Consumers Use of Written Product Information
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Author | : William L. Wilkie |
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Total Pages | : 90 |
Release | : 1975 |
Genre | : Consumer protection |
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Author | : William L. Wilkie |
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Total Pages | : 92 |
Release | : 1975 |
Genre | : Consumer education |
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Author | : Jagdish N. Sheth |
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Total Pages | : 38 |
Release | : 1978 |
Genre | : Consumers |
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How consumers use information is vital to understand for the communicator and the advertiser. There are three aspects about consumers' use of information. First, consumers do not use raw information but process it before using it. This processed information is significantly different from information provided by the communicator with respect to magnitude and descriptive as well as evaluating meaning of the information. Second, consumers are processed information in conjunction with other experiences in order to make judgments with respect to product or brand name in terms of attitudes, intentions and behavior. The mechanisms of judgments are not fully known, but they include the compensatory, conjunctive, disjunctive and lexicographic models of judgment. Third, consumers use information in five different ways: (1) to evaluate alternatives in making a choice; (2) to reinforce past choices as a rationalization process; (3) to resolve conflict between buying and postponing; (4) to remind when to buy and consume frequently purchased products; and (5) to aquire knowledge for epistemic purposes.
Author | : Nordisk Ministerråd |
Publisher | : Nordic Council of Ministers |
Total Pages | : 86 |
Release | : 2004 |
Genre | : Consumer behavior |
ISBN | : 9289310502 |
Product-related environmental information is an important policy instrument for a shift towards more sustainable consumption patterns, and such information helps consumers choose environmentally improved products. While ecolabeling has had a particularly strong breakthrough in Nordic markets, a number of other communication modes, such as environmental product declarations and producers' self-declared claims have been applied in both the consumer and business-to-business markets. This report comprises a summary of recent research on how Nordic consumers perceive, understand, and use product-related environmental information. A comprehensive literature review supplemented with expert interviews forms the foundation for this work. The report highlights well-researched areas and proposes areas where deeper knowledge and understanding is required. The research was conducted cooperatively between the International Institute for Industrial Environmental Economics (IIIEE) at Lund University in Sweden; the National Consumer Research Centre in Finland; and Environice in Iceland with the purpose to obtain and present a comprehensive picture of the situation in the Nordic countries.
Author | : George F Hayhoe |
Publisher | : Routledge |
Total Pages | : 330 |
Release | : 2020-09-10 |
Genre | : Technology & Engineering |
ISBN | : 1000177750 |
This fully revised edition provides a practical introduction to research methods for anyone conducting and critically reading technical communication research. The first section discusses the role of research in technical communication and explains in plain language how to conduct and report such research. It covers both quantitative and qualitative methods, as well as surveys, usability studies, and literature reviews. The second section presents a collection of research articles that serve as exemplars of these major types of research projects, each followed by commentary breaking down how it corresponds to the information on that research type. In addition to five new chapters of exemplars and commentaries, this second edition contains a new chapter on usability studies. This book is an essential introduction to research methods for students of technical communication and for industry professionals who need to conduct and engage with research on the job.
Author | : The Financial Services Authority (London) |
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Total Pages | : 39 |
Release | : 2000 |
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Author | : W. L. Wilkie |
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Total Pages | : |
Release | : 1975 |
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Author | : Andrew Thatcher |
Publisher | : CRC Press |
Total Pages | : 440 |
Release | : 2019-06-14 |
Genre | : Nature |
ISBN | : 1351269674 |
This book deals with the central question of how human factors and ergonomics (HFE) might contribute to solutions for the more sustainable development of our world. The contents of the book are highly compatible with the recent political agenda for sustainable development as well as with sustainability research from other disciplines.The book aims to summarize and profile the various empirical and theoretical work arising from the field of “Human Factors and Sustainable Development” in the last decade. The book gives a systematic overview of relevant theoretical concepts, their underlying philosophies, as well as global application fields and case studies.
Author | : William L. Wilkie |
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Total Pages | : 70 |
Release | : 1975 |
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