How Consumers Use Information

How Consumers Use Information
Author: Jagdish N. Sheth
Publisher:
Total Pages: 38
Release: 1978
Genre: Consumers
ISBN:

Download How Consumers Use Information Book in PDF, Epub and Kindle

How consumers use information is vital to understand for the communicator and the advertiser. There are three aspects about consumers' use of information. First, consumers do not use raw information but process it before using it. This processed information is significantly different from information provided by the communicator with respect to magnitude and descriptive as well as evaluating meaning of the information. Second, consumers are processed information in conjunction with other experiences in order to make judgments with respect to product or brand name in terms of attitudes, intentions and behavior. The mechanisms of judgments are not fully known, but they include the compensatory, conjunctive, disjunctive and lexicographic models of judgment. Third, consumers use information in five different ways: (1) to evaluate alternatives in making a choice; (2) to reinforce past choices as a rationalization process; (3) to resolve conflict between buying and postponing; (4) to remind when to buy and consume frequently purchased products; and (5) to aquire knowledge for epistemic purposes.

Consumer Perceptions, Understanding and Use of Product Related Environmental Information

Consumer Perceptions, Understanding and Use of Product Related Environmental Information
Author: Nordisk Ministerråd
Publisher: Nordic Council of Ministers
Total Pages: 86
Release: 2004
Genre: Consumer behavior
ISBN: 9289310502

Download Consumer Perceptions, Understanding and Use of Product Related Environmental Information Book in PDF, Epub and Kindle

Product-related environmental information is an important policy instrument for a shift towards more sustainable consumption patterns, and such information helps consumers choose environmentally improved products. While ecolabeling has had a particularly strong breakthrough in Nordic markets, a number of other communication modes, such as environmental product declarations and producers' self-declared claims have been applied in both the consumer and business-to-business markets. This report comprises a summary of recent research on how Nordic consumers perceive, understand, and use product-related environmental information. A comprehensive literature review supplemented with expert interviews forms the foundation for this work. The report highlights well-researched areas and proposes areas where deeper knowledge and understanding is required. The research was conducted cooperatively between the International Institute for Industrial Environmental Economics (IIIEE) at Lund University in Sweden; the National Consumer Research Centre in Finland; and Environice in Iceland with the purpose to obtain and present a comprehensive picture of the situation in the Nordic countries.

A Research Primer for Technical Communication

A Research Primer for Technical Communication
Author: George F Hayhoe
Publisher: Routledge
Total Pages: 330
Release: 2020-09-10
Genre: Technology & Engineering
ISBN: 1000177750

Download A Research Primer for Technical Communication Book in PDF, Epub and Kindle

This fully revised edition provides a practical introduction to research methods for anyone conducting and critically reading technical communication research. The first section discusses the role of research in technical communication and explains in plain language how to conduct and report such research. It covers both quantitative and qualitative methods, as well as surveys, usability studies, and literature reviews. The second section presents a collection of research articles that serve as exemplars of these major types of research projects, each followed by commentary breaking down how it corresponds to the information on that research type. In addition to five new chapters of exemplars and commentaries, this second edition contains a new chapter on usability studies. This book is an essential introduction to research methods for students of technical communication and for industry professionals who need to conduct and engage with research on the job.

Informed Decisions?

Informed Decisions?
Author: The Financial Services Authority (London)
Publisher:
Total Pages: 39
Release: 2000
Genre:
ISBN:

Download Informed Decisions? Book in PDF, Epub and Kindle

Human Factors for Sustainability

Human Factors for Sustainability
Author: Andrew Thatcher
Publisher: CRC Press
Total Pages: 440
Release: 2019-06-14
Genre: Nature
ISBN: 1351269674

Download Human Factors for Sustainability Book in PDF, Epub and Kindle

This book deals with the central question of how human factors and ergonomics (HFE) might contribute to solutions for the more sustainable development of our world. The contents of the book are highly compatible with the recent political agenda for sustainable development as well as with sustainability research from other disciplines.The book aims to summarize and profile the various empirical and theoretical work arising from the field of “Human Factors and Sustainable Development” in the last decade. The book gives a systematic overview of relevant theoretical concepts, their underlying philosophies, as well as global application fields and case studies.