Consumer Behaviour in the Airline Industry

Consumer Behaviour in the Airline Industry
Author: Volker Schmid
Publisher: GRIN Verlag
Total Pages: 37
Release: 2011-12
Genre: Business & Economics
ISBN: 3640914465

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Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: Consumer Behaviour, 10 entries in the bibliography, language: English, abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.

Customer Relationship Management in the Airline Industry

Customer Relationship Management in the Airline Industry
Author: Volker Schmid
Publisher: GRIN Verlag
Total Pages: 37
Release: 2011-12
Genre: Business & Economics
ISBN: 3640914481

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Seminar paper from the year 2005 in the subject Business economics - Customer Relationship Management, CRM, grade: A, University of Teesside (Teesside Business School), course: Customer Relationship Management, 22 entries in the bibliography, language: English, abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.

Transaction Prices and Strategic Consumer Behavior

Transaction Prices and Strategic Consumer Behavior
Author: Benny Mantin
Publisher:
Total Pages: 34
Release: 2016
Genre:
ISBN:

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The operations literature has increasingly accounted for the presence of strategic consumer behavior. Theory suggests that such a behaviour exposes firms to intertemporal competition and exerts downwards pressure on prices. However, little evidence exists to demonstrate the outcome effect and the magnitude effects of such consumer behavior. This paper fills this gap by providing evidence for the effects of strategic consumer behaviour supported by online decision support tools. Online decision support tools that provide consumers with information about future distributions of prices support strategic consumer behavior. This paper studies whether the availability of such information affects transacted prices. We conduct an empirical analysis in the context of the airline industry, where airfares are associated with frequent changes. We study the effect at the route level and find significant price differences between routes for which airfare prediction information is available, and routes without airfare prediction information. We find that the availability of information about future fare distributions is associated with lower transacted airfares. This effect was consistent across the different fare percentiles and amounted to transactions with prices approximately 3% lower. We further find that while the magnitude of the effect is most profound shortly after route fare prediction information is introduced, the negative effect on transacted airfares persists in the long run. Interestingly, we do not find evidence that low cost carriers are affected by such availability of information, whereas legacy carriers are affected across all fare percentiles. Our results lend support to the notion that price prediction decision tools make a statistically significant economic impact. Presumably, consumers are able to exploit the information available online and behave more strategically.

Environment How Influences Service Industry Consumer Behavior

Environment How Influences Service Industry Consumer Behavior
Author: Johnny Ch Lok
Publisher:
Total Pages: 206
Release: 2021-04-16
Genre:
ISBN:

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What is the relationship of oil price and terrorism to airline industry to influence ticket price increasing?Terrorism is one negative psychological factor to influence the travellers who choose to travel to the country. However the effects of oil price and terrorism on airline profitability was limited to a regional perspective, e.g. the terrorism attack of plane crash event to USA on 11 Sept. After the terrorism attack happened on USA 11 Sept. incident of terrorism attack was restricted to events of skyjacking, attacks on oil production, refinery and distribution. Other types of terrorist activities, such as attacks on financial targets or senior government officials could have an adverse effect on the petroleum and airline industry. I think the disruption of the production or distribution of petroleum because of incidents of terrorism was costly in terms of loss of business and the inflationary effect on fuel dependent products or services. In fact, some airlines have adopted more fuel saving technology, so whose fuel consumption would not use more than other non fuel saving technology airlines, these own fuel saving technology airlines which do not need to increase ticket prices to influence passenger numbers to be decreased in possible. It seems fuel price increasing will not be the only factor to influence the airline industry's traveler numbers decreasing, in addition to terrorism external incident factor influence. However, due to some airlines which have fuel saving technology, so which can avoid to use more fuel to provide planes to use and which fuel costs will be reduced, then which can provide cheaper air ticket fare prices to compare the non fuel saving technology airlines. The result will cause some airlines will lose travelling customers in this global airline travelling market, also the non fuel saving technology airlines need to renew their fuel technology if which want to keep their competitive abilities to avoid to close down their businesses.Also, I shall indicate the financial risk of airline industry evidence from Cathay Pacific airways and China airlines against key determinants of which include interest rate, exchange rate and fuel price risk for the period of January 1996 year to December 2011 year. During this period, these key external factors which were the most serious influence to cause these two airlines choose to change their strategic behaviors. Due to any these financial risks is difficult to predict and it was also changing often, these factors will also affect any airlines stock returns which arise from changing economic conditions, e.g. fuel price movements and fluctuations in exchange rates. These external unpredicted changing factors will attribute to the air tickets cyclical demand, capital investment, fixed costs of labor and landing rights to this global airline industry. However, the relationship between fuel price and stock prices varies across economies. The effects of oil price changes in sub-sector indices, such as wood, paper and printing, insurance and electricity. In the past, on global stock exchange market was positively significant in 2011 year. Otherwise, with respect to the U.S.A. aviation industry, some economists suggested that global airlines stock returns were negatively to percentage change in fuel prices related to any airline firm value, e.g. Qantas and Air New Zealand were negatively share price growth to fuel price risk in the short term in the 2011 year. Thus, airline industy needs to concern whether the effects of oil price changes in sub-sector indices, such as wood, paper and printing, insurance and electricity influences to predict when oil price will increase or decrease because it will lead to influence its passenger travelling numbers indirectly and these sub-sector industries have close relationship to bring cause and effect influence to oil price to airline industry.

Handbook of Consumer Behavior, Tourism, and the Internet

Handbook of Consumer Behavior, Tourism, and the Internet
Author: Juline E. Mills
Publisher: Routledge
Total Pages: 333
Release: 2013-07-04
Genre: Business & Economics
ISBN: 1136429123

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Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

Emerging Trends in Consumer Behaviour in the Service Sector

Emerging Trends in Consumer Behaviour in the Service Sector
Author: Saloomeh Tabari
Publisher: Goodfellow Publishers Ltd
Total Pages: 209
Release: 2024-07-31
Genre: Business & Economics
ISBN: 1915097649

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Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.

Learning Predicting Consumer Behavior Methods

Learning Predicting Consumer Behavior Methods
Author: John Lok
Publisher:
Total Pages: 0
Release: 2022-06-27
Genre:
ISBN:

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This book divides three parts, In first part chapter one concerns how economic environment can influence global fuel price change, I shall indicate on how economic environment can influence the relationship between airline freight service fuel consumption useful price change .Can economic measurement can predict when airline fuel price changes to airline freight service industry I shall indicate what factors cause the fuel price will raise as well as what the other external threats can cause risk to airline industry. Moreover, I shall also compare the different fuel price rising factors and other external threats whether which is the most effort to influence airline industry failure. Then, I shall give recommend how global airline industry can apply behavioral economic method to predict when the fuel price will rise possibly. In final part concerns how living economy influences our future living experiences and consumption behaviors. It concerns whether wars can impact economy threat to influence consumption behaviors and environment protection countries awareness how influences consumption behaviors. This book is suitable to any readers who have interest to learn whether macro economic methods how can be applied to consumer shopping behaviors in possible.

Factors influencing customer satisfaction and behavioral intention. The airline industry in Malaysia

Factors influencing customer satisfaction and behavioral intention. The airline industry in Malaysia
Author: Yusuf Balarabe Abdullahi
Publisher: GRIN Verlag
Total Pages: 106
Release: 2021-03-19
Genre: Business & Economics
ISBN: 3346368564

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Master's Thesis from the year 2019 in the subject Business economics - Customer Relationship Management, CRM, grade: 3.6, Limkokwing University of Creative Technology, language: English, abstract: The main essential piece of this research would be the factors perceived value, perceived service quality, and brand image as they are the most powerful factors that influence customer satisfaction and Behavioural intentions in airline industry in Malaysia. A change in outlook was recorded as far as the simplicity of transportation and unwavering quality of the airlines companies over the globe. The airline industry has assumed a vital part in the worldwide economy particularly in filling in as an indispensable segment in the tourism industry and stays fundamental to the lead of universal business. The primary worry of any airlines partnership would dependably be satisfying the customers' needs by giving advantages and services at the highest point of its class. Customer satisfaction and Behavioural intentions stay basic in reflecting deals gainfulness and maintainability of the firm. This makes a consideration for the scientists to explore the key factors that influences the customer satisfaction and Behavioural intentions in airline industry. Consequently, this examination intends to decide the criticalness of contributing factors toward customer satisfaction and Behavioural intentions in minimal effort bearers (Low cost carriers) and full-service transporters in Malaysia. The reason for this investigation was to look at factors that impact the customer satisfaction and Behavioural intentions in airline industry. The information for this investigation was gathered utilizing overview poll. For this examination, the focused on populace is business or potentially relaxation voyagers who have flight encounter either with Low cost carriers or Full service carriers. An example populace of 200 understudies was conveyed to travelers who had no less than one flight involvement with either Low cost carriers or Full service carriers. The information was accumulated from travelers who were sitting tight for their flights in Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT). Also, the factual bundle for Social Sciences (SPSS) is being utilized to break down the information gathered all through the study. A couple of proposals are displayed to propose gainful recommendations and call for additionally ponders.

Consumer Behaviour

Consumer Behaviour
Author: Leon Schiffman
Publisher: Pearson Higher Education AU
Total Pages: 729
Release: 2013-10-15
Genre: Business & Economics
ISBN: 1486014348

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A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.