Consumer Equality

Consumer Equality
Author: Geraldine Rosa Henderson
Publisher: Bloomsbury Publishing USA
Total Pages: 221
Release: 2016-09-26
Genre: Business & Economics
ISBN: 144083377X

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This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.

Customer Equity

Customer Equity
Author: Robert C. Blattberg
Publisher: Harvard Business Press
Total Pages: 228
Release: 2001
Genre: Business & Economics
ISBN: 9780875847641

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What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace. Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.

Consumer Rights, Issues and Problems

Consumer Rights, Issues and Problems
Author: Yi (Tom) Cai
Publisher: Cognella Academic Publishing
Total Pages: 280
Release: 2013-12-12
Genre: Business & Economics
ISBN: 9781626617964

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The anthology "Consumer Rights: Issues and Challenges" contains cutting-edge research and critical reviews dealing with consumer economics. The material shows how an understanding of basic economics concepts and analytical tools can help consumers make sound financial decisions. The reader is organized around issues confronting typical American consumers, such as advertising practices to beware of, tips for resolving consumer complaints, car loans vs. car leases, budgeting, and earning and maintaining a good credit score. Later chapters provide a different perspective on consumer choice by addressing topics such as consumers and sustainability, and globalization vs. localization. For each topic students will learn about the macro-level research, as well as current research on consumers' decisions. A series of case studies tracing the life of a couple trying to appropriately allocate their financial resources and make economics decisions provides real-world examples of consumer choices and analysis of those choices. Knowledgeable and practical, "Consumer Rights" is appropriate for upper level undergraduate courses in family and consumer sciences. It can also be used in general education courses focusing on becoming an informed consumer. Yi Cai earned both his M.S. and his Ph.D. in housing and consumer economics from the University of Georgia. He is an associate professor of family and consumer sciences in the College of Health and Human Development at California State University, Northridge. Dr. Cai's teaching interests include consumer rights, consumer economics, family economics, and family financial issues. His primary research interests center on consumer behavior and financial literacy, specifically consumer on-line decision-making and behavior, financial risk tolerance, and the international perspective on financial planning and education.

Key Consumer Rights Laws

Key Consumer Rights Laws
Author: Clara MacCarald
Publisher: Cavendish Square Publishing, LLC
Total Pages: 80
Release: 2019-12-15
Genre: Young Adult Nonfiction
ISBN: 1978514336

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In 1962, President John F. Kennedy described consumer rights in what came to be known as the Consumer Bill of Rights. Since then, as the world has expanded and changed, so have our rights as consumers. Readers explore food and drug acts that keep us safe and healthy, as well as fair trade and road safety. Sometimes the government sides with consumers. Other times it sides with industries, rolling back regulations that keep us all safe. What rights do we have as consumers? Empower your readers to find the answers.

A Destiny of Choice?

A Destiny of Choice?
Author: David Blanke
Publisher: Rowman & Littlefield
Total Pages: 196
Release: 2013
Genre: Business & Economics
ISBN: 0739172190

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In the twentieth century, Americans thought of the United States as a land of opportunity and equality. To what extent and for whom this was true was, of course, a matter of debate, however especially during the Cold War, many Americans clung to the patriotic conviction that America was the land of the free. At the same time, another national ideal emerged that was far less contentious, that arguably came to subsume the ideals of freedom, opportunity, and equality, and that eventually embodied an unspoken consensus about what constitutes the good society in a postmodern setting. This was the ideal of choice, broadly understood as the proposition that the good society provides individuals with the power to shape the contours of their lives in ways that suit their personal interests, idiosyncrasies, and tastes. By the closing decades of the century, Americans were widely agreed that theirs was--or at least should be--the land of choice. In A Destiny of Choice?, David Blanke and David Steigerwald bring together important scholarship on the tension between two leading interpretations of modern American consumer culture. That modern consumerism reflects the social, cultural, economic, and political changes that accompanied the country's transition from a local, producer economy dominated by limited choices and restricted credit to a national consumer marketplace based on the individual selection of mass-produced, mass-advertised, and mass-distributed goods. This debate is central to the economic difficulties seen in the United States today.

Understanding Consumer Rights

Understanding Consumer Rights
Author: Nicolette Parisi
Publisher: DK Publishing (Dorling Kindersley)
Total Pages: 76
Release: 2001-05-07
Genre: Business & Economics
ISBN: 9780789471734

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Becoming an educated and satisfied consumer can make your life considerably easier. By building a solid foundation of knowledge, you put yourself in position to know when and how to defend your consumer rights. In Understanding Consumer Rights you will find vital information to help you make sense of your rights. This book gives you a first step toward many important concepts, breaks them down into manageable parts, and provides some simple tools you need to help you try to get a fair deal. smart tips help you recognize pitfalls and take advantage of opportunities-whether through the Internet or at your corner store. Increased interest in do-it-yourself money management is a defining trend of our modern world, and the DK Essential Finance series provides the perfect personal finance library to help take advantage of this phenomenon. These outstanding guides provide a practical and impartial resource to guide you through important financial decisions. Useful questionnaires pinpoint one's financial status while easy-to-use charts and graphs help track cash flow, cut through the complexities of financial lingo, and gain the confidence needed to build real financial security. Readers can learn to invest online, live debt free, plan for retirement, or pay for a child's education.

Consumer Survival [2 volumes]

Consumer Survival [2 volumes]
Author: Wendy Reiboldt
Publisher: Bloomsbury Publishing USA
Total Pages: 1138
Release: 2013-11-26
Genre: Law
ISBN:

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Designed to empower readers to advocate for themselves and others, this wide-ranging encyclopedia reveals a surprising range of resources and options that consumers have at their disposal. The only book of its kind, this two-volume, alphabetically arranged reference covers a broad array of topics related to consumer rights, including those of interest to often-overlooked populations such as older adults, veterans, and the homeless. Specific entries address critical areas including food and product safety, housing, health care, the financial industry, the automobile industry, and telecommunications. The encyclopedia reviews the historical development of the consumer movement, examines beliefs and values that drive the movement, and identifies agencies and laws intended to safeguard consumers. Expert contributors discuss key current issues as well as those likely to arise in the future. Vignettes and case studies are used throughout, and various, sometimes contrasting viewpoints are shared to help readers better understand the content. Related topics are easily discovered through a "see also" list, and additional readings are provided at the end of each entry.

Brand Gender

Brand Gender
Author: Theo Lieven
Publisher: Springer
Total Pages: 276
Release: 2017-10-06
Genre: Business & Economics
ISBN: 3319602195

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This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Equality

Equality
Author: Trudy Bourgeois
Publisher: Createspace Independent Publishing Platform
Total Pages: 268
Release: 2017-10-26
Genre:
ISBN: 9781976596339

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We've been talking about changing corporate America for decades. Decades. And yet no real change has occurred. At least not when it comes to equality for all. Honestly, the talk is lip service for most. Why? Because the dominant group will not give up power willingly. So what will it take to originate authentic change for corporate America in today's climate? To achieve equality for all? Our country is running at a fever pitch. And so is our business world. And it seems there's no solution. Until you talk to Trudy Bourgeois. She knows the solution. She lives the solution. And she teaches the solution. The solution for our world today is this: courageous conversations. Courageous conversations about the difficult topics that get to the emotional level to create buy-in. At ALL levels of corporate America, top-to-bottom and bottom-to-top. Nothing happens until we talk about the truth and get to the core of the situation. Trudy takes the lead in those conversations right here and now. Throughout this groundbreaking book, she lights our path through the hard topics, through the tough and uncomfortable conversations, in such a way as to speak the truth in love - something she does well. If you are a leader of people (which is all of us), then settle in and get ready to learn and grow. Trudy Bourgeois takes her own personal and professional life experiences and the experiences of hundreds of leaders who were interviewed across generations and genders for this book provides. She provides a roadmap to a place called "deep democracy." It is in this place where cultures are bred that level the playing field, unleash potential, and afford everyone an equal opportunity to authentically contribute at their highest level. Trudy isn't afraid to have the courageous conversations necessary for true change and equality to finally take place in corporate America. If you want to experience success as a leader in today's world, you will want to not only read this book but also think long and hard about your habits, behaviors and patterns that shape how you engage across differences. Your success depends upon it.