Consumer Demographics And Behaviour
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Author | : Jo M. Martins |
Publisher | : Springer Science & Business Media |
Total Pages | : 229 |
Release | : 2011-11-01 |
Genre | : Social Science |
ISBN | : 9400718551 |
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This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.
Author | : Delbert I. Hawkins |
Publisher | : McGraw-Hill/Irwin |
Total Pages | : 0 |
Release | : 2003-03 |
Genre | : Consumer Behavior |
ISBN | : 9780072865493 |
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Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author | : James F. Engel |
Publisher | : |
Total Pages | : 704 |
Release | : 1973 |
Genre | : Business & Economics |
ISBN | : |
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Author | : John Burnett |
Publisher | : State University of New York Oer Services |
Total Pages | : 294 |
Release | : 2018-07-11 |
Genre | : Business & Economics |
ISBN | : 9781641760119 |
Download Introducing Marketing Book in PDF, Epub and Kindle
"Integrated Marketing" boxes illustrate how companies apply principles.
Author | : Geoffrey Miller |
Publisher | : Penguin |
Total Pages | : 388 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9780670020621 |
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Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.
Author | : |
Publisher | : |
Total Pages | : 572 |
Release | : 1977 |
Genre | : Consumers |
ISBN | : |
Download Selected Aspects of Consumer Behavior Book in PDF, Epub and Kindle
Author | : Jagdish N. Sheth |
Publisher | : |
Total Pages | : 13 |
Release | : 1974 |
Genre | : |
ISBN | : |
Download ROLE OF DEMOGRAPHICS IN CONSUMER BEHAVIOR Book in PDF, Epub and Kindle
Author | : C.L. Tyagi |
Publisher | : Atlantic Publishers & Dist |
Total Pages | : 216 |
Release | : 2004 |
Genre | : Consumer behavior |
ISBN | : 9788126903306 |
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The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.
Author | : John C. Mowen |
Publisher | : |
Total Pages | : 728 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Thomas S. Robertson |
Publisher | : Addison Wesley Publishing Company |
Total Pages | : 668 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
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Abstract: A text for college students, market planners, andsocial science researches describes multi-theoreticalaspects of consumer behavior as related to the developmentof marketing strategies. Twenty-three chapters on variousfacets of consumer beliefs and practices are organized under4 central themes: 1) the basics of consumer behavior andbehavioral methodology; 2) psychological theories and theirapplications (e.g., cognitive processes and cognitivedevelopment; learning theory; communication theory;motivation and personality theories; psychologicaleconomics; consumer attitudes); 3) sociological theories andtheir applications (e.g., consumer demographics; newproduct diffusion; personal influences; and group and familybehavior); and 4) sociocultural theories and theirapplications (e.g., sociographic segmentations; subculturalmarketing; multinational marketing; social policy andconsumer satisfaction). An index of companies and productsis appended. (wz).