Consumers And Luxury
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| Author | : Maxine Berg |
| Publisher | : Manchester University Press |
| Total Pages | : 276 |
| Release | : 1999 |
| Genre | : Consumer goods |
| ISBN | : 9780719052743 |
Download Consumers and Luxury Book in PDF, Epub and Kindle
This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.
| Author | : Klaus-Peter Wiedmann |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 387 |
| Release | : 2012-11-10 |
| Genre | : Business & Economics |
| ISBN | : 3834943991 |
Download Luxury Marketing Book in PDF, Epub and Kindle
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
| Author | : Paula Cristina Lopes Rodrigues |
| Publisher | : |
| Total Pages | : |
| Release | : 2020 |
| Genre | : Brand name products |
| ISBN | : 9781799852445 |
Download Building Consumer-brand Relationship in Luxury Brand Management Book in PDF, Epub and Kindle
"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--
| Author | : Diana Derval |
| Publisher | : Springer |
| Total Pages | : 184 |
| Release | : 2018-04-13 |
| Genre | : Business & Economics |
| ISBN | : 3319715577 |
Download Designing Luxury Brands Book in PDF, Epub and Kindle
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
| Author | : Wided Batat |
| Publisher | : SAGE |
| Total Pages | : 340 |
| Release | : 2019-04-29 |
| Genre | : Business & Economics |
| ISBN | : 1526483564 |
Download Digital Luxury Book in PDF, Epub and Kindle
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
| Author | : Arthur Asa Berger |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 197 |
| Release | : 2021-06-22 |
| Genre | : Social Science |
| ISBN | : 1527571394 |
Download Luxury and American Consumer Culture Book in PDF, Epub and Kindle
Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.
| Author | : Arch G. Woodside |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 300 |
| Release | : 2013-03-14 |
| Genre | : Social Science |
| ISBN | : 1781902119 |
Download Luxury Fashion and Culture Book in PDF, Epub and Kindle
Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.
| Author | : Anna Cabigiosu |
| Publisher | : Springer Nature |
| Total Pages | : 252 |
| Release | : 2020-07-13 |
| Genre | : Business & Economics |
| ISBN | : 3030488101 |
Download Digitalization in the Luxury Fashion Industry Book in PDF, Epub and Kindle
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.
| Author | : Pierre Xiao Lu |
| Publisher | : John Wiley & Sons |
| Total Pages | : 203 |
| Release | : 2011-12-27 |
| Genre | : Business & Economics |
| ISBN | : 1118179218 |
Download Elite China Book in PDF, Epub and Kindle
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
| Author | : Michael J. Silverstein |
| Publisher | : |
| Total Pages | : 300 |
| Release | : 2005 |
| Genre | : |
| ISBN | : |
Download Trading Up Book in PDF, Epub and Kindle
