlights, extant management research does not fully explain such emergent topics as Internet platforms, digital business models, and the decision-making of cleantech and circular economy companies. This volume serves to fill this lacuna.
| Author | : Davide Castellani |
| Publisher | : Springer |
| Total Pages | : 331 |
| Release | : 2018-02-14 |
| Genre | : Business & Economics |
| ISBN | : 3319702203 |
The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.
| Author | : Gabriel O. Ogunmokun |
| Publisher | : Bwm Books Pty Limited |
| Total Pages | : 292 |
| Release | : 2013 |
| Genre | : Export marketing |
| ISBN | : 9780987600639 |
This collection of scholarly papers is an ideal answer for teachers, lecturers, and professors faced with finding current research readings for their students in management, marketing and international business that are based on research from various countries. It is also valuable for practising managers who want a closer view of current writing in the areas covered in this book. The book contains eighteen chapters.
| Author | : Babayemi Adekunle |
| Publisher | : |
| Total Pages | : |
| Release | : 2020 |
| Genre | : Business planning |
| ISBN | : 9781799825487 |
""This book focuses on key external and internal factors that enable or disable the creation and enhancement of success opportunities for firms that wish to expand internationally"--Provided by publisher"--
| Author | : Bruce D. Keillor |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 1025 |
| Release | : 2011-05-04 |
| Genre | : Business & Economics |
| ISBN | : 0313379491 |
This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon. Covering an array of topics critical to today's business leader, International Business in the 21st Century is comprised of three volumes. The first volume, Are You Ready? Preparing for International Operations, covers issues related to establishing an international business, including assessing your export readiness and finding financing. Volume two, Going Global: Implementing International Business Operations, is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century, discusses the many things that impact anyone doing business in the international arena, from cultural differences to the challenges of international threats and terrorism. Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk. With this set in hand, business leaders will better understand how to get involved and how to stay ahead of the curve in international markets.
| Author | : Dr. B. Sowmya Satish |
| Publisher | : Archers & Elevators Publishing House |
| Total Pages | : |
| Release | : |
| Genre | : Antiques & Collectibles |
| ISBN | : 9383241004 |
| Author | : Martin Evans |
| Publisher | : Red Globe Press |
| Total Pages | : 0 |
| Release | : 1999-06 |
| Genre | : Business & Economics |
| ISBN | : 0333677749 |
Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.
