Conocimiento y percepción del etiquetado de comercio justo. Un estudio experimental de neuromarketing

Conocimiento y percepción del etiquetado de comercio justo. Un estudio experimental de neuromarketing
Author: José María Vázquez García
Publisher:
Total Pages: 0
Release: 2023
Genre:
ISBN:

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El trabajo tiene por objeto analizar la relación y relevancia del comercio justo en la consecución de un desarrollo sostenible, y el papel que en la evolución de este comercio tienen su conocimiento por los consumidores, la percepción y las actitudes respecto al mismo de éstos. Para ello se plantea un marco teórico-conceptual sobre el desarrollo sostenible y sus dimensiones, y el papel del comercio justo con respecto a dicho desarrollo, en base a sus orígenes, su definición y principios orientadores. Asimismo, se valora el papel de las etiquetas de sostenibilidad y, en particular, de comercio justo, como elemento de información al consumidor, dependiendo de su tipología y su percepción.Tras lo anterior se plantea un estudio experimental de neuromarketing, aplicando la técnica de eye-tracking o seguimiento ocular y un cuestionario complementario para determinar la influencia del conocimiento del comercio justo y su percepción por los consumidores en las decisiones de compra, a partir del reconocimiento e interpretación de la información proporcionada mediante elementos gráficos (etiquetas) y textuales (mensajes) en los envases de los productos. A las conclusiones obtenidas se añaden una reflexión sobre limitaciones del estudio y sugerencias sobre posibles futuras líneas de investigación.Palabras clave: desarrollo sostenible; comercio justo; etiquetado de comercio justo; neuromarketing; eye-tracking.

Producción y consumo sostenibles. Un estudio experimental de neuromarketing

Producción y consumo sostenibles. Un estudio experimental de neuromarketing
Author: José Luis Vázquez García
Publisher:
Total Pages: 0
Release: 2023
Genre:
ISBN:

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El presente trabajo profundiza en el conocimiento de la relación y relevancia de la producción y el consumo responsables en la consecución de las distintas dimensiones del desarrollo sostenible, así como, en concreto, el papel de las actitudes y comportamientos de los consumidores de cara a lograr los deseados avances en este ámbito. Con este fin se desarrolla un marco teórico-conceptual acerca de los antecedentes del concepto de desarrollo sostenible propuesto por Naciones Unidas en el Informe Brundtland de 1987 y otros hechos relevantes relacionados acaecidos desde entonces. Asimismo, se analiza la relación entre la producción y el consumo responsables con el desarrollo sostenible, tomando el ODS 12 de la Agenda 2030 y los avances en relación al mismo como obligado referente. Tras ello, se realiza un estudio experimental en el que se aplica una técnica de neuromarketing, el eye-tracking o seguimiento ocular, para determinar la influencia de la formación previa sobre etiquetado en la correcta interpretación de los sellos ambientales frente a reclamos comerciales por parte de una muestra de jóvenes consumidores. Finalmente, las conclusiones obtenidas se acompañan de una exposición de las limitaciones del estudio y la sugerencia de futuras líneas de investigación. Palabras clave: desarrollo sostenible; producción y consumo responsables (ODS 12); etiquetado ambiental; neuromarketing; eye-tracking.

ICGR 2018 - Proceedings of the International Conference on Gender Research

ICGR 2018 - Proceedings of the International Conference on Gender Research
Author: Ana Azevedo
Publisher: Acpil
Total Pages: 650
Release: 2018-03-22
Genre: Social Science
ISBN: 9781911218777

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These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

Fundamentals of Marketing

Fundamentals of Marketing
Author: Miguel Santesmases Mestre
Publisher:
Total Pages: 0
Release: 2011
Genre: Business & Economics
ISBN: 9788436825435

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This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

Marketing and Smart Technologies

Marketing and Smart Technologies
Author: Álvaro Rocha
Publisher: Springer Nature
Total Pages: 783
Release: 2021-03-09
Genre: Technology & Engineering
ISBN: 9813341831

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Location-Based Marketing

Location-Based Marketing
Author: Gérard Cliquet
Publisher: John Wiley & Sons
Total Pages: 260
Release: 2020-06-16
Genre: Business & Economics
ISBN: 1786305801

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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Defining Marketing

Defining Marketing
Author: Christian Grönroos
Publisher:
Total Pages: 9
Release: 1989
Genre:
ISBN:

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The News Gap

The News Gap
Author: Pablo J. Boczkowski
Publisher: MIT Press
Total Pages: 317
Release: 2013-11-08
Genre: Language Arts & Disciplines
ISBN: 0262318199

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An analysis of divergent online news preferences of journalists and consumers and what this means for media and democracy in the digital age. The websites of major media organizations—CNN, USA Today, the Guardian, and others—provide the public with much of the online news they consume. But although a large proportion of the top stories these sites disseminate cover politics, international relations, and economics, users of these sites show a preference (as evidenced by the most viewed stories) for news about sports, crime, entertainment, and weather. In this book, Pablo Boczkowski and Eugenia Mitchelstein examine the divergence in preferences and consider its implications for the media industry and democratic life in the digital age. Drawing on analyses of more than 50,000 stories posted on twenty news sites in seven countries in North and South America and Western Europe, Boczkowski and Mitchelstein find that the gap in news preferences exists regardless of ideological orientation or national media culture, and that it is not affected by innovations in forms of storytelling, such as blogs and user-generated content on mainstream news sites. Drawing upon these findings, they explore the news gap's troubling consequences for the matrix that connects communication, technology, and politics in the digital age.

Bad Twin

Bad Twin
Author: Gary Troup
Publisher: Disney Electronic Content
Total Pages: 217
Release: 2006-05-02
Genre: Fiction
ISBN: 1401384439

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Sometimes evil has a familiar face . . . Paul Artisan, P.I. is a new version of an old breed -- a righter of wrongs, someone driven to get to the bottom of things. Too bad his usual cases are of the boring malpractice and fraud variety. Until now. His new gig turns on the disappearance of one of a pair of twins, adult scions of a rich but tragedy-prone family. The missing twin -- a charismatic poster-boy for irresponsibility -- has spent his life daring people to hate him, punishing himself endlessly for his screw-ups and misdeeds. The other twin -- Artisan's client -- is dutiful and resentful in equal measure, bewildered that his "other half" could have turned out so badly, and wracked by guilt at his inability to reform him. He has a more practical reason, as well, for wanting his brother found: their crazy father, in failing health and with guilty secrets of his own, will not divide the family fortune until both siblings are accounted for. But it isn't just a fortune that's at stake here. Truth itself is up for grabs, as the detective's discoveries seem to challenge everything we think we know about identity, and human nature, and family. As Artisan journeys across the globe to track down the bad twin, he seems to have moved into a mirror-world where friends and enemies have a way of looking very much alike. The P.I. may have his long-awaited chance to put his courage and ideals to the test, but if he doesn't get to the bottom of this case soon, it could very well cost him his life. Troup's long-awaited Bad Twin is a suspenseful novel that touches on many powerful themes, including the consequence of vengeance, the power of redemption, and where to turn when all seems lost. Bad Twin is a work of fiction and all names, characters and incidents are used fictitiously; the author himself is a fictional character.

Unlocking the Meaning of Lost

Unlocking the Meaning of Lost
Author: Lynnette R. Porter
Publisher:
Total Pages: 308
Release: 2006
Genre: Performing Arts
ISBN: 9781402207266

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Examines the mysteries, plotlines, and characters of the popular ABC network series, "Lost," and explores the spiritual and philosophical concerns of the show.