Consumer Psychology In Behavioral Perspective
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Author | : Gordon Foxall |
Publisher | : Beard Books |
Total Pages | : 246 |
Release | : 2004-12 |
Genre | : Psychology |
ISBN | : 1587982404 |
Download Consumer Psychology in Behavioral Perspective Book in PDF, Epub and Kindle
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Author | : Gordon Foxall |
Publisher | : Routledge |
Total Pages | : 201 |
Release | : 2009-09-10 |
Genre | : Business & Economics |
ISBN | : 113523809X |
Download Interpreting Consumer Choice Book in PDF, Epub and Kindle
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Author | : Richard L. Oliver |
Publisher | : Routledge |
Total Pages | : 740 |
Release | : 2014-12-18 |
Genre | : Business & Economics |
ISBN | : 1317460219 |
Download Satisfaction: A Behavioral Perspective on the Consumer Book in PDF, Epub and Kindle
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author | : Michaela Wanke |
Publisher | : Psychology Press |
Total Pages | : 407 |
Release | : 2008-12-16 |
Genre | : Business & Economics |
ISBN | : 1136642846 |
Download Social Psychology of Consumer Behavior Book in PDF, Epub and Kindle
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Author | : Richard L. Oliver |
Publisher | : Routledge |
Total Pages | : 544 |
Release | : 2014-12-18 |
Genre | : Business & Economics |
ISBN | : 1317460227 |
Download Satisfaction: A Behavioral Perspective on the Consumer Book in PDF, Epub and Kindle
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author | : Donald A. Hantula |
Publisher | : Routledge |
Total Pages | : 266 |
Release | : 2014-01-21 |
Genre | : Business & Economics |
ISBN | : 1317850769 |
Download Consumer Behavior Analysis Book in PDF, Epub and Kindle
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Author | : Gordon R. Foxall |
Publisher | : |
Total Pages | : 228 |
Release | : 1991-02-01 |
Genre | : Psychology |
ISBN | : 9780415058230 |
Download Consumer Psychology in Behavioural Perspective Book in PDF, Epub and Kindle
Author | : Gordon Foxall |
Publisher | : Routledge |
Total Pages | : 573 |
Release | : 2016-01-29 |
Genre | : Business & Economics |
ISBN | : 1317332962 |
Download Consumers in Context Book in PDF, Epub and Kindle
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Author | : Curtis P. Haugtvedt |
Publisher | : Psychology Press |
Total Pages | : 1892 |
Release | : 2018-12-07 |
Genre | : Psychology |
ISBN | : 1136676201 |
Download Handbook of Consumer Psychology Book in PDF, Epub and Kindle
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author | : Gordon Foxall |
Publisher | : Edward Elgar Publishing |
Total Pages | : 205 |
Release | : 2017-05-26 |
Genre | : Business & Economics |
ISBN | : 1784716936 |
Download Advanced Introduction to Consumer Behavior Analysis Book in PDF, Epub and Kindle
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.