Consumed: Rethinking Business in the Era of Mindful Spending

Consumed: Rethinking Business in the Era of Mindful Spending
Author: Andrew Benett
Publisher: St. Martin's Press
Total Pages: 257
Release: 2010-07-06
Genre: Business & Economics
ISBN: 0230110525

Download Consumed: Rethinking Business in the Era of Mindful Spending Book in PDF, Epub and Kindle

As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun to change. People were becoming more mindful about their purchases and more attuned to the social and environmental implications of their choices. To better understand this important evolution and its ramifications for business, Andrew Benett and Anne O'Reilly launched a groundbreaking study on the New Consumer and the escalating dissatisfaction over hyperconsumerism. Here, for the first time, is an in-depth look at the new face of the global consumer, showing that: • A significant majority in the seven markets surveyed are deeply worried about the direction in which our consumption-obsessed society is moving. They believe people have become both physically and mentally lazy, and that, as a society, we have lost sight of what truly matters. • Two-thirds believe they would be better off if they lived more simply, and a quarter say they would be happier if they owned fewer things. • Half of Americans surveyed are deriving a sense of satisfaction from reducing their purchases during the downturn, and three-quarters are feeling good about cutting back on the amount of waste they create. • A majority of Americans have no intention of going back to their old shopping patterns, even when the economy rebounds. Now, as the consumer voice signals its changed priorities, forward-thinking companies are responding by rejecting excess and artificiality in favor of products and communications that offer authenticity, substance, and interconnectedness—all values today's more mindful consumer craves. In this book, the brand experts look at corporations as diverse as Glenmorangie and Wal-Mart to see what lessons they can offer to businesses attempting to grow in the postconsumerism era. They also spoke with corporate leaders in a variety of industries to learn how they are recasting their businesses and brands in order to prepare for the changes ahead. Through cutting-edge research and a sharp look at new industry models, Consumed provides real direction for marketers and managers.

Handbook of Research on Technology Applications for Effective Customer Engagement

Handbook of Research on Technology Applications for Effective Customer Engagement
Author: Mohd Suki, Norazah
Publisher: IGI Global
Total Pages: 391
Release: 2020-09-04
Genre: Business & Economics
ISBN: 179984773X

Download Handbook of Research on Technology Applications for Effective Customer Engagement Book in PDF, Epub and Kindle

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Global Modernization Review: New Discoveries And Theories Revisited

Global Modernization Review: New Discoveries And Theories Revisited
Author: Chuanqi He
Publisher: World Scientific
Total Pages: 386
Release: 2015-02-11
Genre: Business & Economics
ISBN: 9814616087

Download Global Modernization Review: New Discoveries And Theories Revisited Book in PDF, Epub and Kindle

Modernization has effected a profound change in human civilizations and is a global trend since the 18th century. It includes not only the great change and transformation from traditional to modern politics, economies, societies and cultures, but also all human development and protection of the natural environment. Almost all nations in the world are undergoing some kind of modernization consciously or unconsciously, and the modernization drive can also be set as a national goal if they will. The first International Modernization Forum: Modernization and Global Change was held in Beijing in 2013. This volume, emanating from invaluable discussions at the forum, covers research on global modernization, multiple modernities, modernization theory, modernization science, modernization policy, and world modernization indexes.Global Modernization Review offers a collective understanding of the modernization phenomenon and provides invaluable guidance for further study, and significant international and interdisciplinary cooperation for researches on modernization.

Sustainable Marketing

Sustainable Marketing
Author: Mark Peterson
Publisher: SAGE
Total Pages: 374
Release: 2021-04-28
Genre: Business & Economics
ISBN: 1529769272

Download Sustainable Marketing Book in PDF, Epub and Kindle

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

Sociocultural Perspectives on Youth Ethical Consumerism

Sociocultural Perspectives on Youth Ethical Consumerism
Author: Giuliano Reis
Publisher: Springer
Total Pages: 281
Release: 2017-11-07
Genre: Science
ISBN: 3319656082

Download Sociocultural Perspectives on Youth Ethical Consumerism Book in PDF, Epub and Kindle

This exciting new book advances current practice-based and theoretical knowledge around how youth defines and engages with consumerism to provoke a larger conversation within science and environmental education. It is also geared towards unveiling those literacy praxes that can assist youth to adopt more ethically-oriented consumerist habits. More specifically, this book studies how youth’s participation in the global consumer market intersects with media technologies, new literacies, as well as science and the environment from sociocultural perspectives. In addition, it considers how school science has mediated youth participation in hyper-consumerism, from food and technology to shelter and transportation. This important and timely book is a must-read for those interested in topics such as critical youth studies, critical media literacy, STEM, arts-based research, STSE education, citizenship education, cultural studies, policy studies, curriculum studies, socio-scientific issues, technology, sustainability, food studies, social justice, poverty, and consumer behaviour. A wide range of science, technology and environmental educators from Australia, Brazil, Canada, Netherlands and the United States have combined their perspectives to produce this exciting, innovative, timely and important book. It should be essential reading for all teachers, teacher educators and curriculum developers keen to address key issues raised by a commitment to assist students in refining their understanding of what constitutes socially, culturally, ethically and politically responsible consumer practices and supporting them in formulating and engaging in effective individual and collective action. Derek Hodson, Emeritus Professor of Science Education, Ontario Institute for Studies in Education (OISE), University of Toronto, Professor of Science Education at The University of Auckland (New Zealand), and Founding Editor of the Canadian Journal of Science, Mathematics and Technology Education (CJSMTE). The authors in the book deconstruct and analyse intricate economic, sociopolitical and affective networks that are behind the cycles of production, distribution and consumption of objects that are present in youngsters' daily lives and their attitudes towards them. Apart from breaking new ground by proposing and discussing socioculturally informed research about the topic, the book connects with pedagogical approaches that value critical perspectives on the nature of the relationship between science, technology, society and environment. It is a must-read for both researchers and practitioners interested in issues related to sustainability and citizenship education. Isabel Martins, Professor of Science Education, Universidade Federal do Rio de Janeiro/ Federal University of Rio de Janeiro (UFRJ).

Quality in Audiology

Quality in Audiology
Author: Brian Taylor
Publisher: Plural Publishing
Total Pages: 337
Release: 2013-04-30
Genre: Medical
ISBN: 1597566721

Download Quality in Audiology Book in PDF, Epub and Kindle

Sustainable Enterprise

Sustainable Enterprise
Author: Mark Peterson
Publisher: SAGE
Total Pages: 561
Release: 2012-10-08
Genre: Business & Economics
ISBN: 1412998689

Download Sustainable Enterprise Book in PDF, Epub and Kindle

This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

The Future of Consumer Society

The Future of Consumer Society
Author: Maurie J. Cohen
Publisher: Oxford University Press
Total Pages: 233
Release: 2017
Genre: Business & Economics
ISBN: 0198768559

Download The Future of Consumer Society Book in PDF, Epub and Kindle

Shows how consumer society is changing due to demographic ageing, rising income inequality, political paralysis, resource scarcity, and steady jobs being replaced by freelancing. It examines how people are striving to find new ways to ensure livelihoods and the role that the role that worker-consumer cooperatives could play.

Hacking Happiness

Hacking Happiness
Author: John Havens
Publisher: TarcherPerigee
Total Pages: 306
Release: 2015-03-10
Genre: Self-Help
ISBN: 0399173196

Download Hacking Happiness Book in PDF, Epub and Kindle

The word "happiness" appears as "h(app)iness."

Marketing Theory

Marketing Theory
Author: Michael J Baker
Publisher: SAGE
Total Pages: 545
Release: 2016-05-16
Genre: Business & Economics
ISBN: 1473942667

Download Marketing Theory Book in PDF, Epub and Kindle

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.