Consulting Success

Consulting Success
Author: Michael Zipursky
Publisher: Consulting Success
Total Pages: 306
Release: 2018-10-16
Genre:
ISBN: 9781775041115

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How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more

Consultant - Market Yourself

Consultant - Market Yourself
Author: Robert Gentle
Publisher: Kogan Page Publishers
Total Pages: 196
Release: 2002
Genre: Business & Economics
ISBN: 9780749436933

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Maintaining that most consultants waste their energy chasing new business instead of building a market profile which would encourage new business to come to them, the author of Consultant - Market Yourself offers expert advice on how to bring in new business through sound marketing and PR strategies.

The Irresistible Consultant's Guide to Winning Clients

The Irresistible Consultant's Guide to Winning Clients
Author: David A. Fields
Publisher: Morgan James Publishing
Total Pages: 273
Release: 2017-03-21
Genre: Business & Economics
ISBN: 1683501659

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This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers

Do It! Marketing

Do It! Marketing
Author: David Newman
Publisher: AMACOM
Total Pages: 291
Release: 2013-06-17
Genre: Language Arts & Disciplines
ISBN: 0814432875

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Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

The Trusted Advisor: 20th Anniversary Edition

The Trusted Advisor: 20th Anniversary Edition
Author: Charles H. Green
Publisher: Simon and Schuster
Total Pages: 236
Release: 2001-10-09
Genre: Business & Economics
ISBN: 0743205448

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Bestselling author David Maister teams up with Charles H. Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors. In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike.

How to Start a Consulting Business From Scratch

How to Start a Consulting Business From Scratch
Author: Jim Busby
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2016-06-06
Genre:
ISBN: 9781533667281

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How to Start a Consulting Business From Scratch Step By Step Guide How I Became a Marketing Consultant in Just 3 Months In case you wonder if you have what it takes to be a consultant, without knowing you, I would say you may have it in you, but if you have doubt, then maybe it is time to do some self-evaluation and realization and see if you really have it in you. Read on and I will tell you what you need to find with-in yourself to know if you can do this job or not. I co-authored this book with Jim because I was motivated and inspired by him; he showed me that everyone has something in them that can help others. The very first day we met, he told me, "As long as you know little more than the next guy, you are an Expert on that topic." Later he told me it was Tim Ferris who said that originally. I never thought I had any skills to be a consultant, but he did convince me otherwise and took me under his wing taught me everything I know, and here I am. Before you reads the book, have an open mind, do not self-doubt yourself in advance, remember the very first thing you need in this field is CONFIDENCE then you need some expertise on the subject. But Confidence is what can make or break you. Looking back at my own life, I never thought I could be a marketing consultant; I don't have the education nor do I have the skills for it. But he taught me it is not the education that makes you a great consultant if that were the case then every Ph.D. in marketing would take our job. It is the mix of confidence, knowledge, willing to learn and adopt are what makes someone a great and successful consultant. Here is the one more example, my wife has been in the makeup business for many years. She works for a national brand makeup company part time. I knew she knows about women's makeup more than average women do, so I told her to become a beauty consultant. Her reply was, she was happy in what she is doing, and she didn't think she had the knowledge or the 'know how' to be a consultant. I did some legwork on her behalf and landed her the very first $3,500 consulting job for a local pageant show. She was scared but excited at the same time. After finishing her first gig, she quit her job, and now she has her successful beauty consulting business where is she made little over $87,000 last year, but she only worked 7 months out of the year. Now I have to share this last one before we start, my nephew didn't finish college, despite all the effort and money my brother spent trying to put him through college. He took a job at one of the office supply places making photocopies. One thing I knew about him is that he knew how to use Facebook and Twitter and all those social media, when I was getting started I called him to help me set up my own Facebook and other social media pages. I am sure most of you know someone who is good at that sort of things. In one of my consulting job, one day they asked me if I could recommend someone for social media consulting as they needed some help with their social media presence. Without thinking I recommended my nephew, and he got the job! Long story short, he is on his 3rd contract, and he too left his office supply job. Okay, hope I was able to make a point that you do not need a Ph.D. or a master's degree to be a successful consultant. But please read through this book's material then take a piece of paper and write down what you think you are good at, what are your strength, what are your weaknesses. Then pick the one you think you are most comfortable with and start working towards it. It will not happen overnight, but if you can follow the marketing tips and market yourself right, you should see some degree of success in about 6 months.

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Author: Troy Waugh
Publisher: John Wiley & Sons
Total Pages: 290
Release: 2004-04-26
Genre: Business & Economics
ISBN: 0471654752

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"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!

Consulting 101

Consulting 101
Author: Lew Sauder
Publisher: Lew Sauder, Inc.
Total Pages: 325
Release: 2015-02-13
Genre: Business & Economics
ISBN:

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Learn the fundamentals for a successful career in ConsultingFollow these 101 tips to become an expert consultant Consulting 101 is an instructional and easy to read book providing 101 tips for success in consulting. Using case studies in many of the tips, Lew Sauder provides the reader with real world situations that he has experienced and observed over his more than 25 year career. Consulting 101 provides advice on:How to develop strong relationships with clientsHow to develop a sales focus early in your consulting careerHow to become a better communicatorHow to develop your personal brand to advance your career fasterAnd much more

How to Succeed as an Independent Consultant

How to Succeed as an Independent Consultant
Author: Herman Holtz
Publisher: John Wiley & Sons
Total Pages: 438
Release: 2004-03-22
Genre: Business & Economics
ISBN: 9780471469100

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Publisher Description

Marketing Your Consulting Services

Marketing Your Consulting Services
Author: Elaine Biech
Publisher: John Wiley & Sons
Total Pages: 318
Release: 2003-09-22
Genre: Business & Economics
ISBN: 0787968293

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To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: Develop a successful marketing plan Understand the marketing ins and outs of a small consulting firm Find new clients Get your clients to refer you to other clients Implement inexpensive and effective marketing tools Develop creative marketing ideas Retain the clients you have today Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference. Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.