Consumer Behavior A Digital Native1e
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| Author | : Varsha Jain |
| Publisher | : Pearson Education India |
| Total Pages | : 480 |
| Release | : |
| Genre | : |
| ISBN | : 9353941466 |
Download Consumer Behavior : A Digital Native,1e Book in PDF, Epub and Kindle
In this Edition: 1. Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process. 2. Detailed explanations on how the perceptions of consumers are developed through the five senses. The book further explains their persuasive nature in the digital environment. 3. Detailed discussions on the influence of omnichannel on consumer behavior across various products, categories and services.
| Author | : John Palfrey |
| Publisher | : ReadHowYouWant.com |
| Total Pages | : 610 |
| Release | : 2011 |
| Genre | : Social Science |
| ISBN | : 1458725448 |
Download Born Digital Book in PDF, Epub and Kindle
The first generation of Digital Natives children who were born into and raised in the digital world are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture, and even the shape of our family life will be forever transformed. But who are these Digital Natives? And what is the world theyre creating going to look like? In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Exploring a broad range of issues, from the highly philosophical to the purely practical, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present and shape the digital future.
| Author | : |
| Publisher | : Idea Publishing |
| Total Pages | : 145 |
| Release | : 2019-07-01 |
| Genre | : Business & Economics |
| ISBN | : |
Download Consumer Behavior in Digital Age Book in PDF, Epub and Kindle
This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.
| Author | : Marc Prensky |
| Publisher | : Corwin Press |
| Total Pages | : 225 |
| Release | : 2010-03-29 |
| Genre | : Education |
| ISBN | : 1412975417 |
Download Teaching Digital Natives Book in PDF, Epub and Kindle
Students today are growing up in a digital world. These "digital natives" learn in new and different ways, so educators need new approaches to make learning both real and relevant for today's students. Marc Prensky, who first coined the terms "digital natives" and "digital immigrants," presents an intuitive yet highly innovative and field-tested partnership model that promotes 21st-century student learning through technology. Partnership pedagogy is a framework in which: - Digitally literate students specialize in content finding, analysis, and presentation via multiple media - Teachers specialize in guiding student learning, providing questions and context, designing instruction, and assessing quality - Administrators support, organize, and facilitate the process schoolwide - Technology becomes a tool that students use for learning essential skills and "getting things done" With numerous strategies, how-to's, partnering tips, and examples, Teaching Digital Natives is a visionary yet practical book for preparing students to live and work in today's globalized and digitalized world.
| Author | : MICHAEL. DIAMANTSTEIN |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2022 |
| Genre | : |
| ISBN | : |
Download AGE OF DIGITAL CONSUMER BEHAVIOR. Book in PDF, Epub and Kindle
| Author | : |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 272 |
| Release | : 2023-03-29 |
| Genre | : Business & Economics |
| ISBN | : 1803561823 |
Download A New Era of Consumer Behavior Book in PDF, Epub and Kindle
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
| Author | : Alfonso Pellegrino |
| Publisher | : Springer Nature |
| Total Pages | : 156 |
| Release | : |
| Genre | : |
| ISBN | : 9819734541 |
Download Decoding Digital Consumer Behavior Book in PDF, Epub and Kindle
| Author | : Colin Campbell |
| Publisher | : Springer |
| Total Pages | : 955 |
| Release | : 2015-12-01 |
| Genre | : Business & Economics |
| ISBN | : 3319241842 |
Download Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Book in PDF, Epub and Kindle
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
| Author | : Delbert I. Hawkins |
| Publisher | : McGraw-Hill/Irwin |
| Total Pages | : 0 |
| Release | : 2003-03 |
| Genre | : Consumer Behavior |
| ISBN | : 9780072865493 |
Download Consumer Behavior Book in PDF, Epub and Kindle
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, Epub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
