Consumer Behavior In The Digital Age
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Author | : |
Publisher | : Idea Publishing |
Total Pages | : 145 |
Release | : 2019-07-01 |
Genre | : Business & Economics |
ISBN | : |
Download Consumer Behavior in Digital Age Book in PDF, Epub and Kindle
This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.
Author | : MICHAEL. DIAMANTSTEIN |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : |
ISBN | : |
Download AGE OF DIGITAL CONSUMER BEHAVIOR. Book in PDF, Epub and Kindle
Author | : Michael Diamantstein |
Publisher | : |
Total Pages | : |
Release | : 2020-01-20 |
Genre | : |
ISBN | : 9781951121426 |
Download The Age of Digital Consumer Behavior Book in PDF, Epub and Kindle
Author | : Itamar Simonson |
Publisher | : Harper Collins |
Total Pages | : 189 |
Release | : 2014-02-04 |
Genre | : Business & Economics |
ISBN | : 006221568X |
Download Absolute Value Book in PDF, Epub and Kindle
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Author | : Carolin Siepmann |
Publisher | : |
Total Pages | : |
Release | : 2020* |
Genre | : |
ISBN | : |
Download Consumer Behavior in the Digital Age Book in PDF, Epub and Kindle
Author | : Suki, Norazah Mohd |
Publisher | : IGI Global |
Total Pages | : 407 |
Release | : 2016-07-22 |
Genre | : Business & Economics |
ISBN | : 1522507477 |
Download Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement Book in PDF, Epub and Kindle
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, Epub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Robert W. Palmatier |
Publisher | : Routledge |
Total Pages | : 261 |
Release | : 2019-01-15 |
Genre | : Business & Economics |
ISBN | : 1351388231 |
Download Relationship Marketing in the Digital Age Book in PDF, Epub and Kindle
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Author | : Tanisha Owens |
Publisher | : Tanisha Owens |
Total Pages | : 52 |
Release | : 2023-05-12 |
Genre | : Business & Economics |
ISBN | : |
Download Marketing in the Digital Age Book in PDF, Epub and Kindle
In an era where the internet reigns supreme, Marketing in the Digital Age is your essential guide to navigating the dynamic landscape of online advertising and social media. This book delves into the core strategies that power successful digital marketing campaigns, from understanding consumer behavior and leveraging data analytics to mastering the latest trends in social media platforms. Whether you're a seasoned marketer looking to enhance your digital skill set or a newcomer eager to make an impact, this comprehensive resource equips you with the tools and insights needed to thrive in today's fast-paced digital world. Learn how to craft compelling content, optimize your online presence, and turn clicks into conversions with proven techniques and real-world examples. Marketing in the Digital Age is more than just a guide—it's your roadmap to mastering the art and science of digital marketing.
Author | : Sam Page |
Publisher | : |
Total Pages | : 248 |
Release | : 2015-09-16 |
Genre | : Consumer behavior |
ISBN | : 9780994390226 |
Download Digital Neuromarketing Book in PDF, Epub and Kindle
This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.